Volkswagen is a German automotive manufacturing company headquartered in Wolfsburg, Germany. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery. In 2014, Volkswagen produced over 10 million vehicles and had over 572,000 employees worldwide, making it one of the largest automakers by sales. It has a multi-brand strategy, operating brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen, and is divided into its Automotive and Financial Services divisions.

1. {
Rohan Monis (1416120)
Vinay Prasad Rajput (1416159)
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Shankar R (1416130)
Puneeth C Kankanawady (1416idk)

2. Volkswagen Headquarters

3. Type Public (AG)
Industry Automotive
Founded Berlin, Germany (28 May 1937)
Headquarters Wolfsburg, Germany
Number of locations 100 production facilities across 27 countries
Area served Worldwide
Key people
Ferdinand K. Piëch (Chairman)
Martin Winterkorn (CEO)
Products
Automobiles, commercial vehicles, engines,
motorcycles, turbomachinery
Production output 10.14 million (2014)
Services
Banking, financing, fleet management,
insurance, leasing

4. Revenue €197 billion (2013)
Operating income €11.7 billion (2013)
Profit €9.006 billion (2013)
Total assets €323.4 billion (2013)
Total equity €83.628 billion (2013)
Owner
Porsche Automobil Holding SE (50.7%)
State of Lower Saxony (20%)
Qatar Holding LLC (17%)
Capital Group Companies (4.097%
participation, 5.6% voting rights)
Number of employees 572,800 (2013)
Divisions
•Automotive Division
•Financial Services Division
Subsidiaries
Transportation
Designing Facilities
Financial Services
Others
Website volkswagenag.com

6.  Volkswagen Group and its subsidiaries, is a German
multinational automotive manufacturing company
headquartered in Wolfsburg, Lower Saxony, Germany.
 It designs, manufactures and distributes passenger and
commercial vehicles, motorcycles, engines, and turbo
machinery and offers related services including
financing, leasing and fleet management.
 In 2012, it produced the second-largest number of motor
vehicles of any company in the world, behind Toyota and
ahead of General Motors.
 It has maintained the largest market share in Europe for
over two decades. As of 2013, it ranked ninth in the
Fortune Global 500 list of the world's largest companies.
 In 2014, it has reached production output of
10.14 million (2014)

7.  Volkswagen Group sells passenger cars under the Audi, Bentley,
Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen
marques; motorcycles under the Ducati brand; and commercial
vehicles under the MAN, Scania, Neoplan and Volkswagen
Commercial Vehicles marques.
 It is divided into two primary divisions, the Automotive Division
and the Financial Services Division, and has approximately 340
subsidiary companies
 Volkswagen was founded in 1937 to manufacture the car which
would become known as the Beetle.
 The company's production grew rapidly in the 1950s and 1960s, and
in 1965 it acquired Auto Union, which subsequently produced the
first post-war Audi models.
 Volkswagen launched a new generation of front-wheel drive vehicles
in the 1970s, including the Passat, Polo and Golf; the latter became its
bestseller.
 Volkswagen acquired a controlling stake in SEAT in 1986, making it
the first non-German marque of the company, and acquired control
of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scania
in 2008 and of Ducati, MAN and Porsche in 2012.

8. Competition Analysis

9.  Toyota and General Motors are the major competitors on a global
scale with Ford following closely.
 Sales (as of 2009): Toyota – 7.3 million units
General Motors – 6.5 million units
Volkswagen – 6.29 million units.
Ford – 5.73 million units
 Major Markets: Toyota - Japan and North America
General Motors – United States and
China
Volkswagen – Europe and China
Ford – United States and Europe
Competition Analysis

10. Sales
Toyota 12%
GM 11%
Volkswagen 10%
Ford 8%
Others
Competition Analysis

11. 0
50
100
150
200
2000 2005 2009
volkswagen
GM
Ford
-40
-30
-20
-10
0
10
2000 2005 2009
Volkswagen
GM
Ford
Motors
Revenue and Profit comparison

12.  Iconic Brand portfolio, giving customers ample
choice.
 Self substitutes: Brands compete amongst
themselves.
 Technological leadership.(DSG Engines: sold over
3.5 million units)
 Innovative designs and concept cars to satisfy
tomorrows needs.
Competitive Advantage

13. BRIC: Markets and Volkswagen standings
Volkswagen owns 19.9% stake in Suzuki, which owns 54%stake in Maruti Suzuki
Mode of entry:
China: Joint Ventures.
Brazil: owned
subsidiary
and joint venture.
Russia: owned
subsidiary
India: owned subsidiary
and strategic
alliance

14. Objective: Ensuring profitable growth and
creating sustainable value.
Focus: expansion of brand and product
portfolio alongside increase in GLOBAL
footprints and emerging market presence.
Capital targets: more than 16% ROI and
20% ROE(pre tax)
Plan 2018

16. Plan 2018: organization driven by innovation.
Global reach and research centers across continents of various brands.
Regional head offices at Shanghai, Chattanooga and Wolfsburg being the head
quarters

17. • In mature markets , luxury cars account
for 10-15% of sales, while in India just
3% of sales comprises of premium
vehicles.
• Delhi and Mumbai account for nearly
50% of luxury car sales.
• Emerging markets show a younger
profile compared to developed ones.
• The average luxury car buyer in India is
around 35 years old , Globally it would
be 43-45.
• Indian consumers are value –sensitive
not price sensitive.
Overview Of The Luxury Car
Market 2014
Mercedes-Benz analysis

18. 6246
9371
9375
7327
3003
5511
9003
10002
5819
7430
7138
9003
2010
2011
2012
2013
MERCEDES-BENZ
AUDI
BMW
Growth of Luxury Car Market
Players(Sales units)
Mercedes-Benz analysis

19. Expansion of Product Portfolio
Service Options
Expansion of Dealer Network
Customer Connection
Competitive Advantage Towards
Volkswagen Competitors

21. Volkswagen Structure
 It is divided into two primary divisions, the
Automotive Division and the Financial
Services Division, and has approximately 340
subsidiary companies.
 The company has operations in
approximately 150 countries and operates 100
production facilities across 27 countries.
 It holds a 19.9% non-controlling shareholding
in Suzuki and has two major joint-ventures in
China

22.  In 2013, Volkswagen Group's largest single country market
was China with 3.27 million units delivered, followed by
Germany with 1.16 million units. Divided by regions, Western
Europe was the largest market of the Volkswagen Group with
3.65 million units in 2013, followed by Asia-Pacific with 3.64
million, and South America with 908,000 units delivered in 2013.
 The European ranking of automakers is compiled monthly by the
European Auto Manufacturers' Association ACEA. Volkswagen
has held the top spot in Europe uninterrupted for more than two
decades.
The company narrowly missed being the top global automaker in
the first half of 2014, selling 5.07 million vehicles in the six
months ending June 30, 2014, just behind Toyota which notched
up 5.1 million vehicle sales.
Volkswagen Sales & Market Share

23. Volkswagen Company Structure

25.  Volkswagen intends to deploy intelligent
innovations and technologies to become a
world leader in customer satisfaction and
quality
 The goal is to increase unit sales to more
than 10 million vehicles a year
 Volkswagen aims to be the most attractive
employer in the automotive industry by
2018
Volkswagen strategy for 2018

27. Vocational Training
University Graduates
Jobs Group-wide
Jobs

28. Developments in
workforce
Employees at September 30, 2014¹)