A very simple form of SWOT analysis of firm 'Volkswagen'.

1. - PRESENTATION BY
- Roman Svorak
- Andrey Mehandzhiev

2.  A brief history of the company
 What is a S.W.O.T. Analysis
 Analysis of the company
 Economy situation & Profit Chart.
 Conclusion
 References
 Question time

3.  In 1933, Hitler and Ferdinand(automotive engineer) had
come to the idea to design a Volkswagen. He proposed an
idea for a car that could seat 5 people and cruise up to 62
mph.
 Since then, a Volkswagen became a well-known brand
among people across the world. Often abbreviated to
VW, the company is based in Wolfsburg, Germany.
 The word Volkswagen means ‘People’s Car’ in German. The
S.W.O.T
tagline of the company reads as Das Auto meaning ‘The Car’

4.  SWOT analysis is an extremely useful tool for understanding
and decision-making for all sorts of situations in business and
organisations.
 SWOT is an acronym for
Strengths, Weaknesses, Opportunities, Threats.
 SWOT analysis is also a widely recognised method for
gathering, structuring, presenting and reviewing extensive
planning data within a larger business or project planning
process.

5. STRENGTHS WEAKNESSES
 Wide range of cars which  Intense competition
provides enough options to between global car’s
choose from manufacturing companies
 One of the oldest car
manufacturers, resulting  Production facilities
into increased reach to
masses
 Has over 350,000
employees globally

6. OPPORTUNITIES THREATS
 Create long-term  Innovative features
relationships with non- included by competitors
German car manufacturers
 Increasing fuel costs
 Implement continuous
innovations in cars to stand
 Rising oil and raw material
competition
prices in the world market.
 Due to its very good results
on the stock exchange, VW
may expect to attract
numerous new investors

7.  The economy affected VW in 2009 on their
commercial vehicles as they were delivering
354,770 light commercial vehicles worldwide
and it represented a downturn of 20.7% on
the previous year of 2008 when they were
delivering 447,244 commercial vehicles.

9. Conclusion
The present analysis reveals that Volkswagen is on high
stage of productivity, although the company is required to
work on its weaknesses.
At last, we would like to say that Volkswagen should
maintain and improve its market share by improving its
services and providing customer satisfaction.

10. References
1. Ferdinand Porsche. [Online] . Available from:
en.wikipedia.org/wiki/Ferdinand_Porsche [Accessed 20 October 2012]
2. History of Volkswagen . [Online]. Available from:
http://lifestyle.iloveindia.com/lounge/history-of-volkswagen-8769.html
[Accessed 27 October 2012]
3.SWOT analysis method. [Online]. Available from:
www.businessballs.com/swotanalysisfreetemplate.htm [Accessed 25 October
2012]
4. Volkswagen Official. [Online]. Available from: www.volkswagen.co.uk
[Accessed 25 October]
5.Volkswagen Statistics. [Online]. Available from: http://www.autointell-
news.com/european_companies/volkswagen/vw_marke/volkswagen-group.htm
[Accessed 25 October]

11. Questions
time