A brief case study covering the whiteboard animation video we produced for the Linux Foundation.

1. Case Study | Linux Foundation
Video Scribing
Goals and Expectations
Celebrate the 20th anniversary of Linux by telling it's story in a fun, engaging way.
Subtle business objective was to increase awareness of the Linux Foundation, the non
profit that supports the ongoing development and growth of the Linux operating system.
This video was a key piece in a larger campaign and upscale event centered on the
progress the OS has made over the past 20 years.
Challenge
• Find an entertaining way to tell the story of Linux’s history
• Incorporate several important milestones into the storyline
• Creating interesting ways to visually represent technical subject matter
Approach
• Closely communicated with client during script creation and iteration
• Collaboratively shaped the visual outline for each scene within the script
• Used colorful and lighthearted visual techniques which made the subject matter
relatable to a wide audience
Results
• 175,000 YouTube views within two weeks of release
• Ranked the 9th most watched Sci/Fi video on YouTube within one week
• Mashable embedded the video on an article about Linux’ 20th anniversary. The
article received nearly 4,000 shares:
• 2,165 Tweets
• 682 Facebook Likes
• 1,013 Linkedin Shares

2. Case Study | Linux Foundation
Video Scribing
Links
• View the video on YouTube
• Mashable’s article: Celebrating 20 Years of Linux