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Bucks Marketing Plan
1.
2. Bucks is a relationship marketing platform that helps merchants touch
base with a customer during and after sales cycle, thereby increasing
sales.
Fashion Store
WHAT IS BUCKS
3. COMPANY OVERVIEW
Restaurant
Bistro Grocers
Grocery store
Arjun
Consumer
Arjun goes to Bistro and gets
a free welcome drink via Bucks.
Arjun gets reward points from Bistro
and a free coupon of Grocers
Bucks fetches the feedback of the
visit and sends it to Bistro.
Arjun goes to Grocers
store to redeem the coupon.
Arjun now gets points at Grocers and
another free coupon redeemable at
another partner store.
Bistro gets returning customer
and real-time feedback from
Bucks
Grocers gets a new
customer and from
various stores.
Arjun gets freebies
on each visit from
partner stores.
5. VALUE PROPOSITION
Customer
1. Instant gratification through rewards.
Marketing efforts of a merchant scarcely go beyond transactional marketing,
creating problems for both the merchant and the customer.
Merchants
1. Store visibility at low cost.
2. Customer reach out.
3. Actionable analysis to increase customer spend.
6. THE GOAL
3 months 6 months 1 year 18 months 3 years 5 years
Get 5,000 active users,
200 merchants,
50 paying merchants
Raise $1M funding
Get 30,000 active users, 400 merchants,
200 paying merchants
Get 100,000 active users,
9000 merchants,
500 paying merchants
Raise $10M funding
Roll out new services to
increase revenue
Get 5M active users,
100,000 merchants,
50,000 paying merchants
Become largest consumer
analytics company in India
21. THE TEAM
• B.E. in Computer Science, PEC
• Generated a revenue of Rs. 5,00,000 from
his first venture at Adware Media with clients
like Sams Pizza, Bullseye.
• Had at-least 90 local merchants in Chandigarh
on the Bucks platform.
• Had around 2500 downloads and 150 reviews of
the app at Google Play Store with 4.3 overall
rating.
ROHAN GARG
FOUNDER
