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Hippo GetTogether
 Usability Sidetrack
 20 Aug 2010, Amsterdam, Felix Meritis

 Rolf van der Steen • r.vandersteen@onehippo.com




                                                                    About me
EUROPE • AMSTERDAM    HIPPO B.V. • OOSTEINDE 11 • 1017 WT AMSTERDAM • THE NETHERLANDS • +31 20 5224466
USA • SAN FRANCISCO   HIPPO USA INC. • 185 H STREET, SUITE B • PETALUMA CA 94952 • USA • +1 707 773 4646   WWW.ONEHIPPO.COM • INFO@ONEHIPPO.COM • SALES@ONEHIPPO.COM
Schedule
                                     13:30 - 14:00

         Brief introduction on usability

                                     14:00 - 15:30

                     Practical workshop
                                                     Your input is valuable here




Hippo GetTogether - Usability Sidetrack                               20 Aug 2010   2
What is Usability
  “Usability really just means making
    sure that something works well”




                           Steve Krug - www.sensible.com



Hippo GetTogether - Usability Sidetrack                    20 Aug 2010   3
Usability = Ease of Use

“The ease in in which people can use a
  “The ease which users can use Hippo
particular toolto achieve aaparticular goal”
 CMS/Portal to achieve particular goal”
                               en.wikipedia.org/wiki/usability




                                  Ease of Use




  Hippo GetTogether - Usability Sidetrack                        20 Aug 2010   4
What defines usability

Usability is defined by five quality components:
  ●   Learnability
  ●   Efficiency
  ●   Memorability
  ●   Error tolerance
  ●   Satisfaction
                                  Jakob Nielsen - www.useit.com




      Hippo GetTogether - Usability Sidetrack                     20 Aug 2010   5
Why is usability important
●   Usability increases conversion
●   Usability improves productivity
●   Usability reduces amount of support
●   Usability reduces training cost
●   Usability differentiates from competitors

                              Overall satisfaction:
                              returning customers,
                                 continued use

      Hippo GetTogether - Usability Sidetrack         20 Aug 2010   6
How to improve usability
 “Usability is a quality attribute that assesses how easy user interfaces are to use.”


   “The word usability also refers to
  methods for improving ease-of-use
     during the design process.”
                            Jakob Nielsen - www.useit.com




Hippo GetTogether - Usability Sidetrack                                        20 Aug 2010   7
User Centered Design




                     Anthony Colfelt - www.boxesandarrows.com




Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   8
Methods for UCD
●   Persona's                                   ●   Heuristic evaluation
●   Mental models                               ●   Use cases
●   Prototyping                                 ●   Interviews
●   Scenarios                                   ●   Storyboarding
●   Usability testing                           ●   Design patterns
●   Expert reviews                              ●   Participatory design
●   Focus groups                                ●   etc
                                                          Many methods available
      Hippo GetTogether - Usability Sidetrack                        20 Aug 2010   9
Usability and User Experience




                      Peter Morville - www.semanticstudios.com

Hippo GetTogether - Usability Sidetrack                          20 Aug 2010   10
Usability at Hippo

Enough of the theoretical stuff
           How are we doing this at Hippo




    Hippo GetTogether - Usability Sidetrack   20 Aug 2010   11
Where we are coming from




                     Anthony Colfelt - www.boxesandarrows.com




Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   12
Where we are going to




                     Anthony Colfelt - www.boxesandarrows.com

Hippo GetTogether - Usability Sidetrack                         20 Aug 2010   13
How do we do that

Integrating UCD into Agile development process
●   Usability testing
●   Persona's
●   Design patterns
●   User stories




      Hippo GetTogether - Usability Sidetrack   20 Aug 2010   14
Usability testing




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   15
Personas




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   16
Design patterns




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   17
User stories




Hippo GetTogether - Usability Sidetrack   20 Aug 2010   18
Workshop
●   Introductions
●   Top 10 improvements
                                               untill time runs out
●   Persona's                                  or you get bored with me +
●   Today's design




     Hippo GetTogether - Usability Sidetrack                     20 Aug 2010   19
Introductions
●   Name
    What you do    Please include your experience
●
                        with Hippo products
●   Where you're from
●   Three tags




      Hippo GetTogether - Usability Sidetrack       20 Aug 2010   20
Workshop 'rules'
●   Focus on CMS 7
●   Focus on usability of the CMS UI
●   Hippo Go Green demo to demonstrate


                   Feel free to say anything!




     Hippo GetTogether - Usability Sidetrack    20 Aug 2010   21
Top 10 improvements
●   Usability method: Focus Group
●   Write down your most wanted improvements on
    post-its
●   Take a turn in presenting your improvements
●   Collectively cluster improvements
●   Collectively prioritize improvements




     Hippo GetTogether - Usability Sidetrack   20 Aug 2010   22
Break?




Hippo GetTogether - Usability Sidetrack    20 Aug 2010   23
Personas
●   Usability method: Personas
●   Create personas
●   In groups, one persona per group
●   Personal input is desired
●   Template is provided
●   Presentation in “a day in the life of ...” scenario



      Hippo GetTogether - Usability Sidetrack   20 Aug 2010   24
Today's design
●   Usability method: Participatory Design
●   Select improvement (tab management)
●   Generate use cases
●   Rapid prototyping: wireframes / sketches
●   Presentation




     Hippo GetTogether - Usability Sidetrack   20 Aug 2010   25
Wrap up

Your questions

... ?

