This document discusses the evolution of the web from Web 1.0 to Web 2.0 and the rise of virtual worlds. It notes how personal websites evolved into blogs and wikis and how users now generate content. Virtual worlds like Second Life are described as online platforms where users can meet, build, and explore, without explicit objectives. Statistics on Second Life usage and real-world companies using it for marketing, retail, and events are provided. The document suggests many potential future applications of virtual worlds.

1. Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]

2. Web 2.0

4. Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models

7. Web 2.0 is understood – so what’s next?

11. BBC – One Big Weekend concert with streaming audio and video

12. Major League Baseball event hosted in virtual stadium

13. Regina Spektor – marketed in-world by Warner Bros.

14. American Apparel virtual store

15. Reuters have a Second Life office, complete with embedded journalist

16. Why does IBM care?

17. Meetings

18. IBM Alumni event (http://greateribm.com)

19. IBM Innovation Jam results: Funding for ‘3D Internet’

20. IBM 12 island innovation complex

21. Circuit City

22. Sears

23. Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo July 2006

24. Australian Open Jan 2007