The days of free reach and organic impressions on Facebook are coming to a close. It's something we've seen happening for quite some time. But, what can brands do about it? How should they adapt?
2. WHEN WE TALKED WITH
BRANDS ABOUT SOCIAL IN
2014, ONE THING CAME UP
MORE OFTEN THAN ALL THE
OTHERS – SOMETHING MORE
IMPORTANT TO SOCIAL
ADVERTISING THAN
ANYTHING ELSE OUT THERE…
13. THAT DOESN‟T MEAN CONTENT
ISN‟T IMPORANT.
IN FACT IT‟S MORE IMPORTANT
BRAND ADS ARE COMPETING AGAINST MORE-RELEVANT, MORE
ENGAGING CONTENT FROM FRIENDS, NEWS SOURCES, AND OTHER
BRANDS.
THEY NEED TO STAND OUT.
14. „ANIMALS‟ IS THE NEW LEISURE
SECTION
- @jonsteinberg (President and COO, BuzzFeed)
15. IT‟S TIME WE STARTED
LOOKING AT SOCIAL (AND ALL
DIGITAL) IN TERMS OF