1. OVERVIEW

3. +ABOUT
+EVENT EXAMPLES
+SOCIAL MEDIA WEEK,
MUMBAI
CONTENTS

4. + ABOUT
+EVENT EXAMPLES
+SOCIAL MEDIA WEEK,
MUMBAI
CONTENTS

5. Social Media Week is a worldwidefestival
collaboratively organized and participated
by the people from all walks of life united
and brought together by Social Media

6. 23 CITIES
16 COUNTRIES
65K ATTENDEES
5K PRESS MENTIONS
1M ON SOCIAL AND MOBILE
600M IMPRESSIONS
LONDON
BARCELONA
BERLIN
LOS ANGELES
VANCOUVER
HONG KONG
SHANGHAI
BOGOTÂ
JEDDAH
GLASGOW
CHICAGO
TORINO
HAMBURG
SÃO PAULO
SAN FRANCISCO
TORONTO
TOKYO
PARIS
WASHINGTON DC
MIAMI
NEW YORK
SEOUL
GLOBALFOOTPRINT 2012
SINGAPORE
Social Media Week originated in New York in 2009, and has rapidly spread across the world

7. Why should you be interested?

8. Real change does not happen by the
coming together of ideas.
It happens by the coming together of
people with ideas (and people who will
benefit from these ideas).

9. 1. Social Media Week is an unique event
which is online led but concentrates on the
‗Human network‘.

10. We are no longer just ‗Indian citizens‘.
We are global citizens who are exposed to
global brands, trends, and culture.
Similarly, what we do in India should get
noticed by the world.

11. 2. Social Media Week is a platform to
‗Glocalize‘.
Everything we do during Social Media Week will be
amplified and showcased to the world using the
power of our network and social media.

12. FEB ‘13 GLOBAL STATS

13. 3. Social Media Week is the only event that
is social in the true sense.

14. 1. Online led but concentrates on the
‗Human network‘.
2.Aplatform to ‗Glocalize‘
3. The only event that is social in the true sense.
Why should you be interested?

15. TESTIMONIALS
Having just launched my new TV show on Hulu, I wanted to know the best
way to get the word out—it seemed like Social Media Week was the perfect
opportunity.
‖― Larry King, host of Larry King Now
Buddy Media is proud to be a partner of Social Media Week. This is one of the
few events that enables us to connect with our customers and partners
globally. We look forward to continued growth and innovation from the Social
Media Week team.
Michael Lazerow, CEO of Buddy Media (Now part of SalesForce) ‖―
‖―
Social Media Week does not disappoint. It is a real-world manifestation of
some of the best that new technology has to offer - ideas, strategies and
insights shared by the people who are shaping the future.
Ellen McGirt. Writer, Fast Company Magazine
There is an active participation from prominent professionals, CXOs, public figures, celebrities along with the larger community.

16. GLOBALPRESS MENTIONS
SMW’sFebruary 2013 event received 5,000 press mentions
globally, generating more than 400M impressions. Sources
included CNN, NYTimes, Fox News, TNW, Huffington Post, The
Guardian, GQ Italia, Wired and more.

17. BRANDS

18. PARTNERS

19. +ABOUT
+ EVENT EXAMPLES
+SOCIAL MEDIA WEEK,
MUMBAI
CONTENTS

20. Mayor Michael Bloomberg uses
Social Media Week to advocate the
―Made In NY‖ initiative
It was led by leading experts from
Tumblr, Nokia, Google+, Percolate,
Dachis Group and Bitly.
Master Classes for students were
hosted throughout the week by
SMW‘sSchool of Emerging Media &
Technology―Made In NY‖ initiative

21. Kicking off SMWNYC at Bloomberg,
Scott Monty, Global Head of Social Media
gave a keynote address to launch
the new Ford Fiesta Movement,
seen by a packed audience of journalists and
executives.
A week long event with a workshop&individual
sessions devoted to mobile photography. The
1197 Conference welcomed hundreds of
mobile artists, photographers& enthusiasts
exploring trends and technology as well as
creating opportunities and careers in mobile
photography.

22. As part of a global partnership, PepsiCo
sent a number of key executives on a tour
of three SMW cities, starting in New York,
then London andSáo Paulo. In each city
they were able to speak at events and
engage with local SMW communities.
The Simulcast Lounge, powered by
Nokia, Livestream and Monster Purity
Headphones, featured three screens that
streamed content from various Social
Media Week events, including the Main
Stage, Official Hubs, Master Classes and
events happening around the world.

