Presentation as given at the dutch Oracle Social CRM event on May 9th on IBMs view on social media and social media

1. SOCIAL BUSINESS @ IBM
Ronald Velten - IBM Benelux
Marketing, Communications & Citizenship Director

2. 30 MINUTE PRESENTATION
ON SOCIAL MEDIA

3. Ronald Velten - IBM Benelux @ronaldvelten
Marketing, Communications & Citizenship Director
Linkedin.com/in/ronaldvelten

4. WELCOME TO THE DECADE OF SMART

5. INSTRUMENTED .....

6. ...... INTERCONNECTED ……

7. …… INTELLIGENT..…
15 petabytes 1 petaflop 1 square kilometer
Every day, 15 petabytes Scientists are working to New analytics enable high-resolution
of new information are being prevent influenza pandemics by weather forecasts for areas as fine as
generated. This is 8x more modeling the viruses with a 1 to 2 square kilometers.
than the information in all supercomputer that can operate
U.S. libraries. at one petaflop, or one
quadrillion operations per
second.

8. ….. REALLY INTELLIGENT …..
8

10. ….. IMAGINE …..

16. 2001

17. 2011

18. A list of things that weren’t around on 9/11
Facebook (2004) X-box (2001) Skype (2003)
Twitter (2006) LinkedIN (2003) Delicious (2003)
Tumblr (2007) Wii (2006) Bit.ly (2009)
iPhone (2007) Hyves (2004) Instagram
Netbook (2007) Gmail (2004) Pinterest
iPad (2010) Wikipedia (2001) Spotify
Android Phones (2007) FlickR (2004) ……
LotusLive (2009) Foursquare (2009) …….
…….
Flipcam (2006) Spotify (2006)

21. “We don’t have a choice on
whether we DO social media,
the question is
how well we DO it.”
- Erik Qualman

22. “It is not just about doing
social media for doing it,
but how you use these emerging
technologies for social business”
- Ronald Velten 

23. Social business focusses
SOCIAL on business outcomes,
business models and
BUSINESS management related to
use of social media
a definition technologies

24. In short: a “Social Business” uses the networks
of people, inside and outside, to create value
Social Engaged
Businesses are: Transparent
Nimble

25. 1
What Customers Want
What drives customers to
interact with businesses
via social media?
2
Social Media Maturity
What is the current state
of businesses’ social
media initiatives and
Social CRM?
3
The Big Fears: Risk and ROI
Mitigating risk and
determining an ROI - what are
businesses doing about these
top social media concerns?
25

34. IT IS ALL ABOUT ENGAGEMENT

35. Listen
RETURN ON Learn
ENGAGEMENT
Contribute
Share
35

36. B2B AND B2C BECOMES P2P
Externally and internally

38. Social Business Platform

39. WHERE TO START

41. WHAT IS IBM DOING

42. IBM ENABLES SOCIAL BUSINESS

44. Document
Social Analytics Libraries
Activity Streams
Social
Mail Business
Profiles Applications
Embedded
Communities Experience
Social Business
Presence
Platform Awareness
IBM Connections “next”
Blogs &
Wikis
Web
Meetings
Files
Instant
Micro-blogging Messaging
Forums Audio Video
Social Projects IBM Sametime 8.5.2

45. IBM SmartCloud for Social Business
• Delivering a
portfolio of Social
Business Solutions
in the cloud
ibmcloud.com/social

48. IBM IS A SOCIAL BUSINESS

49. Expert IBM’s social business strategy
Relationship
Management
is to catalog IBMers’ expertise,
Social Aggregator manage access to them and Expert Locator
optimize their interactions with
our constituents. By fully
enabling the digital IBMer, we
Social Business can systematically manage
@ IBM
the way these social Social Business
Manager
interactions connect with all Social Intelligence
relevant parts of IBM, including
the Demand System – and
perform all of these tasks at
massive scale.

50. 25.000 378.000 198.000
IBMers actively on IBMers utilizing IBMers present at
Twitter LinkedIN, including Facebook
Alumni

51. 200+ 100.000 1.000.000
IBM channels IBMers collaborating Tweets upon the launch
On YouTube With 200.000 of our CMO study
nonIBMers via
DevelopersWorks

52. 17.000 1.000.000 400.000
Individual blogs Active page views IBMers profiled at
maintained regularly a DAY of Wikis IBM connections

53. 15.000.000 400.000 20.000.000
Downloads of Regular Sametime Minutes of LotusLive
employee generated instant messaging users, meetings, internally
video- and podcasts resulting in 40-50 million and externally each
messages per day month

54. IT IS ALL ABOUT ENGAGEMENT

56. 1. Social is now, think business rather than media
2. Leverage internally and externally
3. IT and LOB’s should work together to ensure success
4. Recruit early adopters
5. Don’t forget about compliance/governance
6. Be prepared to be agile and adapt
7. IBM is there to help you