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How to harness the power of instagram

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Romain Ouzeau
Romain Ouzeau
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How to harness the power of Instagram ?
2 How to harness the power of Instagram ? Acquisition - How to promote your Instagram account? Activation - How to turn visitors into followers? Retention - How to build trust and engagement? Referral - How to get people to tell their friends? Revenue - How to turn followers into customers?
Acquisition
4 How to harness the power of Instagram ? Post using the right hashtags for your target
5 How to harness the power of Instagram ? Search for people posting about you and interact with them
6 How to harness the power of Instagram ? Look for the most influent Instagramers on your market
7 How to harness the power of Instagram ? Geolocate your photos
8 How to harness the power of Instagram ? Buy Instagram Ads
9 How to harness the power of Instagram ? @revolveclothing on their website @benandjerrys on billboards @victoriassecret on Facebook @levis on Times Square Cross-promote your Instagram account
Activation
11 How to harness the power of Instagram ? Work your bio It’s not only about what you do, it is mainly about why people should follow you.
12 How to harness the power of Instagram ? Get creative Instagram is the realm of aesthetics and emotions. @oreo @target @generalelectric @clashofclans 48% of Instagramers follow brands because they find content interesting or funny.
Retention
14 How to harness the power of Instagram ? 65% of Instagramers would feel flattered or honoured if a brand liked one of their post. Likes
15 How to harness the power of Instagram ? Reposts
16 How to harness the power of Instagram ? Coupons & Discounts clairesstores
17 How to harness the power of Instagram ? Sweepstakes
18 How to harness the power of Instagram ? Photo & Video Contests 14k entries likes followers / participant (avg.) 4M 6,359 2 months
Referral
20 How to harness the power of Instagram ? Organic referral
21 How to harness the power of Instagram ? Smart referral
Revenue
23 How to harness the power of Instagram ? Drive Instagramers to your stores @fcbarcelona
24 How to harness the power of Instagram ? Make your Instagram account shoppable @barneysnyofficial
Marketing and Analytics Suite for Instagram

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How to harness the power of instagram

  • 1. How to harness the power of Instagram ?
  • 2. 2 How to harness the power of Instagram ? Acquisition - How to promote your Instagram account? Activation - How to turn visitors into followers? Retention - How to build trust and engagement? Referral - How to get people to tell their friends? Revenue - How to turn followers into customers?
  • 4. 4 How to harness the power of Instagram ? Post using the right hashtags for your target
  • 5. 5 How to harness the power of Instagram ? Search for people posting about you and interact with them
  • 6. 6 How to harness the power of Instagram ? Look for the most influent Instagramers on your market
  • 7. 7 How to harness the power of Instagram ? Geolocate your photos
  • 8. 8 How to harness the power of Instagram ? Buy Instagram Ads
  • 9. 9 How to harness the power of Instagram ? @revolveclothing on their website @benandjerrys on billboards @victoriassecret on Facebook @levis on Times Square Cross-promote your Instagram account
  • 11. 11 How to harness the power of Instagram ? Work your bio It’s not only about what you do, it is mainly about why people should follow you.
  • 12. 12 How to harness the power of Instagram ? Get creative Instagram is the realm of aesthetics and emotions. @oreo @target @generalelectric @clashofclans 48% of Instagramers follow brands because they find content interesting or funny.
  • 14. 14 How to harness the power of Instagram ? 65% of Instagramers would feel flattered or honoured if a brand liked one of their post. Likes
  • 15. 15 How to harness the power of Instagram ? Reposts
  • 16. 16 How to harness the power of Instagram ? Coupons & Discounts clairesstores
  • 17. 17 How to harness the power of Instagram ? Sweepstakes
  • 18. 18 How to harness the power of Instagram ? Photo & Video Contests 14k entries likes followers / participant (avg.) 4M 6,359 2 months
  • 20. 20 How to harness the power of Instagram ? Organic referral
  • 21. 21 How to harness the power of Instagram ? Smart referral
  • 23. 23 How to harness the power of Instagram ? Drive Instagramers to your stores @fcbarcelona
  • 24. 24 How to harness the power of Instagram ? Make your Instagram account shoppable @barneysnyofficial
  • 25. Marketing and Analytics Suite for Instagram