Make Search Engine Optimization A Part of Your Growth Strategy!

1. December 20th, 2012 Published by: rongage
Make Search Engine
Optimization A Part of
Your Growth Strategy!
to, must find your website content relevant to their search or
Make Search Engine your ads promise.
Optimization A Part of Your Another important way to be found on a Google search is to
Growth Strategy! | Ron Gage's add new content regularly, daily if possible. The search engines
look for and reward new content as long as it is valuable and
Empower Network Blog relates to the rest of your site.
December 20th, 2012 One of the best ways to accomplish this is by using a Blog. Blogs
American Express OPEN video http://openforum.com are designed to be easily updated and are a great way to inform
Most businesses want to gain leads and drive more traffic to your customer or clients of company news, sales, events or to
their website. To accomplish this it is incredibly important to communicate useful information relating to your business or
make Search Engine Optimization (SEO) a part of your growth industry.
strategy. As well as part of your budget, not doing so will give Not only is this a good way to increase search engine
your competition an advantage that might be difficult, costly rankings but creates value and good will toward you from
or impossible to overcome. your customers. Therefore encouraging your prospects and
customers to be loyal. Loyal customers tend to be more likely
Search Engine Optimization is to refer others, which in turn increases sales today and in the
critical to your growth future.
This is because in order for your website to have any sort of
online impact you have to rank high on the Search Engines. Search Engine Optimization and
Such as Google, Bing and Yahoo! With Google being the largest Social Media
player by far. The first thing is to be sure that Google can find Recently the search engines incorporated Social Media
your site and that you have great content. updates into their algorithms. These can include Facebook,
Twitter and other social media updates and post. Facebook
One Key to Successful Search updates and Tweets may even show up in the search results if
Engine Optimization they appear newsworthy.
You have to have unique, relevant, authoritative content that This was done because today this is the way a large portion of
says who you are and what you sell. This content must be the population communicates. Therefore it is a major indicator
written in a compelling manner that promotes your customer of what is relevant as it relates to search results.
to Take Action. The content must match up with the customers
Of course this means that engaging in these types of mediums
expectations. Meaning if you are found by a prospective
is also critical to attaining high search engine rankings. Search
customer, the search they preformed or the ad they responded
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2. December 20th, 2012 Published by: rongage
Engine Optimization companies are aware of and most are
including packages that include Social Media management.
Links from other websites and
Search Engine Optimization
A large factor in Google search rankings comes from links
back to your site from other sites (backlinks). Search Engines
count the number of and the quality of (authority) online links
pointing back to your site, specifically to the pages on your site.
(pages are ranked). These and other factors are weighted to
give a searcher the results that Google feels best matches the
search given.
When producing content with links back to your site keep in
mind that the search term you use to link with, must be a term
you want to rank for. Example, if your want to be ranked for a
service or product you offer make sure to use words that relate
to the item, say “Running Shoes” not “Click Here”!
Video and Search Engine
Optimization
Search Engines love video, especially Google (they own
Youtube). Use video on your site if possible. As seen by the
popularity of Youtube, people also love video. Try using key
members of your business team to communicate via video to
your prospects and customers. Make sure you tag it correctly
and you will see that Google will reward you for including video
in your content.
Press On!
Ron Gage
Learn How to Generate 400-500 Leads Per Month Like
clockwork Using this FREE Strategy!
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