1. The Dark Knight
Marketing case study

2. The Dark Knight
• Warner Bros
• $185 million budget
• Made due to the success of last (well known
comic book
• Technological convergence
• Grossed over $1billion
• Created Synergy
• Viral marketing

3. The Dark Knight
• Created two rollercoasters to promote the film
($7.5 million)
• JarnoTrulli promoted it on the side of his F1 car
• Silverstone – batmobile drove round
• Promoted as a more serious batman
• WHY SO SERIOUS
• www.whysoserious.com
• Viral marketing

4. The campaign
• Teaser trailer
• Trailer