3. Who Is Arasan Chip Systems?
Founded in 1995
• Headquarters in San Jose, California
• 135 Employees Worldwide
Profitable IP Solutions Company delivering highly integrated
solutions
• Technology and Solutions Leader – Domain Expertise
• Leveraging core competency in standards based compliant IP – Internally developed IP
solutions
• Focused on mobile and portable multimedia standards, connectivity & bus interfaces and
storage memory controllers
Delivering on a promise to deliver a “Total IP Solution”
• Standards Based IP, Verification IP, Hardware Development Kits, Hardware Validation
Platforms, Drivers/Stacks and ICs
• Professional Design Services with focus on customization and IP integration into system-
level applications
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4. Our Vision:
“Total IP Solution”
To provide a completely flexible standards based IP solution
in the portable multimedia & connectivity market that is
easily customizable and Integratable to our customers SoC
system.
We want to provide our customers with …
… the fastest path from IP to SoC (Time to Market)
… seamless integration (Optimal System Solution)
… enjoyable design experience (Professional Support)
We are here to help our customers from concept to silicon
offering all the tools, support, knowledge and service to
achieve their goal.
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5. Why IP? . . . Why Not IP?
It doesn’t do what I want or doesn’t work…
It’s not what I expected…
Arasan provides end-to-end solutions with IP, VIP and Hardware
verification/development kits. We design standards based
compliant IP.
It’s going to be slow because of a wrapper/gasket…
It’s going to be big because of a wrapper/gasket…
It’s not going to integrate directly to my sub-system. I need AXI or AHB or
APB or etc…
No wrappers/gaskets – optimal size, performance & direct connect.
Arasan can customize your interface - “The Bus Stops Here”
It’s more work using third party IP than designing it ourselves…
Arasan has domain expertise and is the technology leader. We
provide on site support and services to get you to your SoC.
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6. “Total IP Solution”: It starts with IP…
…but
includes
IC,
IP: much
SoC,
Intellectual more!
FPGA
Property
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7. An End-to-End Solution
It All Starts with the IP…
From IP to SoC…
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8. Customer Support:
IP: Intellectual Property VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
Standardized
Hardware:
Firmware, Drivers,
HDK, HVP, Chips
Stack
• Designed to meet Industry Specifications
Hardware Verified
• Proven IP - FPGA or Silicon Proven
Optimized
• Smallest Area
• Highest Performance
Customized
• Native Interface – no gaskets or wrappers
• Ability to make custom changes
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9. Customer Support:
IP Portfolio VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
MIPI: Mobile Industry Hardware:
HDK, HVP, Chips
Software:
Firmware, Drivers,
Processor Interface Stack
• DSI
• CSI2
• SLIMbus Memory Controllers
• UniPro • SD
• SDIO USB: Universal
• HSI Serial Bus
• MMC
• D-PHY: digital USB 3.0 Host
• CF •
• D-PHY: mixed signal • xD • USB 3.0 Device
• SMIA (not MIPI) • Memory Stick • USB 3.0 Hub
• Memory Stick Pro • USB 2.0 Host
• CE-ATA • USB 2.0 Device
• NAND Flash • USB 2.0 Hub
• Multi-Card Reader • USB 2.0 OTG
• USB 1.1 Host
• USB 1.1 Device
• USB 1.1 Hub
* IP can be customized – native local
bus, additional features / functions
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11. Customer Support:
VIP: Verification IP VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
Hardware:
Firmware, Drivers,
Verification Environment HDK, HVP, Chips
Stack
• Bus Functional Models (BFM)
• Monitor
Standards Packages
• Checker • SD/SDIO Host/Device
• MMC / eMMC
Compliance Test Suite • CE-ATA
• Compliance Checklist • USB
• PCI / PCIe
• Test Vectors Suite • 10/100/1000 Ethernet
• MIPI DSI Host/Device
• Golden Test Package • MIPI CSI Tx/Rx
• MIPI SLIMbus Host/Device
• MIPI UniPro
• MIPI D-PHY
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12. IP Product Deliverables
• RMM* Compliant VHDL or Verilog RTL
• Test Bench with compliance & synthesis
scripts
• Behavioral models
• FPGA evaluation boards (optional)
• User manuals
• Excellent support.