             My questions

             Opinion on sidetrack?
             Interested in participating in usability tests?




        Hippo GetTogether - Usability Sidetrack    20 Aug 2010   26
Hippo GetTogether - Usability Sidetrack   20 Aug 2010   27

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Hippo GetTogether Usability Sidetrack

  • 1. Hippo GetTogether Usability Sidetrack 20 Aug 2010, Amsterdam, Felix Meritis Rolf van der Steen • r.vandersteen@onehippo.com About me EUROPE • AMSTERDAM HIPPO B.V. • OOSTEINDE 11 • 1017 WT AMSTERDAM • THE NETHERLANDS • +31 20 5224466 USA • SAN FRANCISCO HIPPO USA INC. • 185 H STREET, SUITE B • PETALUMA CA 94952 • USA • +1 707 773 4646 WWW.ONEHIPPO.COM • INFO@ONEHIPPO.COM • SALES@ONEHIPPO.COM
  • 2. Schedule 13:30 - 14:00 Brief introduction on usability 14:00 - 15:30 Practical workshop Your input is valuable here Hippo GetTogether - Usability Sidetrack 20 Aug 2010 2
  • 3. What is Usability “Usability really just means making sure that something works well” Steve Krug - www.sensible.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 3
  • 4. Usability = Ease of Use “The ease in in which people can use a “The ease which users can use Hippo particular toolto achieve aaparticular goal” CMS/Portal to achieve particular goal” en.wikipedia.org/wiki/usability Ease of Use Hippo GetTogether - Usability Sidetrack 20 Aug 2010 4
  • 5. What defines usability Usability is defined by five quality components: ● Learnability ● Efficiency ● Memorability ● Error tolerance ● Satisfaction Jakob Nielsen - www.useit.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 5
  • 6. Why is usability important ● Usability increases conversion ● Usability improves productivity ● Usability reduces amount of support ● Usability reduces training cost ● Usability differentiates from competitors Overall satisfaction: returning customers, continued use Hippo GetTogether - Usability Sidetrack 20 Aug 2010 6
  • 7. How to improve usability “Usability is a quality attribute that assesses how easy user interfaces are to use.” “The word usability also refers to methods for improving ease-of-use during the design process.” Jakob Nielsen - www.useit.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 7
  • 8. User Centered Design Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 8
  • 9. Methods for UCD ● Persona's ● Heuristic evaluation ● Mental models ● Use cases ● Prototyping ● Interviews ● Scenarios ● Storyboarding ● Usability testing ● Design patterns ● Expert reviews ● Participatory design ● Focus groups ● etc Many methods available Hippo GetTogether - Usability Sidetrack 20 Aug 2010 9
  • 10. Usability and User Experience Peter Morville - www.semanticstudios.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 10
  • 11. Usability at Hippo Enough of the theoretical stuff How are we doing this at Hippo Hippo GetTogether - Usability Sidetrack 20 Aug 2010 11
  • 12. Where we are coming from Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 12
  • 13. Where we are going to Anthony Colfelt - www.boxesandarrows.com Hippo GetTogether - Usability Sidetrack 20 Aug 2010 13
  • 14. How do we do that Integrating UCD into Agile development process ● Usability testing ● Persona's ● Design patterns ● User stories Hippo GetTogether - Usability Sidetrack 20 Aug 2010 14
  • 15. Usability testing Hippo GetTogether - Usability Sidetrack 20 Aug 2010 15
  • 16. Personas Hippo GetTogether - Usability Sidetrack 20 Aug 2010 16
  • 17. Design patterns Hippo GetTogether - Usability Sidetrack 20 Aug 2010 17
  • 18. User stories Hippo GetTogether - Usability Sidetrack 20 Aug 2010 18
  • 19. Workshop ● Introductions ● Top 10 improvements untill time runs out ● Persona's or you get bored with me + ● Today's design Hippo GetTogether - Usability Sidetrack 20 Aug 2010 19
  • 20. Introductions ● Name What you do Please include your experience ● with Hippo products ● Where you're from ● Three tags Hippo GetTogether - Usability Sidetrack 20 Aug 2010 20
  • 21. Workshop 'rules' ● Focus on CMS 7 ● Focus on usability of the CMS UI ● Hippo Go Green demo to demonstrate Feel free to say anything! Hippo GetTogether - Usability Sidetrack 20 Aug 2010 21
  • 22. Top 10 improvements ● Usability method: Focus Group ● Write down your most wanted improvements on post-its ● Take a turn in presenting your improvements ● Collectively cluster improvements ● Collectively prioritize improvements Hippo GetTogether - Usability Sidetrack 20 Aug 2010 22
  • 23. Break? Hippo GetTogether - Usability Sidetrack 20 Aug 2010 23
  • 24. Personas ● Usability method: Personas ● Create personas ● In groups, one persona per group ● Personal input is desired ● Template is provided ● Presentation in “a day in the life of ...” scenario Hippo GetTogether - Usability Sidetrack 20 Aug 2010 24
  • 25. Today's design ● Usability method: Participatory Design ● Select improvement (tab management) ● Generate use cases ● Rapid prototyping: wireframes / sketches ● Presentation Hippo GetTogether - Usability Sidetrack 20 Aug 2010 25
  • 26. Wrap up Your questions ... ? My questions Opinion on sidetrack? Interested in participating in usability tests? Hippo GetTogether - Usability Sidetrack 20 Aug 2010 26
  • 27. Hippo GetTogether - Usability Sidetrack 20 Aug 2010 27