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Ronan Beirne
AQ132395
33435
AS Media Studies
OCR G321: Foundation Portfolio
QUESTION 1. Who would be the
audience for your media product?
Age range
Influenced by
My magazine is
aimed at

Twitter,
Facebook,
Instagram,
Kerrang.

Music taste
b.m.t.h, aski
ng
Alexandria, f
all out boy,
Rhcp.

Who spend money on/
shop at
Cd’s, magazines, tech, music
al instruments.
H&m, pulp, apple store, black
sheep store.

Teens/ young adults,
Rock music
lovers/enthusiasts
I feel that my magazine is/ would be
similar to kerrang magazine and share a
similar audience, however my magazine
wouldn’t be as mainstream and share a
closer audience group I also think that
there are not enough rock magazines
out there and mine would be a different
approach aimed at teens, this would be
my selling point
My main audience is the teen demographic
And young adults interested in my sub genre
of rock (punk/heavy rock in particular).this
will be combined with gig reviews and
fashion (drop dead clothing (ETC)..).the
features and stories etc. will all be pioneered
towards my chosen demographic, the reason
I have picked this demographic is because
they are the most likely audience that my
magazine would attract.
Q2. How does your star represent
particular social groups?
Oli Sykes mainstream representation

Direct Eye contact
Looks calm-more
appealing to audience/
looks normal

Positive facial
expression

Clothing makes him look
youthful

Tattoo's show a
reverse side of
his personality

Trying to appear as a role
model
Oli Sykes niche representation

Eye contact with
audience
Looks more suitable to his
audience
Tattoos showing show his
alternative side

Not smiling- less
welcoming
Less clothing
I would sell my publication as a sister
publication to either kerrang magazine, my
magazine will be published weekly along
with kerrang and will show the up and
coming bands that kerrang doesn’t cover.
This will effect the price as an issue of
kerrang costs £2.70 so as it is a subsidiary
the price of kerrang would increase to
£4.00 (a £1.30 increase).
My magazine front cover conveys some of the techniques and
conventions used in published magazines as seen below, I have also
picked out some of the covers that have similar styles/ colour schemes to
my own. (Nme,Kerrang,Q).the reason I picked these magazines is mainly
because they follow the same sub-genre as me and have a contrast of
material . This issue of kerrang was a good choice to use as the layout is
similar to my own, the masthead at the top spreads across the whole
page like my own , also it has a banner spanning the bottom of the page
with a competition. Nme-magazine is the closest design to my own as
they are both in the genre of music and the sub-genre of indie rock, also
this cover follows the same colour scheme and layout as my own. The Q
magazine front cover relates to my own cover as both are music
magazines, in the sub-genre of rock and both star a musician (e.g.) (Dave
Grohl) .
The colour scheme of Q magazine is similar to my own-(red, black,
white).all of these magazines also use techniques to draw the reader in
such as (“revealed!, the secrets behind 2013’s most wanted album”)
(kerrang).

205wds.
My contents page also uses some of the
conventions found in a music magazine
front cover, my contents are listed down the
left hand side the same as Nme & Q
magazine with the magazine name and
contents written in bold to tell the reader
that they are on the right page and also for
ease of access, (Q magazine and kerrang
both use this whereas Nme uses the title
(BAND INDEX).my contents page has a
picture in the right hand side top corner of
the page of the main story to highlight the
sort of (importance of the story)Q magazine
also does this.
My contents page follows the colour
scheme of my front cover
(black, red, white)with the headings for
each section clearly shown in white
banners over the black background with
red writing to stand out kerrang uses the
same kind of method, using their house
style to make the titles stand out.
My dps is unfinished but when finished it will have two columns similar to
Q magazine and have quotes pulled out to make the reader feel intrigued
and want to read on it will also stick to my colour scheme with little sparks
of blues and greens coming through, it will include colour pictures like the
magazine but also album artwork and a few grey scale pictures
Question 5
How did you attract/address your
audience?
How did you ATTRACT your audience?
Bold masthead

Clear colour
scheme:red,white,b
lack, consistent
fonts to create
brand id
Stars facial
expression/indirect address

Stars eyes in top 1/3

price

Different size text
to show audience
which features
are most
important

Unique Selling Points
are clearly defined
button with prize
How did you ADDRESS your audience?
I chose to address the rock audience, using bands that are familiar and characterised
by that style such as Green Day and blink 182’ I used pull quotes and special
features to draw the reader in.
This is also show in the way I have structured the magazine as the fonts I have used
red,black,white show a dark magazine – rock, my pictures also support this, my
main cover photo is of a 16 year old male rock musician.
I have also added pictures of social networks that would perhaps be accessed by my
particular audience such as: twitter, Facebook, instagram.
My magazine is either similar to kerrang or nme due to the music style, genre, the
bands used and the way the cover stars dress/ pose.
masthead
Indirect mode of
address, not posed
action shot
Main feature

Colour
scheme
Selling point

features

anchoring

price
barcode
Ronan beirne  mock exam question
Ronan beirne  mock exam question
Ronan beirne  mock exam question

