The document discusses key topics related to Software as a Service (SaaS) and cloud computing monetization. It notes that the SaaS market in India is currently estimated at $50 million and is dominated by collaborative applications and CRM workloads. It also discusses opportunities and challenges for SaaS adoption in India, including a large base of price-sensitive SMBs, limited IT spending, and the need for effective sales and marketing strategies to increase awareness.
8. SaaS Offering Face book to twitter Capex can be transferred to Opex Web-based applications across a wide variety of handsets Public Consumer Enterprise mobile cloud applications Enterprise Customer
9. Total Market for Cloud-based Applications. Consumer and Enterprise Applications 2009-2014 Cloud-based Mobile Market to Grow 88% Source- Juniper research
10. The domestic market for SaaS is estimated to be about USD 50 million and is currently dominated by Collaborative Applications and CRM workloads Workload-wise Distribution of SaaS Market in India, 2009 *Note: Market size does not include the SaaS Email Market Source: MAIT, TRAI, Zinnov Analysis Note: Confidence Level for Market Size is 85 – 90 percent, * Collab. Applications – Collaborative Applications include web conferencing, productivity suites etc.. The statistics say - The Asian market will grow at a faster CAGR, using faster Internet growth supply a faster growing economy, of more people and soon to be bigger economy than both the US and the EU. Workload Total Market in 2009 Collab. Applications* USD 18.9 Mn CRM USD USD 6.2 Mn ERM USD USD 4.8 Mn Security USD 1.6 Mn Others USD USD 7 – 14 Mn APAC Americas EU Population 3712.5m 891m 809.6m Internet Penetration 11.30% 38.40% 39.80% Internet Growth 265.70% 171% 206.20% GDP 18,077bn 18,500bn 13,111bn GDP Growth 2007 ~8% ~2.5% ~1.5% SaaS CAGR 2008 ~35% ~70% ~80%
16. Consumer SaaS adoption in India With lower total cost of ownership (TCO), companies can access solutions such as ERM, CRM thus providing them competitive advantage . With the cost of the high-end mobile phones/ smart Phones decreasing Y-O-Y, there is a high probability that this mobile revolution would facilitate increased Adoption in India With rapidly evolving reseller networks such as Jamcracker etc, SaaS as a trend in India is picking up at a fast pace Session/time based pricing and innovation IT support through remote e access has further incentivize the companies to adopt for SaaS solution
17. Few VAS Example China Mobile Rural Information Service Provides weather forecasts and crop pricing information to farmers. Over 40 million mobile subscribers are using this service. Safaricom - Kenya M-Pesa The service allows users to complete basic banking transactions on their mobile phones without the need for a bank account. Users register with an agent for an technology for the service is provided by Microsoft. Account that enables them to exchange cash for “e-money. Turkcell, Avea Mobile Signature Provides users with a “qualified electronic certificate” which they can use as their secure identification while carrying out transactions in an electronic environment. The mobile signature allows users to carry financial transactions and use online banking services from banks on their mobile phones. China Mobile Fetion Mobile IM service with over 100 million registered users that can access the service via SMS, IVR and GPRS. MTN - South Africa Please Call Me MTN currently offers 1 million “Please Call Me” messages a day to Project M (Masiluleke). The receiver of the SMS gets a short message with the phone number of the sender, indicating that the sender of the SMS wants them to call back. The remaining characters in the SMS is used to promote HIV/AIDS awareness. Globacom -Nigeria Glo Caller Tune Ring back tone service which allows users to download up to five different tunes and assign them to their different contacts/callers, or setup different tunes for different times of the day. Corporate users can have personalized caller tunes so that their callers can listen to different messages, or corporate jingles. GrameenPhone - Bangladesh CellBazaar Offers a virtual mobile marketplace for users and enables them to trade a variety of goods. Mxit - South Africa Mxit Most widely used mobile social networking service in South Africa. The service platform has been extended into a range of new areas beyond simple mobile chat and IM features and a number of organizations are using the platform to deliver different services, including math's education, through a program backed by Nokia South Africa.
22. Business Areas Possible movement for SaaS Customer relation management (CRM) and Human Relation Management have been Pioneering areas where SaaS has been established itself as a option of choice. However ,many areas are being explored for possible movement for SaaS
23. Wireless Data VPN access on Mobile A Mobile VPN extends the VPN concept to mobile workers who instead of laptops now carry pocket-sized devices. These devices combine a cellular phone with a small computer that can work with common office applications such as e-mail, word processing, and presentations. Mobile workers establish an IPSec VPN tunnel from their handheld device (smart phone or PDA) to an IPSec gateway over the Internet using wireless connection such as Global System for Mobile Communications (GSM), General Packet Radio Service (GPRS), or wireless LAN (WLAN). This wireless VPN tunnel allows mobile users to access their enterprise intranet along with applications such as e-mail securely .
HTML5 supported Browser : The new HTML5 revision to the core markup language of the Worldwide Web, which is partially available to the public, offers improved data caching and reduces load demands, which will make cloud-based mobile connectivity a means of improving access in locales with poor coverage. Superior processing power: As individual smartphone apps become larger and more plentiful, the superior processing power of the cloud will allow apps to be downloaded as thin clients, with most processing performed on the cloud rather than the headset. Cloud-enabled enterprise mobility: The cloud enables collaborative apps to be available 24/7, at any location.
1. Consumer based cloud applications on the mobile - offers Web-based applications across a wide variety of handsets. Facebook to twitter. 2. Enterprise mobile cloud applications - offers greater potential for collaborative applications along with the opportunity to reduce capex costs. Indeed capex can then be transferred to opex, allowing enterprises to focus on app development rather than on data hosting and storage.
POC alignment: The SaaS vendor's functional roadmap needs to be understood and validated against the long-term business blueprint of the process under consideration. This has to be understood and agreed to contractually between parties to ensure clear future-proofing Ability to customize: The alignment addressed through long-term thinking may not always yield desired results due to unexpected business requirements. Ensuring ownership of offsite data, segregation of data amongst tenants, and ensuring that data is not tampered with in multi-tenant environments. All these need to be performed within the audit procedures followed by the enterprise SLA management: The CIO must ascertain that minimum service-level agreements (SLAs) on tenant-specific customization to ensure that ad hoc business requirements can be addressed
Reduced Cost Cloud technology is paid incrementally, saving organizations money. Increased Storage Organizations can store more data than on private computer systems. Highly Automated No longer do IT personnel need to worry about keeping software up to date. Flexibility Cloud computing offers much more flexibility than past computing methods. More Mobility Employees can access information wherever they are, rather than having to remain at their desks. Allows IT to Shift Focus No longer having to worry about constant server updates and other computing issues, government organizations will be free to concentrate on innovation.