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pilot Screentime 1
SCREENfridge from pilot Screentime.
pilot Screentime 2
Youtube Link
Made in Germany
The problem at POS in supermarkets and grocery stores.
 Customers in supermarkets are in a ‘‘passing-by situation“ and it is difficult
to attract their attention.
 The SCREENfridge is a powerful „attention grabbing“ marketing and
communication tool in this instance.
pilot Screentime 4
PASSING-BY SITUATION
REACH RECEPTION
WAITING SITUATION
SCREENfridge at POS
Time spent at the supermarket.
 The average time customers spend at the supermarket:
 drugstore 5 minutes
 discounter 8 minutes
 supermarket 13 minutes
 departement stores 21 Minuten
attention grabbing screen communication increases brand and product
awareness at POS in cases where customers have more time on their hands
pilot Screentime 5
Source: "INSITU - European Marketing Research" http://www.research-results.de/fachartikel/2006/ausgabe6/kalkuliertes-risiko.html
SCREENfridge (without connectivity).
 SCREENfridge with a 47“ transparent display,
freestanding for retail purposes
 Time switch for day and night operation
 Front with safety glass
 Back panel (suited for freestanding operation)
 Custom designed LED-lighting for maximum
visibility of the products
 Housing in white (alternative RAL colors available)
 Designed specifically for the European market
 Mediaplayer (with USB stick) for video playback in
full-HD (1080p)
 On-site content replacement only!
pilot Screentime 6
SCREENfridge (with connectivity).
 The SCREENfridge with connectivity
includes everything a customer would
require of a fully automated and
dynamic POS marketing tool
 Windows PC with WLAN, UMTS and LAN
 Content hosting and 3G data contract
 Online (browser based) control of your
content with individual customer login
 Dynamic content possibilities
 Proof of play (reporting) of all content
delivery
 Online and realtime monitoring (hardware
& software)
 1st-level support and service (hotline)
pilot Screentime 7
The full potential with connectivity.
 Real-time dynamic playout of content, depending on date and time.
 Location based services such as weather, news or traffic.
 Integration of partners to show relevant information for the location.
pilot Screentime 8
Communication funnel for the SCREENfridge.
pilot Screentime 9
AWARENESS INTEREST TRIAL LOYALTY
Loyality & endorsement
PURCHASE
Re-purchase
„Eyecatcher“ content
„Service“ content
„Editorial“ content
„Product“ content
FOCUS
Example: Content playlist Mon-Sat 7am-8pm.
pilot Screentime 10
24 20 23 1630
20 10 16 25 10
Eyecatcher Service EditorialProduct
160 Sec. 72 Sec. 33 Sec. 25 Sec.
290 Sec.
20
10
10
56
Playlist video example (290 seconds).
pilot Screentime 11
Youtube - Link
English and German language versions available
Example: location based information.
pilot Screentime 12
Pictogram 1-5
Welcome Copy
1-5
Location
Temperature
Description
Logo
Example: integration of partners.
pilot Screentime 13
Brand
Partner
Copy
Benefits overview.
Without connectivity With connectivity
initial-content (up to 60 seconds) and upload
to the player
x x
video-playback in full-HD in 1080p x x
central control of the content, independent of
location
- x
dynamic playlists - x
location based data in real-time
(weather service + location information)
- x
„proof of play“ reporting and real-time
monitoring
- x
support hotline (Mon- Fri 9am to 5pm) - x
pilot Screentime 14
Measurements of the SCREENfridge.
 Weight without content: 167 kg
pilot Screentime 15
Optional finishing of the SCREENfridge.
pilot Screentime 16
e.g. campaign motive
Foil on all four sides
Manufacturer
logo
Roll-Out checklist and protocol for delivery and installation.
pilot Screentime 17
Connectivity Set-Up Timer Set-UpShelf filling manual
English and German language versions available
Smart screens from pilot Screentime.
pilot Screentime 18
pilot Group.
 pilot Screentime is part of the pilot Group. Exemplary in digital marketing,
pilot is one of the largest digital agencies in Europe, with a turnover of over
30€ million and 370 employees.
 Agency locations: Hamburg, Berlin, München, Stuttgart, Wien.
pilot Screentime 19
Cross-
Channel
Performance
Marketing
RTB
SEO
SEA
Affiliate
Content &
Creation
Web-TV,
Branded
Entertainment,
Campaign
development,
Multiscreen
Design,
Motion
Graphics,
Video-Postpro-
duction
Media
Planning &
Buying
Online,
TV,
Print,
OoH/Billboard
Radio,
Cinema,
Mobile,
DooH,
POS
Support &
Service
Hosting,
Tracking,
Adserving,
Reporting,
Automatic
Optimisation,
Hotline Support
Software
Development
Multiscreen
Tools and
Techno-
logies,
Websites,
Microsites,
Apps,
Digital
Signage
Social
Media
Marketing,
Community
Managment
Consulting
Media,
Advertising,
Content,
Technology
Digital Signage,
Smart TV
pilot Screentime
Crossmedia solutions since 1999.
