MAIN POINT: The Mobile Enterprise Lifecycle is more than just creating great code. There are lots of other activities developers (and other team members) get involved in to continuously deliver a high quality mobile app.
This is an aspirational framework – not all teams will undertake all of these activities for each project. But it’s a way of thinking about continuous delivery of mobile apps, and applying the same discipline to this lifecycle as you do any business-critical process.
Let’s look at the steps in this lifecycle:
Design We start with designing the user experience, optimally using an outside-in approach. (Worklight)
Develop We design the architecture and develop the application, using a cross-platform development approach that will maximize code reuse. (Worklight)
Instrument We instrument the application for your application for analytics, security, and management control. (Tealeaf)
Integrate –We integrate with back-end data, systems and cloud services. (Worklight, Cast Iron)
Test –We test the application (Rational Test Workbench)
Certify – We use a vulnerability analysis tool scan, evaluate, and certify your application (AppScan)
Deploy -- We distribute the applications –using a combination of internal and external App Stores
( to Worklight and back-end servers with UrbanCode Deploy; to managed devices with Endpoint Manager; Worklight’s integrated catalog for unmanaged devices, and external App Stores)
Manage – Using the Worklight Application Console, we manage authentication, enforced updates, and versions.
Obtain Insight – We analyze and improve the effectiveness of your application design by viewing detailed customer usage patterns (Tealeaf)
And of course this understanding influences the next iteration of our product design, closing the iterative circle.
MAIN POINT: A DevOps approach to delivery of mobile applications is crucial. DevOps and its set of principles and best practices enables mobile teams to rapidly deliver quality mobile applications that fully engage the end-user, integrate seamlessly with back-end systems of record, and interact with their environment and the systems of operation.
This is an aspirational framework – not all teams will undertake all of these activities for each project. But it’s a way of thinking about continuous delivery of mobile apps, and applying the same discipline to this lifecycle as you do any business-critical process.
Let’s look at the steps in this lifecycle:
Design We start with designing the user experience, optimally using an outside-in approach. (Worklight)
Develop We design the architecture and develop the application, using a cross-platform development approach that will maximize code reuse. (Worklight)
Instrument We instrument the application for your application for analytics, security, and management control. (Tealeaf)
Integrate –We integrate with back-end data, systems and cloud services. (Worklight, Cast Iron)
Test –We test the application (Rational Test Workbench)
Certify – We use a vulnerability analysis tool scan, evaluate, and certify your application (AppScan)
Deploy -- We distribute the applications –using a combination of internal and external App Stores
( to Worklight and back-end servers with UrbanCode Deploy; to managed devices with Endpoint Manager; Worklight’s integrated catalog for unmanaged devices, and external App Stores)
Manage – Using the Worklight Application Console, we manage authentication, enforced updates, and versions.
Obtain Insight – We analyze and improve the effectiveness of your application design by viewing detailed customer usage patterns (Tealeaf)
And of course this understanding influences the next iteration of our product design, closing the iterative circle.
SPEAKER NOTES PRESENTERS may want to delete speaker notes prior to presenting to clients/external audience
Offering Name: IBM Mobile Quality Assurance
Offering Description: IBM Mobile Quality Assurance provides everything an organization needs to deliver high quality mobile apps, bringing together in one place, user feedback, app performance, test results, bug reports, and sentiment analysis to drive prioritization and development of mobile app updates that address issues before they affect reputation.
Target Market/Industries: All
What is New News? This is a brand new SaaS offering, being delivered as a free open beta for all organizations needing to deliver the highest quality mobile apps possible.
Client Needs Addressed:
Making sure that the app design meets the end user need and achieves the business objectives
Verify that the app works correctly in a fragmented (complex) environment of mobile devices and operating systems
Value Proposition: (Describe how the offering helps the consumer improve operations, deliver/access new capabilities, increase revenues/profits, perform roles more efficiently, perform functions previously not possible )
IBM Mobile Quality Assurance provide line of business professionals with insightful and streamlined quality feedback and metrics, enabling them to dramatically improve decisions on mobile app priorities and investments.
IBM Mobile Quality Assurance equips mobile app development teams with everything they need to deliver the highest quality mobile applications through rapid inclusion of quality feedback throughout the development cycle.
Key Benefits: (for Launch Theme)
Over the air app distribution – get the latest in the hands of testers as soon as it is available
In-app crash reporting – rapid understanding of why an app fails
In-app user feedback – frictionless way to determine user likes and dislikes
Sentiment analysis – mine app ratings to respond to issues before they go viral
Competitors & Differentiation: (List appropriate competitors and key differentiation from IBM vs. Competitors)
TestFlight
Crittercism
Bugsense
Jira Mobile Connect
HockeyApp; Zubhium
Differentiation:
Mobile specific aggregated feedback for rapid assessment of quality and prioritization of effort
Incorporate end user feedback and quality data at every stage of development
Assess how the app behaves across many combinations of devices, diverse network conditions, and with back end service
Sparklers: (Measurable or significant performance/capability facts or proof points)
bullet
bullet
Quote is from Ken Parmalee, Gartner Research
So, with those pain points in mind, our initial tech preview will focus on five key use cases…
For the DEVELOPER: Over-the-Air Build Distribution – Developers can distribute new builds over-the-air to real devices for testing purposes; automatically ensures that testers have the latest build
For the TESTER: In-App Bug Reporting – Bug reports can be submitted directly from the app; available for pre- and post-launch; importantly, this also saves the contextual information around the bug, packaging up what is needed (like crash logs) to make it easy to get them to the developer
For the END USERS: In-App User Feedback – User feedback can be submitted directly from the app, enabling developers to easily spot trends, discover issues and receive new ideas from end users; also
…Crash Reporting – Automated, real-time crash reports are filtered by OS version, device and other parameters; available for pre- and post-launch
For the LOB / Digital Marketer: Sentiment Analysis, providing these users with details from the app stores on user feedback for their impressions or “sentiment” regarding mobile applications; this is based on crawling through every rating and review and then boiling it down to a single score as a means to measure user satisfaction… this will allow clients to monitor and measure how their mobile apps are performing in the eyes of users.
Over the air build distribution:
Distribute build to tester, beta users, etc.
Automatically sign mobile apps
Ensure testers test the latest build
In-app bug reporting:
Submit bug right from mobile device
Save contextual data
Over-the-Air Build Distribution – Developers can distribute new builds over-the-air to real devices for testing purposes
Crash Reporting – Automated, real-time crash reports are filtered by OS version, device and other parameters; available for pre- and post-launch
In-App Bug Reporting – Bug reports can be submitted directly from the app; available for pre- and post-launch
In-App User Feedback – User feedback can be submitted directly from the app, enabling developers to easily spot trends, discover issues and receive new ideas from end users
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. Source: http://en.wikipedia.org/wiki/Marketing
Author Note: Optional Rational slide. Graphic is available in English only.