23. +ABOUT
+EVENT EXAMPLES
+ SOCIAL MEDIA WEEK,
MUMBAI
CONTENTS

24. SOCIAL MEDIA WEEK,
MUMBAI
23rd Sept – 27th Sept 2013

25. •Amplify
•Learn & Share
•Collaborate
•Celebrate
•Connect
•Mobilize
•Create Awareness
•Put Mumbai (and India) on the
Social Media global map
OBJECTIVES

26. Coming to India for the first time and Mumbai will be the
host city for this annual mega festival.
It will be happening in Mumbai simultaneously with nine
other cities – Barcelona, Berlin, Bogota, Chicago,
London, Sao Paulo, Torino and Toronto from September
23rd to 27th 2013.
All the ten cities will be interconnected through similarly
themed events.
UNIQUENESS

27. Social Media Week comprises of multiple events
of different formats and themes
taking place across multiple hubs (venues) across
the city.
FORMAT
GLOBAL THEME
FOCUS
GENDER 50/50: EQUAL PARTICIPATION FROM BOTH MEN AND WOMEN

28. PARTNERS/SPONSORS
CITY HEADLINE SPONSOR

29. ADVISORY BOARD
KarthikNagarajan
National Director –
Social Media & Insights
GroupM
AvinashKaul
CEO, ET NOW,
Times NOW and Zoom
AnishSrikrishna
CMO, Pearsons
AnshulPunhani
CMO, Monster India
Ajay Ambekar
Deputy Secretary,
Protocol, Govt. of Maharashtra
DevrajSanyal
M.D. Universal Music
India & SAARC
Advisory Board is in the process of expansion to add diversity and representation from different segments.
KarthikSrinivasan
National Head, Social@Ogilvy
MadanSanglikar
CEO, AD2C
KiranKhalap
Co-founder and
Managing Director,
chlorophyll
MaliniAgarwal,
Founder &
Blogger-in-Chief,
MissMalini Publishing
Omar Qureshi
Editor-in-Chief,
zoOm TV
Pushkar Sane
Co-Founder & CEO -
Ratish Nair
CEO, Admagnet
RajanSrinivasan
CEO, IBNLive.com
UnnyRadhakrishnan
Head of Digital - South
Asia-
Maxus Global GroupM
SandeepPandey
Principal Partner,
Consulting, Analytics
&Intelligence, Mindshare
Papri Dev
India Practice Chair
Practice Genesis BM
Neville Taraporewalla
Sr. Director | A & O |
Emerging Markets |
India ,Thailand ,
Malaysia & Korea at
Microsoft Corporation

30. SCALE
EXPECTED

31. ATTENDEES
• Citizens from all walks of
life
– Students
– Runners
– Bikers
– Foodies
– Travelers
– Homemakers
– Celebrities
– Actors
– Artists
– Teachers
– Everyone and anyone
who use or are
impacted with social
media
10,000+ expected
• Senior & Mid
Management
Professionals From
– Government
– Corporate
– Digital Marketing
Agencies
– Creative Agencies
– Entrepreneurs/SMB
– NGOs
– Product/Tool
Development
Organizations
– Media Publishers

32. SPEAKERS
• David Karp, CEO Tumblr
• Kevin Systrom, Co-Founder Instagram
• Reid Hoffman, Co-Founder LinkedIn
• Jack Dorsey, Founder Twitter
• KarimTemsamani, Google APAC President
• Senior Executives from Pinterest, Twitter, Google, Facebook, LinkedIn, marketing
cos, media, ad agencies (incl. digital)
• Advisory Board
• Celebrities/actors – RahulKhanna, MilindSoman and others (who are active on
social media)
• Musicians
• Fashionistas
• Bloggers
• Govt. officials & politicians
• Leading personalities from and for the various event categories and most
importantly the citizens from all walks of life.

33. EVENT THEMES
Advertising &Marketing
Networking &Parties
Business &Entrepreneurship
Education &Learning
Health & Wellness
Lifestyle &Culture
Media &Publishing
Government &Administration
Science &Technology
Society &Environment

34. HUBS
* Venues to be confirmed closer to the start of the event
Advertising Hub
(GroupMoffiice& Westin)
Main Hub (Grand Hyatt)
Entrepreneurship
& Technology Hub*
(IIT Mumbai)
Education Hub*
(Mumbai University)
Media Hub*
(Network18)
Culture Hub
(NCPA)
Governance Hub
(Mantralaya)
Other Locations*
Coffee Shops (CCD/Starbucks), Comedy Store, Night Clubs (Blue Frog, Hard Rock Café),
Multiple Restaurants and more…
Lifestyle & Fashion
(Godrej Campus)

