Radioplayers – who holds the keys?
Michael Hill (Radioplayer UK)
Bernhard Bahners (Manager, radio.de, Germany)
Simon Gooch (Digital Media Director, SBS Radio Sweden / Nordic Manager, Radio Play)
Should stations do their own thing online (iheart in the USA, Radioplay in Scandinavia) or should everyone work together?
Who holds the key to the door to our audience?
The concept of working together, like the UK Radioplayer, is getting its followers in other markets, but other stations prefer to do develop their own branded radioplayers. Does it matter?
1. #RDE13 #RDE13
Radioplayers
Who holds the keys?
MEASURE TARGET MONETIZE
James Cridland
Moderator
2. Website
Branded Solution (radio.de, radio.fr, radio.at, rad.io)
Apps for CE end devices Apps for smartphones
and tablets (iOS, Android)
API (e.g. for vehicles)
White Label Solution
10m
monthly visits 8.5m
App downloads
Your frequency
in the internet
io.de
Yourstation.rad
3. #RDE13
Radioplayers
Who holds the keys?
Thank you.
b.bahners@radio.de
James Cridland
Moderator
4. #RDE13
Radioplayers
Who holds the keys?
Michael Hill, Managing Director
James Cridland
Moderator
5. Continue separately Continue separately
Build a big central site Build a big central site
Share interface/standards Share interface/standards
Continue separately Continue separately
Build a big central site Build a big central site
Share interface/standards Share interface/standards
11. #RDE13
Radioplayers
Who holds the keys?
James Cridland
Moderator
#RDE13
Radioplayers
Who holds the keys?
James Cridland
Moderator NEW DEVICES
Autor: Caroline Grazé, Radio NRJ GmbH
12. #RDE13 #RDE13
Radioplayers
Who holds the keys?
James Cridland
Moderator
MEASURE TARGET MONETIZE