En föreläsning på The Gaming Day i Göteborg den 25 maj, 2010. Fokus var hur framtidens kommunikationslandskap påverkar spelbranchen.

1. En presentation på
The Gaming Day
Göteborg 25:e Maj 2010
Tuesday, May 25, 2010

2. Google Keyword ‘Johan Ronnestam’
Tuesday, May 25, 2010

3. Tuesday, May 25, 2010

4. Tuesday, May 25, 2010

5. Tuesday, May 25, 2010

6. Tuesday, May 25, 2010

7. 1943
Tuesday, May 25, 2010

8. 1943
Tuesday, May 25, 2010

9. 2006
Tuesday, May 25, 2010

10. 2006
Tuesday, May 25, 2010

11. 1.Kina
2.Indien
3.Facebook (+400 miljoner)
4.U.S.A
5.Indonesien
Tuesday, May 25, 2010

12. 1.Kina
2.Indien
3.Facebook (+500 miljoner)
4.U.S.A
5.Indonesien
Tuesday, May 25, 2010

13. 20%
Tuesday, May 25, 2010

14. Tuesday, May 25, 2010

15. Tuesday, May 25, 2010

16. Tuesday, May 25, 2010

17. ”Technology is shifting the
power away from the
editors, the publishers, the
establishment, the media elite.
Now, it’s the people who
are in control”
Rupert Murdoch till Wired Magazine 2006
Tuesday, May 25, 2010

18. “Jag ska jobba hårt för att
Dagens Nyheter ska hitta nya
intäkter på den digitala sidan
(men fråga mig inte om
Facebook och Twitter för där
finns jag inte med)”.
Gunilla Herlitz, Ny chefredaktör Dagens Nyheter 2009
Tuesday, May 25, 2010

19. Tuesday, May 25, 2010

20. 128 409
Invånare
Tuesday, May 25, 2010

21. 3 645 820
Svenska medlemmar
Tuesday, May 25, 2010

22. 127 760 svenskar i veckan
Tuesday, May 25, 2010

23. Tuesday, May 25, 2010

24. Tuesday, May 25, 2010

25. Tuesday, May 25, 2010

26. Plan OT
PU
SH
dsm
ix
SW na
Mark
Va
AID
t
ru
k PR
m
fe
är
AS
TV f
ke
C E
ss
Po
tr
sit
ion
at
eri
ng
eg
i
tler
Ko
ners
PULL
Ban
Tuesday, May 25, 2010

27. Konsument
Företag
Tuesday, May 25, 2010

28. Konsument
Företag
Tuesday, May 25, 2010

29. Konversation!
Tuesday, May 25, 2010

30. Tuesday, May 25, 2010

31. Tuesday, May 25, 2010

32. Tuesday, May 25, 2010

33. Tuesday, May 25, 2010

34. Tuesday, May 25, 2010
5

35. 1. Nya generationer
Tuesday, May 25, 2010

36. http://totaleclipsed.hypermart.net/
Tuesday, May 25, 2010

37. Uppkopplade överallt
Tuesday, May 25, 2010

38. Tuesday, May 25, 2010

39. Tuesday, May 25, 2010

40. Tuesday, May 25, 2010

41. Myspace
Scribble
WeRule CC
Twitter
Meebo
Spotify
Bilddagboken Maffia Wars
Flickr Farmville
Bloggy http://www.flickr.com/photos/silverishtitanium/172284603/
http://www.flickr.com/photos/mokolabs/130625688/
http://www.flickr.com/photos/mazakar/2092281650/
Wikipedia http://www.flickr.com/photos/loxleyimages/2536542728/
LastFM http://www.flickr.com/photos/idua_japan/2131172638/
http://www.flickr.com/photos/meeboo/2196840077/
http://www.flickr.com/photos/striatic/16547388/
http://www.flickr.com/photos/paperpariah/2522164374/
http://www.flickr.com/photos/jamadams/307649008
World Of Warcraft http://www.flickr.com/photos/gerlos/3119891607/
http://www.flickr.com/photos/eleda/747855971/
http://www.flickr.com/photos/simeon_barkas/1369552543/
http://www.flickr.com/photos/lonecypress/3257641183/
http://www.flickr.com/photos/laumichelle/320856665/
Wordpress
Tuesday, May 25, 2010

42. 2. Allt blir socialt
Tuesday, May 25, 2010

43. Tuesday, May 25, 2010

44. Tuesday, May 25, 2010

45. Tuesday, May 25, 2010

46. Tuesday, May 25, 2010

47. Tuesday, May 25, 2010

48. Tuesday, May 25, 2010

49. Tuesday, May 25, 2010

50. Tuesday, May 25, 2010

51. Tuesday, May 25, 2010

52. Tuesday, May 25, 2010

53. Tuesday, May 25, 2010

54. Tuesday, May 25, 2010

55. 3. Ni måste kunna
tala språket ‘länk’
Tuesday, May 25, 2010

56. Ert varumärke
Tuesday, May 25, 2010

57. Tjänster/
Produkter Ert varumärke
Tuesday, May 25, 2010

58. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Tuesday, May 25, 2010

59. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Värde
Tuesday, May 25, 2010

60. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Värde
Trafik
Tuesday, May 25, 2010

61. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Värde
Trafik
Tuesday, May 25, 2010

62. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Konvertering Värde
Trafik
Tuesday, May 25, 2010

63. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Konvertering Värde
$ Trafik
Tuesday, May 25, 2010

64. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Konvertering MÅL Värde
$ Trafik
Tuesday, May 25, 2010

65. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

66. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

67. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

68. Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

69. PAI D
Above & below
the line
reklam
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

70. PAI D
Above & below
the line
“ABL & BTL” reklam
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

71. PAI D PA ID
Above & below SEM
the line
Sökords-
“ABL & BTL” reklam marknadsföring
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

72. PAI D PA ID FREE
Above & below SEM SEO
the line
Sökords- Sökord-
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

73. PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

74. PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/ Innehåll/
Produkter Ert varumärke Upplevelse
“Socialt innehåll”
Flickr
YouTube
Delicious
Widgets
osv...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

75. www
Tuesday, May 25, 2010

76. www www
Tuesday, May 25, 2010

77. MSN Lunarstorm
Jaiku
Mac Autoblog
Betty - Bronx, USA
Katrina - Cologne, Germany
Amazon Ruy - Buenos Aires, Argentina
Baidu
- Singapore, Republic of Singapore
Jean - Paris, France
Gary - Antalya, Turkey New York MIXI
American
apparels
Sina - Acapulco, Hawaii,US
Times Chikako - Tokyo, Japan
Meihuh - Beijing, China
Wire
Robert - New York, US
Wordpress
Space Orkut
ReadWriteWeb
Yeshayahu - Tel Aviv, Israel
Espn
Liza - Rio De Janeiro, Brazil
Ronin - Geneva, Switzerland
Vicemag Ning
Basecamp
Jano - Lima, Peru
Manchester, UK
Clancy - Detroit, US
Wening - Jakarta, Indonesia
Stardoll
Shelley - Bundoran, Ire
Ruby on rails Helene - Stockholm, Sweden
PC
le docs
LastFM
Alesandrej & Leija - Moscov, Russia
Stina - Mal Pais, Costa Rica
ykjavík, Iceland
Kitty - Oslo, Norway
Picasa
JohnJohn - BoraBora, French Polynesia Greg - Manchester, UK
Twitter
ndfeed Tony - Mexico City, Mexico World of PHP
eBay
Copenhagen, Denmark
warcraft Sami - Helsinki, Finland
WII Luke, James - Toronto, Canada
YouTube
Josephine - Barcelona, Spain
Etef - Kairo, Egypt
deshare
Kelkoo
Flea - Havanna, Cuba
oman - New Delhi, India
Hintmag
iMeem Flickr
Gizmodo Flickr
Gonzo - Rome, Italy
Jessi - Dubai, United Arab Emirates
Andy - Atlanta, US
Ester - Rabat, Marocko
Latifa - Beirut, Lebanon
Wening - Jakarta, Indonesia
Tuesday, May 25, 2010

78. PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

79. PAI D PA ID FREE FREE
Above & below SEM SEO Sociala
the line
Sökords- Sökord- media
“ABL & BTL” reklam marknadsföring soptimering
Reklam
Internet
PR
Event
Point of sale
Paketering Flytta budget
DM
osv...
Tjänster/
Produkter Ert varumärke digitalt Innehåll
“Socialt innehåll”
Flickr
YouTube
Delicious
RSS
Widgets
Wikis
Forum
Comments
etc...
Konvertering MÅL Värde
$ MÄT Trafik
Tuesday, May 25, 2010

80. 4. Demokratisering av
teknologi, innehåll och
distribution
Tuesday, May 25, 2010

81. Tuesday, May 25, 2010

82. Tuesday, May 25, 2010

83. Tuesday, May 25, 2010

84. Tuesday, May 25, 2010

85. Tuesday, May 25, 2010

86. Tuesday, May 25, 2010

87. New features Log in / create account
Article Discussion Read Edit View history Search
List of open-source video games
From Wikipedia, the free encyclopedia
This is a selected list of open source video games. Open source video games are games
Main page assembled from and are themselves open source software, including public domain games with
Contents published source code. This list includes games in which the game engine is open-source but the
Featured content game content (media and levels, for example) is under a different license.
Current events
Random article First Last
Engine Content
Title Release Update Genre Additional Information
Interaction License License
About Wikipedia Historical, cross-platform RTS,
Community portal using an original engine
Recent changes 0 A.D. 2010 ? RTS GPLv2 CC-BY-SA named Pyrogenesis. Game
Contact Wikipedia source code released July 10,
Donate to Wikipedia
2009. [1]
Help
Game source code was
Toolbox released as public domain
Print/export Public along with the shareware-
Shoot 'em Public
Abuse 1995 ? domain and released media files.[2] *Only
Languages up domain
Proprietary* shareware data, excluding the
sound effects, is in the public
domain; the rest is proprietary.
Text Public Public The original text adventure
Adventure 1976
adventure domain [3] domain game by Crowther / Woods.
Based on the source code for
Aleph One 2000 2010 FPS GPL Proprietary
Marathon 2: Durandal.
Game source code was
Allegiance 2000 2009 Space Sim MSR-SSLA Proprietary released under a shared
source license in 2002. [4]
A roguelike dungeon crawl
Angband 1990 2009 RPG Other [5]
game.
Armagetron A multiplayer, 3D Tron
2001 2009 Racing GPL GPL
Advanced lightcycle racing game.
Tuesday, May 25, 2010