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Copyright © 2011 GIOVANETTI Romain - rgiovanetti@outlook.com
Romain Giovanetti
@Ganoninc
The history of Playmobil - English presentation (Master 1 - Université Lille 1 - 2011)
Why ?
Plan
• History
• Anatomy
• Some Fake
History
When and where?
History
1970
Who?
Hans Beck (1929-2009)
Dates and numbers
1973 - Oil crisis.
1974 - Toy seminar of Nuremberg.
1976 - First woman, 1981 - kids
Two waves
How many?
2.5 billion
Anatomy
1970 - 1981, first generation
1981 - today, mobile hands generation
7,5 cm
Dietenhofen or Malte
1st generation
- Same color
- Frozen hands
2nd generation
- Mobile hands
- Design improvement
ABS plastic
Acrylonitrile butadiène styrène
Shock resistance
Not toxic
Used by Lego, Apple or Nintendo
Fake World
Schenk
Production without Licence
1978 - 1995 - period of production
1995 - the end
Less quality than orginal
China
Same form
Bad plastic quality
Dangerous for kids
Does not meet European standards
To conclude
• Playmobil is not old
• Playmobil is awesome
• Advent Calendar now available!
Questions?

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The history of Playmobil - English presentation (Master 1 - Université Lille 1 - 2011)