20
Full service
communication
pilot Hamburg
pilot Research
Market research
and advertising ,
Double Play, pre-
tests, customer
journey analysis,
efficiency
evidence,
Modellings
pilot Screentime
References.
pilot Screentime GmbH 21
Musik- und Kongresshalle Lübeck
Content and advertising for all digital marketing-touchpoints.
pilot Screentime GmbH 22
Online platforms
Customer websites/
-channels with CMS
Procter & Gamble
Acer
Heinemann
Direct LineNewYorker
OTTO
Community Life
Tablet PC apps
Smart TV apps
stern
Mobile apps
Websites POS
Branded
entertainmentDooH
Yellostrom
pilot Screentime based in Hamburg.
Training rooms
Video and audio post-
production
Screentime LAB
Support and Service
teams
pilot Screentime 23
Content, advertising and technology for digital signage networks.
SoftwareContent & production Installation managementHardware purchase
2 5
Service & Support
Smartphone Smart TVPCTablet
Digital „Customer Journey“ plaform integration
Strategy, planning and project management
1
64
7
3
pilot Screentime 24
Digital screen communication at POS and POI.
 Digital screen communication with emotional content, information and
advertising controlled via one content management system.
Video walls
Digitale Plakate
Menu boards
Interactive kiosks
Guides
Produkt demos
pilot Screentime 25
Digital signage workflow.
 We use a content management system, that can either be operated by us
or by the customer himself.
pilot Screentime 26
Roll-Out Management, Media Technology, IT System & Service.
pilot Screentime 27
Energy Star, EPEAT, TCO,
Eco-Flower, “Blauer Engel”
and RoHS compliance
Warranty management,
Pick-Up & Return-Service
Air and dust protection,
IPx certification
Indoor screens Outdoor screens Touch screens
Contact.
pilot Screentime GmbH
Neue Rabenstraße 12
20354 Hamburg
Germany
Daniel Kunkel
Project Manager
Tel.: +49 (0)40 – 30 37 66 – 835
E-Mail: d.kunkel@pilot-screentime.de
Web: http://www.pilot-screentime.de
pilot Screentime 28
pilot Screentime GmbH

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ScreenFridge - Transparent Refrigerator from pilot Screentime (ENGLISH)

  • 2. SCREENfridge from pilot Screentime. pilot Screentime 2 Youtube Link Made in Germany
  • 3. The problem at POS in supermarkets and grocery stores.  Customers in supermarkets are in a ‘‘passing-by situation“ and it is difficult to attract their attention.  The SCREENfridge is a powerful „attention grabbing“ marketing and communication tool in this instance. pilot Screentime 4 PASSING-BY SITUATION REACH RECEPTION WAITING SITUATION SCREENfridge at POS
  • 4. Time spent at the supermarket.  The average time customers spend at the supermarket:  drugstore 5 minutes  discounter 8 minutes  supermarket 13 minutes  departement stores 21 Minuten attention grabbing screen communication increases brand and product awareness at POS in cases where customers have more time on their hands pilot Screentime 5 Source: "INSITU - European Marketing Research" http://www.research-results.de/fachartikel/2006/ausgabe6/kalkuliertes-risiko.html
  • 5. SCREENfridge (without connectivity).  SCREENfridge with a 47“ transparent display, freestanding for retail purposes  Time switch for day and night operation  Front with safety glass  Back panel (suited for freestanding operation)  Custom designed LED-lighting for maximum visibility of the products  Housing in white (alternative RAL colors available)  Designed specifically for the European market  Mediaplayer (with USB stick) for video playback in full-HD (1080p)  On-site content replacement only! pilot Screentime 6
  • 6. SCREENfridge (with connectivity).  The SCREENfridge with connectivity includes everything a customer would require of a fully automated and dynamic POS marketing tool  Windows PC with WLAN, UMTS and LAN  Content hosting and 3G data contract  Online (browser based) control of your content with individual customer login  Dynamic content possibilities  Proof of play (reporting) of all content delivery  Online and realtime monitoring (hardware & software)  1st-level support and service (hotline) pilot Screentime 7
  • 7. The full potential with connectivity.  Real-time dynamic playout of content, depending on date and time.  Location based services such as weather, news or traffic.  Integration of partners to show relevant information for the location. pilot Screentime 8
  • 8. Communication funnel for the SCREENfridge. pilot Screentime 9 AWARENESS INTEREST TRIAL LOYALTY Loyality & endorsement PURCHASE Re-purchase „Eyecatcher“ content „Service“ content „Editorial“ content „Product“ content FOCUS
