The document provides the vision, mission, and market survey for a proposed bar and restaurant called GENRA. The vision is to become a world-class establishment offering variety in food, drinks, promotions and events while providing excellent customer service. The mission is to sell high quality, fresh, nutritious but affordable food and drinks while providing impeccable service. The market survey asks potential customers questions about demographics, spending habits, food and drink preferences to help determine what GENRA should offer.

2. Vision We envision to be the world class bar and restaurant by offering new variety of foods, beverages, promos and events and by providing excellent service to our customers. To established a reputable name by constantly satisfying our customers and to be not only on top of this industry but to remain consistently on top.

3. Mission To sell delicious and remarkable food and beverages. That the food and beverages we sell meets the highest standards of quality, freshness, nutritious but in affordable price. To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work. To have every customer who comes through our doors leave impressed and excited to come back again. To create and maintain a bar and restaurant that is comprehensive and exceptional in its attention to every detail of operation. To provide all who work with us a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment. To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry.