1. How Meyer, Unkovic &
Scott LLP Can
Harness the Power of
Social Media
Ron Kubitz
Recruiting/Training Manager
Brayman Construction
November 22, 2011
@ronbray @braymanjobs
http://www.linkedin.com/in/ronrecruiter

2. WHAT IS
(Briefly)
Social Media?

3. Social media encompasses those
technologies that facilitate interactive
information sharing, user generated
content and collaboration and are
frequently hosted on third party
platforms but must link back to your
platform.

4. Or, it’s a fancy word for the
conversations taking place
24/7 online

5. WHY
Social Media?

6. Because your clients are using it!
45 million update Facebook
profiles once a day
Google and Facebook battle
monthly for most views
YouTube is the second most
popular search engine after
Google
80% of people search for lawyers
on Google/Yahoo*
18% of lawyers found clients
directly through social media*
*greenmarketing.net

7. Most Popular Websites
• 1. Google
• 2. Facebook
• 3. YouTube
• 4. Yahoo
• 7. BlogSpot
• 9.Twitter
• 14. LinkedIn
• 18.Wordpress
*11/15/2011 mostpopularwebsites.net

8. Because law firms, in house counsel
& CEOs are using it (Recruiting)
Factors considered by legal firm/in-
house counsel in hiring lawyers:
Blogs published by lawyers: 27 percent
Rankings and directories: 25 percent
Twitter feeds from lawyers: 22 percent
Endorsements and connections on
LinkedIn: 18 percent
Source: Green marketing net

9. Because your competitors are
using it
63% of large firm lawyers personally
maintain a presence in an online
community/social network. [ABA Tech
Report 2010]
28% of lawyers using social media for
professional reasons
48% of Am Law 200 firms blog
[Lexblog State of Blogging 2010]

10. Because it is fundamentally
changing the way the world
communicates
“I simply cannot see how major changes in
the way we communicate, collaborate,
network and trade are somehow irrelevant
for lawyers and their clients. Nor, given
the sheer scale of [social networking]
systems and the levels of their usage can I
conceive that this is a passing fad.”
--Richard Susskind, The End of Lawyers?

11. How
to use Social Media?
Again very briefly…

13. Step 1: Understand Categories of
Platforms
Communication: Blogs, Twitter
CV: Avvo, Justia, LinkedIn
Community: Facebook, MHConnect
Content: JDSupra, YouTube
Crossovers: MeetUp, Facebook Fan Page, LI

14. Communication

15. Communication

16. Communication

17. CV Sites

18. CV Sites

19. LinkedIn Company Page Followers
• Reed Smith—2800
• K&L Gates—2700
• Duane Morris—1500
• Pepper Hamilton—1000
• Eckert Seamans—463
• Babst Calland—105
• Meyer Unkovic & Scott—87
• Cohen Seglias—80
• Blumling & Gusky--25

20. Community Sites

21. Community Sites

22. Content Sharing Sites-User
Generated
• JD Supra
• YouTube
• Slideshare
• .docstoc
• Flickr

23. Content Sharing

24. Content Sharing

25. Content Sharing

26. Step 2:
What are your goals?
Examples:
-SEO
-Finding clients
-Establishing reputation
-Competitive intelligence
-Recruiting/HR
-Marketing
-Damage Control

27. STEP 3: Select Tools - Professional v. Personal
Less Time More Time
Guides,
Q&A
Profess-
ional
Mixed
Use
Water
Cooler

28. STEP 3: Select Tools -Target Clients
Less Time More Time
Guides,
Q&A
Business
Mixed Use
Consumer

29. Sample Strategy-
Step 4 Engage:
Becoming a recognized
authority in your field in
90 Days*
*Caveat: This slide assumes you already have expertise in this area,
but haven't yet exploited it. If no expertise, go out and establish it
and return later.

30. Step 1: Create content (a blog or an eBook
Step 2: Upload content docstoc + JD Supra
Step 3: Announce blog or eBook to other bloggers
Step 4: Set up RSS reader to follow field
Step 5: Follow trends & talk/market on Twitter
Step 6: Identify relevant clients/candidates via Twitter & send eBook or
blog
Step 7: Conduct webinar on issues, record and upload to Slideshare or
YouTube
Step 8: Establish a presence and build community on FB or LI
Step 8: Repeat, repeat, repeat and create, create content!

31. Link with Others
• The MBA, CAWP, AGC, APC, Various
Unions, and hundreds of other
construction related associations are
using social media…….are you
following and linking (sharing) with
them?????

32. Final Step: Measure
Success
What’s your metric?
Found leads or hires?
More clients?
More website traffic?
More media interviews?
More speaking invitations?
Feeling less isolated?

33. Additional Resources
• Social Media For Lawyers by Adrian
Dayton
• ABA Tech Report
• Justia.com (legal birds)
• Lextweet.com
• Lexblog.com
• Am Law 200 Blog/SM Survey

35. Questions…Comments…Concerns
Thanks for your time!!!