  • 9. Example: Content playlist Mon-Sat 7am-8pm. pilot Screentime 10 24 20 23 1630 20 10 16 25 10 Eyecatcher Service EditorialProduct 160 Sec. 72 Sec. 33 Sec. 25 Sec. 290 Sec. 20 10 10 56
  • 10. Playlist video example (290 seconds). pilot Screentime 11 Youtube - Link English and German language versions available
  • 11. Example: location based information. pilot Screentime 12 Pictogram 1-5 Welcome Copy 1-5 Location Temperature Description Logo
  • 12. Example: integration of partners. pilot Screentime 13 Brand Partner Copy
  • 13. Benefits overview. Without connectivity With connectivity initial-content (up to 60 seconds) and upload to the player x x video-playback in full-HD in 1080p x x central control of the content, independent of location - x dynamic playlists - x location based data in real-time (weather service + location information) - x „proof of play“ reporting and real-time monitoring - x support hotline (Mon- Fri 9am to 5pm) - x pilot Screentime 14
  • 14. Measurements of the SCREENfridge.  Weight without content: 167 kg pilot Screentime 15
  • 15. Optional finishing of the SCREENfridge. pilot Screentime 16 e.g. campaign motive Foil on all four sides Manufacturer logo
  • 16. Roll-Out checklist and protocol for delivery and installation. pilot Screentime 17 Connectivity Set-Up Timer Set-UpShelf filling manual English and German language versions available
  • 17. Smart screens from pilot Screentime. pilot Screentime 18
  • 18. pilot Group.  pilot Screentime is part of the pilot Group. Exemplary in digital marketing, pilot is one of the largest digital agencies in Europe, with a turnover of over 30€ million and 370 employees.  Agency locations: Hamburg, Berlin, München, Stuttgart, Wien. pilot Screentime 19
  • 19. Cross- Channel Performance Marketing RTB SEO SEA Affiliate Content & Creation Web-TV, Branded Entertainment, Campaign development, Multiscreen Design, Motion Graphics, Video-Postpro- duction Media Planning & Buying Online, TV, Print, OoH/Billboard Radio, Cinema, Mobile, DooH, POS Support & Service Hosting, Tracking, Adserving, Reporting, Automatic Optimisation, Hotline Support Software Development Multiscreen Tools and Techno- logies, Websites, Microsites, Apps, Digital Signage Social Media Marketing, Community Managment Consulting Media, Advertising, Content, Technology Digital Signage, Smart TV pilot Screentime Crossmedia solutions since 1999. 20 Full service communication pilot Hamburg pilot Research Market research and advertising , Double Play, pre- tests, customer journey analysis, efficiency evidence, Modellings pilot Screentime
  • 20. References. pilot Screentime GmbH 21 Musik- und Kongresshalle Lübeck
  • 21. Content and advertising for all digital marketing-touchpoints. pilot Screentime GmbH 22 Online platforms Customer websites/ -channels with CMS Procter & Gamble Acer Heinemann Direct LineNewYorker OTTO Community Life Tablet PC apps Smart TV apps stern Mobile apps Websites POS Branded entertainmentDooH Yellostrom
  • 22. pilot Screentime based in Hamburg. Training rooms Video and audio post- production Screentime LAB Support and Service teams pilot Screentime 23
  • 23. Content, advertising and technology for digital signage networks. SoftwareContent & production Installation managementHardware purchase 2 5 Service & Support Smartphone Smart TVPCTablet Digital „Customer Journey“ plaform integration Strategy, planning and project management 1 64 7 3 pilot Screentime 24
  • 24. Digital screen communication at POS and POI.  Digital screen communication with emotional content, information and advertising controlled via one content management system. Video walls Digitale Plakate Menu boards Interactive kiosks Guides Produkt demos pilot Screentime 25
  • 25. Digital signage workflow.  We use a content management system, that can either be operated by us or by the customer himself. pilot Screentime 26
  • 26. Roll-Out Management, Media Technology, IT System & Service. pilot Screentime 27 Energy Star, EPEAT, TCO, Eco-Flower, “Blauer Engel” and RoHS compliance Warranty management, Pick-Up & Return-Service Air and dust protection, IPx certification Indoor screens Outdoor screens Touch screens
  • 27. Contact. pilot Screentime GmbH Neue Rabenstraße 12 20354 Hamburg Germany Daniel Kunkel Project Manager Tel.: +49 (0)40 – 30 37 66 – 835 E-Mail: d.kunkel@pilot-screentime.de Web: http://www.pilot-screentime.de pilot Screentime 28 pilot Screentime GmbH