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Lumi products overview

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Rolfe William Swinton
Rolfe William Swinton
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Confidential – Under NDA
• •
• Surveys / Polls • Mobile Meter • Photo journeys • Facial Analytics • Diaries • Biosigns • Location-triggered • Location analytics surveys • Ad Recall Active Passive 3rd Party Tools Connected to the Lumi Social • Emotional analytics Platform • LumiLive • Biometric analytics • Social Network Integration • Badging and Couponing • Sharing of Aggregated or rewards semi personal information • Audio Fingerprinting & to group benefit Watermarking
• • • • • • • • • • • •
• •
Media & Ad iOS Android Blackberry Symbian Win Mob Measurement • URLs App Usage Media Consumption (Music, Video, Publications, etc.) Web Advertising • In-app Advertising In-video Advertising In-game Advertising • Search Advertising State, Power & Connection • Location Analytics (At / Out of Home)
• Passive Location Following for Out of Home Passive Advertising “Listening” to Active Media • Measure Exposure Diary to Broadcast Media • Passive Mobile • Connect to PC Behavioral Metering Measurement •
• • • • • • • • • • •
• • • • What brand of beverage was the concept for? • • • •
• • • • •
• •
• Lightspeed • – – – – – – – –
• • • • • • • •

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Lumi products overview

  • 3. • Surveys / Polls • Mobile Meter • Photo journeys • Facial Analytics • Diaries • Biosigns • Location-triggered • Location analytics surveys • Ad Recall Active Passive 3rd Party Tools Connected to the Lumi Social • Emotional analytics Platform • LumiLive • Biometric analytics • Social Network Integration • Badging and Couponing • Sharing of Aggregated or rewards semi personal information • Audio Fingerprinting & to group benefit Watermarking
  • 6. Media & Ad iOS Android Blackberry Symbian Win Mob Measurement • URLs App Usage Media Consumption (Music, Video, Publications, etc.) Web Advertising • In-app Advertising In-video Advertising In-game Advertising • Search Advertising State, Power & Connection • Location Analytics (At / Out of Home)
  • 7. • Passive Location Following for Out of Home Passive Advertising “Listening” to Active Media • Measure Exposure Diary to Broadcast Media • Passive Mobile • Connect to PC Behavioral Metering Measurement •
  • 9. • • • • What brand of beverage was the concept for? • • • •
  • 12. • Lightspeed • – – – – – – – –