Le téléchargement de votre SlideShare est en cours. ×
0
 
<ul><li>Rohit Dobaria  </li></ul><ul><li>Viral Jani </li></ul><ul><li>Jigar Modi </li></ul><ul><li>Sandip Rana </li></ul><...
Pepsi Brand Evolution
Pepsico <ul><li>Founded in Delaware - June 8, 1965 </li></ul><ul><li>Reincorporated in North Carolina – 1986 </li></ul><ul...
Products - Beverages <ul><li>Pepsi </li></ul>
<ul><li>Aquafina </li></ul>
<ul><li>7up </li></ul>
<ul><li>Tropicana </li></ul>
<ul><li>Slice </li></ul>
<ul><li>Mountain dew </li></ul>
<ul><li>Mirinda  </li></ul>
<ul><li>Nimbooz  </li></ul>
<ul><li>Cheetos  </li></ul>Products - Foods
<ul><li>Kurkure  </li></ul>
<ul><li>Lay’s </li></ul>
<ul><li>Lehar </li></ul>
<ul><li>Uncle Chipps </li></ul>
<ul><li>Aliva  </li></ul>
And many more such as.. <ul><li>Fritos </li></ul><ul><li>Gatorade </li></ul><ul><li>Quakers </li></ul><ul><li>Walkers </li...
Pepsi
<ul><li>Brand consists of  name, symbol, slogan and celebrities  etc. </li></ul><ul><li>It carries  brand value. </li></ul>
How did name “Pepsi” come? <ul><li>Pepsi Cola, possibly due to the digestive enzyme  pepsin and kola nuts  used in the rec...
Logos
<ul><li>Pepsi-Cola Logo Timeline </li></ul><ul><li>1898:   Pharmacist Caleb Bradham renames "Brad's Drink” -  Pepsi-C...
<ul><li>1940:   New CEO Walter Mack adopts  standardized embossed 12-oz. bottle , which debuts with the "Pepsi-Cola&q...
<ul><li>1973:  The logo evolves into a  boxed look  with minor typeface changes. </li></ul><ul><li>1991: "Pepsi,&quot...
 
 
Joy of Pepsi
 
 
Taglines
<ul><li>1990-1991  -    Yehi hai right choice Baby </li></ul><ul><li>1999-2006  -   Ye dil maange more </li></ul><ul><li>2...
Celebrities
<ul><li>Has used many celebrities for endorsement such as  </li></ul><ul><ul><li>Sachin, (previously) </li></ul></ul><ul><...
Brand Value
Brand value of Pepsi <ul><li>2010 </li></ul><ul><li>$ 12,762 million. </li></ul><ul><li>58 th  rank in top 100 Most Valuab...
Some of the hoarding ads.
 
 
 
 
Ad by Pepsi on April 1 st  2000
 
 
Interesting Video ads by  Pepsi
Thankzzz…
Prochain SlideShare
Chargement dans... 5
×

Branding of pepsi cola

9,437

Published on

The presentation contains the branding strategy of pepsicola in India.

Published in: Affaires
0 commentaires
3 mentions J'aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Total des vues
9,437
Sur Slideshare
0
À partir des ajouts
0
Nombre d'ajouts
0
Actions
Partages
0
Téléchargements
707
Commentaires
0
J'aime
3
Ajouts 0
No embeds

No notes for slide

Transcript of "Branding of pepsi cola"

