2. Product
Shanty Town
•Twine game - A text based online game that plays like a
choose your own adventure story
•Action game based in Brazil
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5. Market Research
Results
• Most people have not heard of Twine, let alone played
a game created by it.
•The demographic that have not heard of twine, still
play text based games or video games in general and
enjoy them.
• Research showed that most gamers prefer Action any
other genre.
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6. Promotion
• Games company - Renegade Games
•Twitter account for Renegade Games
• Facebook page
Game is
Released!!
Tuesday, 9 July 2013
7. More Promotion
• Pop-ups are featured on
the forums and sites that
we are targeting
• Hash-tags and links
on various social
media
• Supply indie shops
with merchandise
and send the game
to bloggers for press
coverage
• Link this press
coverage and
merchandise onto the
twitter, facebook
pages and forums
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8. Placement
• Online, most likely as a link on one of our blogs like tumblr or
wordpress.
•Twine forums and communities.
• Eventually the game will have a site of it’s own.
•Merchandise will be placed in comic book stores like forbidden
planet in order to target that indie demographic
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9. Price
• Free-to-use on initial release
• If game becomes popular, we will release downloadable content including a
completely new story
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11. Promotion tactics
• Release game in summer
to avoid competition with
mainstream games that are
being released nearer
christmas....
• ...or release the
game as a quieter
alternative to the big
budget mainstream
games that are being
released
• Use events such as the MCM
London Comic Con to
promote it to gamers
• Use the game’s setting to our
advantage by further promoting it
at the 2014 FIFA World Cup
which is being hosted in Brazil
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12. Summary: Aims of Marketing
Campaign
• To promote and create
awareness of our game.
• Make our name in the Twine
community so that we may make
future games.
Tuesday, 9 July 2013