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Ronan beirne mock exam question

  • 1. Ronan Beirne AQ132395 33435 AS Media Studies OCR G321: Foundation Portfolio
  • 2. QUESTION 1. Who would be the audience for your media product? Age range Influenced by My magazine is aimed at Twitter, Facebook, Instagram, Kerrang. Music taste b.m.t.h, aski ng Alexandria, f all out boy, Rhcp. Who spend money on/ shop at Cd’s, magazines, tech, music al instruments. H&m, pulp, apple store, black sheep store. Teens/ young adults, Rock music lovers/enthusiasts
  • 3. I feel that my magazine is/ would be similar to kerrang magazine and share a similar audience, however my magazine wouldn’t be as mainstream and share a closer audience group I also think that there are not enough rock magazines out there and mine would be a different approach aimed at teens, this would be my selling point
  • 4. My main audience is the teen demographic And young adults interested in my sub genre of rock (punk/heavy rock in particular).this will be combined with gig reviews and fashion (drop dead clothing (ETC)..).the features and stories etc. will all be pioneered towards my chosen demographic, the reason I have picked this demographic is because they are the most likely audience that my magazine would attract.
  • 5.
  • 6.
  • 7.
  • 8. Q2. How does your star represent particular social groups?
  • 9. Oli Sykes mainstream representation Direct Eye contact Looks calm-more appealing to audience/ looks normal Positive facial expression Clothing makes him look youthful Tattoo's show a reverse side of his personality Trying to appear as a role model
  • 10. Oli Sykes niche representation Eye contact with audience Looks more suitable to his audience Tattoos showing show his alternative side Not smiling- less welcoming Less clothing
  • 11.
  • 12.
  • 13. I would sell my publication as a sister publication to either kerrang magazine, my magazine will be published weekly along with kerrang and will show the up and coming bands that kerrang doesn’t cover. This will effect the price as an issue of kerrang costs £2.70 so as it is a subsidiary the price of kerrang would increase to £4.00 (a £1.30 increase).
  • 14.
  • 15.
  • 16. My magazine front cover conveys some of the techniques and conventions used in published magazines as seen below, I have also picked out some of the covers that have similar styles/ colour schemes to my own. (Nme,Kerrang,Q).the reason I picked these magazines is mainly because they follow the same sub-genre as me and have a contrast of material . This issue of kerrang was a good choice to use as the layout is similar to my own, the masthead at the top spreads across the whole page like my own , also it has a banner spanning the bottom of the page with a competition. Nme-magazine is the closest design to my own as they are both in the genre of music and the sub-genre of indie rock, also this cover follows the same colour scheme and layout as my own. The Q magazine front cover relates to my own cover as both are music magazines, in the sub-genre of rock and both star a musician (e.g.) (Dave Grohl) . The colour scheme of Q magazine is similar to my own-(red, black, white).all of these magazines also use techniques to draw the reader in such as (“revealed!, the secrets behind 2013’s most wanted album”) (kerrang). 205wds.
  • 17. My contents page also uses some of the conventions found in a music magazine front cover, my contents are listed down the left hand side the same as Nme & Q magazine with the magazine name and contents written in bold to tell the reader that they are on the right page and also for ease of access, (Q magazine and kerrang both use this whereas Nme uses the title (BAND INDEX).my contents page has a picture in the right hand side top corner of the page of the main story to highlight the sort of (importance of the story)Q magazine also does this. My contents page follows the colour scheme of my front cover (black, red, white)with the headings for each section clearly shown in white banners over the black background with red writing to stand out kerrang uses the same kind of method, using their house style to make the titles stand out.
  • 18. My dps is unfinished but when finished it will have two columns similar to Q magazine and have quotes pulled out to make the reader feel intrigued and want to read on it will also stick to my colour scheme with little sparks of blues and greens coming through, it will include colour pictures like the magazine but also album artwork and a few grey scale pictures
  • 19. Question 5 How did you attract/address your audience?
  • 20. How did you ATTRACT your audience? Bold masthead Clear colour scheme:red,white,b lack, consistent fonts to create brand id Stars facial expression/indirect address Stars eyes in top 1/3 price Different size text to show audience which features are most important Unique Selling Points are clearly defined button with prize
  • 21. How did you ADDRESS your audience?
  • 22.
  • 23.
  • 24. I chose to address the rock audience, using bands that are familiar and characterised by that style such as Green Day and blink 182’ I used pull quotes and special features to draw the reader in. This is also show in the way I have structured the magazine as the fonts I have used red,black,white show a dark magazine – rock, my pictures also support this, my main cover photo is of a 16 year old male rock musician. I have also added pictures of social networks that would perhaps be accessed by my particular audience such as: twitter, Facebook, instagram. My magazine is either similar to kerrang or nme due to the music style, genre, the bands used and the way the cover stars dress/ pose.
  • 25. masthead Indirect mode of address, not posed action shot Main feature Colour scheme Selling point features anchoring price barcode