  1. 2. <ul><li>Rohit Dobaria </li></ul><ul><li>Viral Jani </li></ul><ul><li>Jigar Modi </li></ul><ul><li>Sandip Rana </li></ul><ul><li>Arvind Senta </li></ul>Prepared by:
  2. 3. Pepsi Brand Evolution
  3. 4. Pepsico <ul><li>Founded in Delaware - June 8, 1965 </li></ul><ul><li>Reincorporated in North Carolina – 1986 </li></ul><ul><li>Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. </li></ul>
  4. 5. Products - Beverages <ul><li>Pepsi </li></ul>
  5. 6. <ul><li>Aquafina </li></ul>
  6. 7. <ul><li>7up </li></ul>
  7. 8. <ul><li>Tropicana </li></ul>
  8. 9. <ul><li>Slice </li></ul>
  9. 10. <ul><li>Mountain dew </li></ul>
  10. 11. <ul><li>Mirinda </li></ul>
  11. 12. <ul><li>Nimbooz </li></ul>
  12. 13. <ul><li>Cheetos </li></ul>Products - Foods
  13. 14. <ul><li>Kurkure </li></ul>
  14. 15. <ul><li>Lay’s </li></ul>
  15. 16. <ul><li>Lehar </li></ul>
  16. 17. <ul><li>Uncle Chipps </li></ul>
  17. 18. <ul><li>Aliva </li></ul>
  18. 19. And many more such as.. <ul><li>Fritos </li></ul><ul><li>Gatorade </li></ul><ul><li>Quakers </li></ul><ul><li>Walkers </li></ul><ul><li>Mother’s </li></ul><ul><li>Propel zero etc. </li></ul>
  19. 20. Pepsi
  20. 21. <ul><li>Brand consists of name, symbol, slogan and celebrities etc. </li></ul><ul><li>It carries brand value. </li></ul>
  21. 22. How did name “Pepsi” come? <ul><li>Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe </li></ul><ul><li>Gradually it changed its name to Pepsi. </li></ul><ul><li>When pharmacist Caleb Bradham concocted the kola nut, pepsin, sugar, and vanilla mixture in 1893 , he called it Brad’s Drink. </li></ul><ul><li>When it became popular, he changed the name in 1903 and began the Pepsi Cola company . </li></ul>
  22. 23. Logos
  23. 24. <ul><li>Pepsi-Cola Logo Timeline </li></ul><ul><li>1898: Pharmacist Caleb Bradham renames &quot;Brad's Drink” - Pepsi-Cola. </li></ul><ul><li>1903: The Pepsi-Cola trademark is registered. </li></ul><ul><li>1906: Modified script logo is created along with the slogan, &quot;The Original Pure Food Drink.“ </li></ul><ul><li>1933: A giant candy company Loft, Inc. buys the company in 1931, Pepsi-Cola sells for 10 cents in a 12-ounce bottle. The tagline &quot;Refreshing & Healthful&quot; is added to the Pepsi bottle logo. When the price of a &quot;twelve full ounce&quot; bottle is slashed to 5 cents, the tagline is dropped . </li></ul>
  24. 25. <ul><li>1940: New CEO Walter Mack adopts standardized embossed 12-oz. bottle , which debuts with the &quot;Pepsi-Cola&quot; label blown and baked into the glass. </li></ul><ul><li>1941: To support the war effort, the Pepsi bottle crown colors change to red, white and blue </li></ul><ul><li>1943: The logo incorporates a &quot;bottle cap&quot; look . The bottle cap logo includes the tag, &quot;Bigger Drink, Better Taste.“ </li></ul><ul><li>1962: A &quot;serrated&quot; bottle cap logo debuts, accompanying the brand's groundbreaking &quot;Pepsi Generation&quot; ad campaign. </li></ul>
  25. 26. <ul><li>1973: The logo evolves into a boxed look with minor typeface changes. </li></ul><ul><li>1991: &quot;Pepsi,&quot; now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package. </li></ul><ul><li>1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background, which becomes a universal symbol for one Pepsi family </li></ul>
  26. 29. Joy of Pepsi
  27. 32. Taglines
  28. 33. <ul><li>1990-1991 - Yehi hai right choice Baby </li></ul><ul><li>1999-2006 - Ye dil maange more </li></ul><ul><li>2003-2005 - Ye pyaas he badi </li></ul><ul><li>2008 - Ye hai youngistan meri jaan </li></ul><ul><li>2009 - Youngistan ka wow </li></ul><ul><li>Current - Change the game </li></ul>
  29. 34. Celebrities
  30. 35. <ul><li>Has used many celebrities for endorsement such as </li></ul><ul><ul><li>Sachin, (previously) </li></ul></ul><ul><ul><li>Amitabh, </li></ul></ul><ul><ul><li>Shahrukh khan, (previously) </li></ul></ul><ul><ul><li>Late Michael Jackson, </li></ul></ul><ul><ul><li>Dhoni etc. </li></ul></ul>
  31. 36. Brand Value
  32. 37. Brand value of Pepsi <ul><li>2010 </li></ul><ul><li>$ 12,762 million. </li></ul><ul><li>58 th rank in top 100 Most Valuable Brands in the world </li></ul><ul><li>-15% change as compared to 2009. </li></ul><ul><li>2004 </li></ul><ul><li>$ 12,066 million. </li></ul><ul><li>23 rd rank. </li></ul>
  33. 38. Some of the hoarding ads.
  34. 43. Ad by Pepsi on April 1 st 2000
  35. 46. Interesting Video ads by Pepsi
  36. 47. Thankzzz…
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×