When prospects enter your dealership, you want them to be emotionally engaged with your brand. Using The Automotive Broadcasting Network's Automotive Digital Signage Service, your messages will become a unified and visceral experience for your prospects.

2. Automotive Digital Signage 101 Overview When prospects enter your dealership, you want them to be emotionally engaged with your brand. Using Automotive Digital Signage, your messages will become a unified and visceral experience for your prospects. • Automotive Digital Signage is a communication platform that takes advantage of digital screen technologies, such as LCD Monitors. • Automotive Digital Signage uses videos to engage your customers when they are in your dealership • Automotive Digital Signage is dynamic - your messages can remain fresh and relevant to your customers at all times.

3. Automotive Digital Signage 101 Evolution What are the benefits of Automotive Digital Signage? • Digital signage replaces the paper-based posters and static messaging boards currently in your dealership and provides a more cost effective means to communicate. • Video is up to 80% more engaging in retail environments and therefore has a much higher impact on customer recall. • Automotive Digital Signage can adapt instantly to your marketing campaigns by using the same digital graphics and videos you’ve already produced.

4. Automotive Digital Signage 101 Application What can Automotive Digital Signage do for my dealership? • Automotive Digital Signage will drive business to all of your profit centers by effectively communicating to your customers on the path to purchase. • Automotive Digital Signage is used in dealer Showrooms, Service Waiting Areas, Parts and Accessories Departments, and just about anywhere else your customers will be. • Automotive Digital Signage turns your dealership into a modern day retail environment that looks amazing and communicates with maximum efficiency.

5. Automotive Digital Signage 101 Research Digital video in public venues reaches more Americans each month than video over the internet or Facebook. Arbitron Digital Place-Based Video Study 2010 Nearly half of those who have seen a digital place-based video in the past month specifically recall seeing an ad. Arbitron Digital Place-Based Video Study 2010

6. Automotive Digital Signage 101 Research Over two-thirds of American adults have seen a digital video screen in the past month. Arbitron Digital Place-Based Video Study 2010 Nearly 1 in 5 of those who have seen a digital video ad say they have made an unplanned purchase. Arbitron Digital Place-Based Video Study 2010