Locle location-based mobile social applications

1. location-based mobile software for social applications

2. What is Locle? Innovative “friend finder” application Exploits mobile’s unique feature Location And social network data Facebook and twitter To deliver killer apps Social Compass, Social Discovery, Serendipity Venue Loyalty Programmes, Gaming

3. Accolades Winner 2008 Eircom Web Innovation Award Red Herring Europe Top 200 Startups 2009 Winner 2009 Dublin Docklands Innovation Park Best Investment Proposal Award The Next Web 2008 Top 25 Startups

4. Company Factoids Founded February 2008 Team of 5 + outsourced development Pre-Revenue Founder financed Currently 25,000 beta users (1,000 Irish) Distribution agreement with Europe’s largest social network – Netlog Exclusive access to 60 million “friends” Enterprise Ireland “high potential startup” BES certified investment

5. The Opportunity Social network users are going mobile Mobile phones are billing devices Location + Social = natural match $ from social discovery paid messaging, notifications, games and gifting dating, live music, sport, travel, professional $ from place discovery location-based advertising and coupons local search directories

6. Market Size 4 billion mobile phones 1 billion social network and online dating users 500 million mobile Internet users 70 million mobile facebook users 175 million in countries with “pay by mobile” Potential 1 billion “location sharers” in 10 years Medium Term Goal: 10 million users 10% of mobile facebook audience Comparables eBuddy, Nimbuzz, Mig33 Grew to 20 million users in 2 years

7. Product Information Software for 10 mobile platforms position 70% of phones globally no need for GPS no operator payments Integrated with:

8. Locle on Mobile map people and places post messages twitter and facebook phonebook virality privacy control micropayments mobile advertising Serendipity alerts

9. Routes to Market Virally through Open Social Networks Exclusively on Partner Social Networks Online Dating Networks App Stores

10. Exclusive 60 million Netlog users Mobile website iPhone WebApp OpenSocial app OpenSocial Profile Widget Netlog Friend Finder built with Locle Platform

11. Netlog Opportunity 60 million users in 25 languages 10 million in English Convert 2% in year 1 = 200,000 users Charge €0.50 per month or €6 per year €4 net (30% to Netlog) €800k annual revenue potential

12. Competition The 800 pound gorilla Google Latitude VC funded Loopt BrightKite FourSquare Gowalla Locle is different Focus on integration with established communities Revenue model beyond advertising Support for 70% of phones (Google Latitude: 20%)

13. SWOT

14. Come on board Ronan Higgins, Managing Director Pieter Oonk, Commercial Director +353 (1) 657 2588 Try it www.locle.com (desktop) m.locle.com (mobile web) get.locle.com (mobile app) “Locle Mini” on the iPhone App Store