• Option of upgrading to 30 days of on-site support.
• * Reuse Methodology Manual Guidelines
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13. Customer Support:
Hardware: VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
HDK: Hardware Development Kits Hardware:
HDK, HVP, Chips
Firmware, Drivers,
Stack
• SD Memory Card
• SDIO
• PCI
• USB
• MIPI
HVP: Hardware Validation Platforms
• SD
• SDIO
• MMC
• CE-ATA
• PCI
• USB
• MIPI
ICs: Application Specific Standard Products
• SD
• SDIO
• SDIO with Memory
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14. Customer Support:
Software VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
Firmware / Drivers / Stacks Hardware:
HDK, HVP, Chips
Firmware, Drivers,
Stack
• SDIO
• SLIMbus
• USB
• Ethernet
OS
• Linux
• Windows Mobile / CE
• Palm
• Symbian
• ThreadX
Platforms
* Custom Development Available via Professional Services
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15. Customer Support:
Professional Services VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
Customer Support Hardware:
HDK, HVP, Chips
Firmware, Drivers,
Stack
• Email, Phone, every time, every place
• On-site, fly-ahead
Consulting
• Architecture
• Integration
Design Services
• IP Customization
• IP Development
• Board Design and Development
• Verification
Software Development
• Firmware
• Drivers
• API
Domain Expertise
• Design: Verilog RTL, Design Verification, FPGA Prototyping, ASIC Synthesis
• Technologies: Memory, Processor I/F, Bus Bridging, Connectivity, SoC
• Applications: UWB, WiFi, WiMAX, Ethernet, Communications, Mobile Multi-media
Engineering Service/Placement
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16. Enhanced Design Experience
It’s all about the Support . . . From IP to SoC!
Arasan’s Design Flow
SUPPORT
Archit Interfac Integrat
IP SoC
ect e ion
Typical Design Flow
Suppor Interfac Integrati
IP SoC
t e on
IP SUPPORT On Your Own
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19. Memberships & Associations
Contributing Member
• MIPI
Executive Member:
• SD Association
• MMC Association
Working Group Member
• SDIO-WLAN workgroup
• SDIO Compliance Workgroup
• SDIO Host Workgroup
Association Member
• CE-ATA
• ONFI
• USB-IF
• PCI-SIG
• OCP
• JEDEC
• UNH-IOL
…first to know, first to design, and first to market!
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20. Customer Support:
Eco-System Partners VIP:
Verification IP
IP:
Design Services,
Consulting
Intellectual
Property
Software:
Developing Partnerships Hardware:
Hardware:
HDK, HVP, Chips
HDK, HVP, Chips
Firmware, Drivers,
Stack
• Mutual Value
• Shared Goals
• Common Direction
IP Eco-System
• UNH-IOL Interoperability
• 3rd Party Platforms and Tools
• Symbian
• Foundry Partners
• Memory Partners
• EDA
• Testing/Standards
• Silicon Solution Providers
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21. Arasan Advantage: “Total IP Solution”
Commitment & Dedication to Our Customers
• List of Blue Chip Customers
• Support from IP to SoC
Domain Expertise
• Mobile Multimedia Standards
• Connectivity & Bus Standards
• Storage Memory Controllers
Complete Solutions
• IP cores
• Verification IP
• Software Stacks/Drivers
• Hardware Development Kits
• Hardware Validation Platforms
• Industry Best Support Structure
• World Class Professional Services
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22. The “Total IP Solution”:
Arasan Puts the Pieces Together
It starts
with… Professional
VIP: Services:
Verification IP Support, Consulting,
IC,
IP:
Design
SoC,
Intellectual
FPGA
Property
Software:
Hardware: …but takes
Firmware, Drivers,
HDK, HVP, Chips much more
Stack
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