Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Demand Gen Formula
1. marketing automation done right
Demand Gen Formula
7 Steps to Demand Generation Bliss...s
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2. What is Demand Generation?
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3. DEMAND GENERATION:
… is the focus of targeted marketing programs to drive
awareness and interest in a company's products and/or services
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4. What's the Magic Formula?
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5. “Salience x Repetition = Impact”
- Roy Williams:
NYT Bestselling author of the Wizard of Ads trilogy.
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7. Salience:
… the state or quality of an item that stands out relative to
neighboring items
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8. “WIIFM”
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9. “Salience x Repetition = Impact”
Salience
The better you are at this side of the equation, the less you need us!
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11. Repetition:
…Minimum goal: Automated/systematic streams for prospects,
active customers, inactive customers.
… Rock Star goal: Automated, integrated systems for every
marketing touch: ad buys, scoring, nurturing, triggered events,
pre-post sale, referral/review requests, re-engagement.
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12. 7 Steps to Demand Gen Bliss
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13. 1. Get Salient
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Your stadium pitch
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Your radio station, WIIFM
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14. 2. Educate
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Education-based marketing model
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Marketing in the Age of Transparency
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15. 3. Engage
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Gain trust, gain contact
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14 foolproof steps for gaining optin
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16. 4. Automate
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50 automated touches, pre-sale
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Multichannel: email, phone, DM, referred
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17. 5. Analyze
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Beyond free analytics.
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Dashboards of the Rich & Famous
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18. 6. Integrate
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Event-based automation
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Re-targeting, re-engaging, segmenting
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19. 7. Get Transparent
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Event-based automation
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Re-targeting, re-engaging, segmenting
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20. What's the Magic Formula
again?
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21. “Salience x Repetition = Impact”
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22. Get More Impact
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23. .. thanks!
RobLong@ROIStudios.com
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