Merchandising Portfolio: LEVEL, an innovative clothing brand for the modern and fashionable mom on the go.

1. Fashion for the “35-something” Spring/Summer 2011 Women’s Collection By Stephanie Callaway Mayra Rodríguez Adriana Sultán KerateSupaongprapa

2. Agenda About Level The Company Our Customer Spring/Summer 2011 Inspiration The Logo Spring/Summer 2011 Line Color Palette and Fabric Style, details and full looks Marketing and Promotion

3. About Level refers to balance and structure – both which are referenced in our collection. Our line satisfies the needs of the modern and multitasking mother who is constantly searching for balance in her professional and family life. Clothing for the experienced professional woman who loves fashion and still takes risks with her wardrobe. Price range: Contemporary/Bridge ($75 for tanks to $300+ for jackets) Store locations: high-end department stores, urban and suburban boutiques. Competition: Elizabeth and James, ck Calvin Klein, Emporio Armani.

4. About the Customer Our customer: 30-35+ Income: 75k + “Techy” Fashion-forward yet practical Casual-chic but office appropriate – Flexible wardrobe Values Quality and Innovation

5. About Spring/Summer 2011 For the one-the-go fashion-forward woman Consists of: Jackets, Tops, Dresses, Skirts, Pants, and Shorts Inspiration: Structure - Architecture

6. Inspiration

7. Inspiration

10. Buttons

11. Horn

12. Fabric

13. Rivets – metal

14. Zippers – metal

15. Buckles – self fabric and metal

16. Belts – self fabric

18. Tops

19. Tops Lucy Name: Lucy Style # 001 Description: cotton short sleeve t-shirt with rivet detail Fabric: 100% cotton Retail Price: $89.50 Details: 10 metal rivets, rouchingat shoulder

20. Tops Audrey Name: Audrey Style # 002 Description: cotton short sleeve t-shirt with open neck Fabric: 100% cotton Retail Price: $89.50

21. Tops Adriana Name: Adriana Style # 003 Description: asymmetrical fitted blouse Fabric: 100% silk Retail Price: $175 Detail: 15 small rivets

22. Tops Adriana Name: Adriana Style # 003 Description:asymmetrical fitted blouse Fabric: Jersey cotton Retail Price: $175 Detail: 15 small rivets

23. Tops Jane Name: Jane Style # 004 Description: 3/4 sleeve cotton shirt Fabric: 100% cotton Retail Price: $110 Details: 7 small buttons, 1 pocket on front

24. Tops Susie Name: Susie Style # 005 Description: cotton shirt with cut-out detail Fabric: 100% cotton Retail Price: $125 Detail: 2 cut-outs at neck and shoulder

25. Jackets

26. Jackets Marlene Name: Marlene Style # 006 Description: Fabric: Genuine Leather, Lining: 50% silk, 50% cotton Retail Price: $365 Details: 3 medium zippers, stitching at bottom jacket and cuff hem

27. Jackets Elizabeth Name: Elizabeth Style # 007 Description: Denim/ cotton-twill blazer with zipper detail Fabric: Denim / Cotton-Twill Lining: 100% silk Retail Price: $325 Details: 3 medium zippers, 8 medium buttons, 2 side pockets

28. Dresses

29. Dresses Amelia Name: Amelia Style # 008 Description: short sleeve high neck dress Fabric: 72% acetate, 22% polyester Lining: 50% silk, 50% cotton Retail Price: $250 Details: self belt with 8 small buttons

30. Dresses Amelia Name: Amelia Style # 008 Description: short sleeve high neck dress Fabric: 72% acetate, 22% polyester Lining: 50% silk, 50% cotton Retail Price: $250 Details: belt with 8 small buttons

31. Dresses Natalie Name: Natalie Style # 009 Description: one-shoulder dress with leather trim Fabric: 85% Silk, 15% Lurex (Metalic) Retail Price: $300 Details: leather trim around middle

32. Dresses Marilyn Name: Marilyn Style # 010 Description: short sleeve belted dress with rivet detail Fabric:100% silk Retail Price: $200 Details: self belt, 10 rivets at shoulder

33. Dresses Marilyn Name: Marilyn Style # 010 Description: short sleeve belted dress with rivet detail Fabric: 100% silk Retail Price: $200 Details: self belt, 10 rivets at shoulder

34. Dresses Erin Name: Erin Style # 011 Description: color-block tank dress Fabric:62% cotton, 38%silk Retail Price: $325 Details: 1 medium zipper at back

35. Cardigans

36. Cardigans Lola Name: Lola Style # 012 Description: tunic-length cardigan Fabric: Cotton knit Retail Price: $110 Details: 1 medium zipper

37. Cardigans Lola Name: Lola Style # 012 Description: tunic-length cardigan Fabric: Cotton knit Retail Price: $110 Details: 1 medium zipper

38. Vests

39. Vests Rachelle Name: Rachelle Style # 013 Description: tw0-button vest Fabric: Denim (cotton) Retail Price: $175 Details: 2 small buttons, 2 slit pockets

40. Skirts

41. Skirts Luela Name: Luella Style # 014 Description: pencil knee-length skirt Fabric:94% Polyester, 6% Elastane Retail Price: $185 Details: 1 medium zipper at side

42. Skirts Luela Name: Luella Style # 014 Description: pencil knee-length skirt Fabric:94% Polyester, 6% Elastane Retail Price: $185 Details: 1 medium zipper at side

43. Pants

44. Pants Kerati Name: Kerati Style # 015 Description: skinny cotton pant with leather patches Fabric: 97%Cotton/3% spandex Patches: 100% genuine leather Retail Price: $225 Details: 1 medium zipper at back, leather patches

45. Pants Monica Name: Monica Style # 016 Description: skinny leather pant with denim patches and zipper details Fabric: 100% Genuine leather Patches: 100% denim Retail Price: $300 Details: 2 small zippers at bottom hem, 1 medium zipper

46. Pants Anna Name: Anna Style # 017 Description: slim pant with side zipper Fabric: 100% cotton Retail Price: $180 Details: 1 medium zipper at side

47. Pants Stephanie Name: Stephanie Style # 018 Description: cuffed baggy trouser Fabric: 60% polyester, 40% cotton Retail Price: $165 Details: elastic waistband, 2 slit pockets on front

48. Pants Grace Name: Grace Style # 019 Description: baggy trouser with tab closure Fabric: 60% Polyester, 40% Cotton Retail Price: $190 Details: tab closure, 1 medium zipper

49. Shorts

50. Shorts Katie Name: Katie Style # 020 Description: long short Fabric: 100% cotton/ 100% denim Retail Price: $125 Details: 1 medium zipper, 2 slit pockets with button detail

51. Shorts Kelly Name: Kelly Style # 021 Description: long short with flap pockets and buckles Fabric: 100% cotton/ 100% denim Retail Price: $140 Details: 1 medium zipper, 2 flap pockets with button detail, 2 medium buttons, 4 buckles

52. Looks

54. Hangtag

55. Shirt Tag & Care Label

56. Shirt Tag & Care Label

57. Shopping Tote For customers that purchase $300 or more Eco – friendly canvas tote with brand logo