35. Social Investing: Digital Wall Street
The 140 Character Resume:
How Your Social Media Footprint
Can Get You Hired.
Social Good Startup Stories:
Leveraging (Social) Media For Good
Social Media Action Camp –
Growing Your Brand Online:
Facts, Data and Tactics
Opening party
How Social Is Your Foundation?
Social + Grassroots = Change
Master Class: Designing Your Day:
Maximize Your Brain, Maximize Your Day
Solar-Powered Hope with LUCI Lights
Social Media for Social Action:
Empower your supporters,
advocates and consumers
Analyzingsocial conversation:
a guide to data mining and
data visualisation
Crowd Creativity: a Conjunction
of Crowdsourcing, Collective Wisdom,
and Social Media
Master Class: Build Insanely Effective
Landing Pages With Old School Secrets
Social Media &
Mobile: Is your social media
Strategy mobile-ready?
The Future of Social
Media Interaction Between
Fans and Entertainers
Open and Unfiltered: Defending
the Internet, Featuring
Alexis Ohanian and Eli Pariser
Other Ways of Being Social Around the News
Social News by The New York Times
Read Anything Good Lately? How
WOM, Social Media,
and Recommendations
Drive Media Consumption
Twittamentary
Social Media, Art, Music and Wine
Social Music Meetup
Are you decent? Social media etiquette
and the law
Songs From A Room
Grief 2.0: How Twitter, Facebook
and More Social Media Channels
Changed the Way
We Grieve and Celebrate
Life
Master Class:
How to make your brand human.
From brand brief to tweet, how will you
create your brand's unique online presence?
Master Class: Learn to Find Great Ideas
with Online Crowds
Master Class: Designing Your Day –
Using technology and social media to
enhance, not overwhelm, your day
Using Facebook and Google+
To Engage Prospective Students
A Social Media revolutionserving the
most vulnerable—A Global Health Event
Bridging The Gap Between Doctor
And Patient Using Technology
Can Social Media Improve
Population Health?
How social media is innovating
disaster response and recovery
Social Media
Analytics Helps UNICEF Save Lives
Rewiring Government for Openness,
Connection, and Choice,
Featuring Susan Crawford and Beth Noveck
Facebook and Government
Women, Tech, and Democracy:
The Next FrontierMacro Trends for 2013:
Where Do We Go From Here?
Capturing Attention of the Young Digerati
You Said You 'Like' Me But We Never Do
Anything Together
The Worst Social Media Campaigns of 2012
What the F*** is an Influencer?
What‘s On Your Plate?: How
Digital Has Evolved Our Palates
Society
& Environment
Business
&
Entrepreneurship
Networking
& Party
EVENTS
Health
& Wellness
Advertising
&Marketing
Government
&Administration
Education
& Learning
Science
&Technology
Media
& Publishing
Lifestyle
& Culture
Networking parties
Mixers
Musical evenings
Closing bash
SAMPLE CONTENT

36. EVENT FORMATS
 Class
 Demo
 Google Hangout
 Keynote
 Multi-format
 Networking mixer
 Panel
 Party
 Presentation
 Showcase
 Workshop
 Other Innovative formats like
musical concerts, exhibitions,
food walks, tweet ups, open air
bus/ bikers/ runners hangouts,
sit downs…

37. EVENTS @MAIN HUB
Day 1 - 2: 23rd – 24th Sep 2013
0930 – 2400
1000+ delegates expected
 Inauguration
 Keynote
 Presentations
 Panel Discussions
 Workshops
 Master classes
 Multiple tracks for various themes
 Simulcast lounge
 Surprise/Customized Events
 Networking Parties

38. EVENTS @OTHER HUBS
 Format: Multi-formatted events
 3 – 5 hours every day
Day 3 - 5: 25th – 27th Sep 2013

39. MARQUEE EVENTS
Musical concerts
Stand up comedy
Fashion Show @Godrej
India Cultural Lab
Food walks
Bikers ride
Runner‘s meet -
Pinkathon
Photography exhibition

40. Digital Media
– EDMs
– Display
– Search
– Social Media
Electronic Media
 Television
– Times Now
– ET Now
– zoOm
– Network 18
 Radio
Outdoor Media
– Mumbai
– Delhi
– Bangalore
– Chennai
– Hyderabad
EVENT MARKETING

41. THANK YOU!
For more information contact:
HEMANT SORENG
Director, Social Media Week, Mumbai
mumbai@socialmediaweek.org
www.socialmediaweek.org/mumbai