1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink.“
1933: A giant candy company Loft, Inc. buys the company in 1931, Pepsi-Cola sells for 10 cents in a 12-ounce bottle. The tagline "Refreshing & Healthful" is added to the Pepsi bottle logo. When the price of a "twelve full ounce" bottle is slashed to 5 cents, the tagline is dropped .
1940: New CEO Walter Mack adopts standardized embossed 12-oz. bottle , which debuts with the "Pepsi-Cola" label blown and baked into the glass.
1941: To support the war effort, the Pepsi bottle crown colors change to red, white and blue
1943: The logo incorporates a "bottle cap" look . The bottle cap logo includes the tag, "Bigger Drink, Better Taste.“
1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
1973: The logo evolves into a boxed look with minor typeface changes.
1991: "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background, which becomes a universal symbol for one Pepsi family
Joy of Pepsi
1990-1991 - Yehi hai right choice Baby
1999-2006 - Ye dil maange more
2003-2005 - Ye pyaas he badi
2008 - Ye hai youngistan meri jaan
2009 - Youngistan ka wow
Current - Change the game
Has used many celebrities for endorsement such as
Shahrukh khan, (previously)
Late Michael Jackson,
Brand value of Pepsi
$ 12,762 million.
58 th rank in top 100 Most Valuable Brands in the world