SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day

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Roman Sterly pitching SportCentral startup in 5 minutes before Czech Tech Pitch Day that will be held in Boston/Cambridge and Silicon Valley in May 2013.

Business Technologie

Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

Czech Republic
USA
Europe
7.000 venues
200.000 venues
400.000 venues
Facilities are underutilized by 20-50%
Our customer - Sport Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM

SOLUTION
Destination website helping recreational
sportspeople and teams to solve their problems
Social, Local,
Mobile
Gamified
High traffic

Directory listing (free) Season/lesson tickets Contacts
Lead generation Memberships Analytics
Daily deals, other discounts Reservations Customer requests
Events (e.g. local
tournament)
Gift certificates Sales force automation
Newsletters
SportCentral offers tools for sports venues that are
easily integrated into their website & the destination
site, mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM

2.5 hours / w 150M sportspeople
$150-200 bn / y U.S. Amateur sports market
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sport venues on Google
U.S. MARKET SIZE

Subscription
s
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL

Raised $50k
70k visitors 6100 venues
ACCOMPLISHMENTS TO DATE
Won Startup
Funding EuroTour
Prague 2013
Organized nation-
wide campaign/contest
“Sport of the Year”
Organizer:
US Market Access Center

1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY

Developers
(est. salary $40,000/y)
Marketing, sales
(est. salary $27,000/y)
Management/support staff
Key hires as soon
as we get funded
OUR TEAM

FINANCIAL PROJECTIONS
Break-even
in 15 months
CAC $820
LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission

EXIT
Sale IPO
Google / Google+
Salesforce.com (enter new industry)
Nike / Nike+

WHAT WE NEED
$1,1M
for 12–18 months
$460k development
$490k sales/marketing
$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers

Roman Sterly
Founder / CEO
www.sportcentral.cz
roman.sterly@sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation

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SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day

1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation

2. Czech Republic USA Europe 7.000 venues 200.000 venues 400.000 venues Facilities are underutilized by 20-50% Our customer - Sport Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM

3. SOLUTION Destination website helping recreational sportspeople and teams to solve their problems Social, Local, Mobile Gamified High traffic

4. Directory listing (free) Season/lesson tickets Contacts Lead generation Memberships Analytics Daily deals, other discounts Reservations Customer requests Events (e.g. local tournament) Gift certificates Sales force automation Newsletters SportCentral offers tools for sports venues that are easily integrated into their website & the destination site, mobile app, widgets SOLUTION Customer Acqusition Online Sales CRM

6. 2.5 hours / w 150M sportspeople $150-200 bn / y U.S. Amateur sports market $12 bn / y $3 bn / y 240M / m U.S. CRM market U.S. Daily deals market U.S. Searches for sport venues on Google U.S. MARKET SIZE

7. Subscription s Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL

8. Now (CZ) Biggest database 6100 sport venues Great SEO Brand recognition Future Platform Complexity Customized COMPETITIVE ADVANTAGE Lower costs in CZ

9. Raised $50k 70k visitors 6100 venues ACCOMPLISHMENTS TO DATE Won Startup Funding EuroTour Prague 2013 Organized nation- wide campaign/contest “Sport of the Year” Organizer: US Market Access Center

10. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY

11. Developers (est. salary $40,000/y) Marketing, sales (est. salary $27,000/y) Management/support staff Key hires as soon as we get funded OUR TEAM

12. FINANCIAL PROJECTIONS Break-even in 15 months CAC $820 LTV $14600 $MRR month $MRR 600 customers $80/month subscription 15% commission

13. EXIT Sale IPO Google / Google+ Salesforce.com (enter new industry) Nike / Nike+

14. WHAT WE NEED $1,1M for 12–18 months $460k development $490k sales/marketing $170k overheads, etc. Advice / Mentorship October 2013 / 100 customers

15. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation

SportCentral / Roman Sterly - Entry Pitch Presentation for Czech Tech Pitch Day

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