Presentation giving an introduction to the LinkedIn API Plugins

1. Rory Cawley
Technical Product Consulting Team (tpc@linkedin.com)
LinkedIn API – Introduction to LinkedIn Plugins
January 2013
LinkedIn Confidential © 2013 All Rights Reserved

2. TECHNICAL PRODUCT CONSULTING
What’s covered here?
What are the LinkedIn APIs?
What are the LinkedIn Plugins?
What LinkedIn Plugins are available?
How can I find out more?
LinkedIn Confidential © 2013 All Rights Reserved 2

3. TECHNICAL PRODUCT CONSULTING
What are the LinkedIn APIs?
 API stands for 'application programming
interface', but basically describes one
way to plug your website into another
 The LinkedIn APIs allow applications to
leverage a user’s LinkedIn identity and
professional network
 The LinkedIn APIs can be used to
enable LinkedIn social features on an
application such as share and follow
LinkedIn Confidential © 2013 All Rights Reserved 3

4. TECHNICAL PRODUCT CONSULTING
What are the LinkedIn Plugins?
The plugins provide the most simple
way to leverage LinkedIn APIs with
your web application
They are packaged solutions
designed to be simple to implement
and simple to configure
LinkedIn Confidential © 2013 All Rights Reserved 4

5. TECHNICAL PRODUCT CONSULTING
What LinkedIn Plugins are available?
 Share on LinkedIn
 Follow Company Plugin
 Member Profile
 Sign In with LinkedIn
 Company Insider
 Company Profile
 Apply with LinkedIn
 Full Member Profile
 Recommend with LinkedIn
 Jobs You May Be Interested In
LinkedIn Confidential © 2013 All Rights Reserved 5

6. TECHNICAL PRODUCT CONSULTING
Share on LinkedIn
Enable users to share your website
with LinkedIn’s professional
audience, and drive traffic back to
your site
LinkedIn Confidential © 2013 All Rights Reserved 6

7. TECHNICAL PRODUCT CONSULTING
Share on LinkedIn – See it in action!
http://lnkd.in/shareexample
LinkedIn Confidential © 2013 All Rights Reserved 7

8. TECHNICAL PRODUCT CONSULTING
Follow Company Plugin
Make it easy for prospective
customers, job-seekers, and
business partners to engage with
your company
LinkedIn Confidential © 2013 All Rights Reserved 8

9. TECHNICAL PRODUCT CONSULTING
Follow Company Plugin – See it in action!
http://lnkd.in/followexample
LinkedIn Confidential © 2013 All Rights Reserved 9

10. TECHNICAL PRODUCT CONSULTING
Member Profile
Bring LinkedIn member profiles to
your site to help users discover
common professional connections
LinkedIn Confidential © 2013 All Rights Reserved 10

11. TECHNICAL PRODUCT CONSULTING
Member Profile – See it in action!
http://lnkd.in/mpexample
LinkedIn Confidential © 2013 All Rights Reserved 11

12. TECHNICAL PRODUCT CONSULTING
Sign In with LinkedIn
Make it easier for people to sign in or
register with your site by using their
LinkedIn identity
LinkedIn Confidential © 2013 All Rights Reserved 12

13. TECHNICAL PRODUCT CONSULTING
Sign In with LinkedIn – See it in action!
http://lnkd.in/signinexample
LinkedIn Confidential © 2013 All Rights Reserved 13

14. TECHNICAL PRODUCT CONSULTING
Company Insider
Enhance your content and show rich
personalized insights about
companies featured on your site
LinkedIn Confidential © 2013 All Rights Reserved 14

15. TECHNICAL PRODUCT CONSULTING
Company Insider – See it in action!
http://lnkd.in/ciexample
LinkedIn Confidential © 2013 All Rights Reserved 15

16. TECHNICAL PRODUCT CONSULTING
Company Profile
Bring LinkedIn company profiles to
your site to display key company
information at-a-glance
LinkedIn Confidential © 2013 All Rights Reserved 16

17. TECHNICAL PRODUCT CONSULTING
Company Profile – See it in action!
http://lnkd.in/cpexample
LinkedIn Confidential © 2013 All Rights Reserved 17

18. TECHNICAL PRODUCT CONSULTING
Apply with LinkedIn
Make it easy for candidates to apply
for your jobs using their LinkedIn
profiles
LinkedIn Confidential © 2013 All Rights Reserved 18

19. TECHNICAL PRODUCT CONSULTING
Apply with LinkedIn – See it in action!
http://lnkd.in/awliexample
LinkedIn Confidential © 2013 All Rights Reserved 19

20. TECHNICAL PRODUCT CONSULTING
Full Member Profile
Bring full LinkedIn profiles to your site
to display a person’s professional
background at-a-glance
LinkedIn Confidential © 2013 All Rights Reserved 20

21. TECHNICAL PRODUCT CONSULTING
Full Member Profile – See it in action!
http://lnkd.in/fmpexample
LinkedIn Confidential © 2013 All Rights Reserved 21

22. TECHNICAL PRODUCT CONSULTING
Recommend with LinkedIn
Enable users to recommend your
products and services to LinkedIn's
professional audience, and drive
traffic back to your site
LinkedIn Confidential © 2013 All Rights Reserved 22

23. TECHNICAL PRODUCT CONSULTING
Recommend with LinkedIn – See it in action!
http://lnkd.in/rwliexample
LinkedIn Confidential © 2013 All Rights Reserved 23

24. TECHNICAL PRODUCT CONSULTING
Jobs You May Be Interested In
Boost site engagement with
personalized job listings
LinkedIn Confidential © 2013 All Rights Reserved 24

25. TECHNICAL PRODUCT CONSULTING
Jobs You May Be Interested In – See it in action!
http://lnkd.in/jymbiiexample
LinkedIn Confidential © 2013 All Rights Reserved 25

26. TECHNICAL PRODUCT CONSULTING
How can I find out more?
 See the LinkedIn Developer site:
developer.linkedin.com
 See the Developer site Plugins page:
developer.linkedin.com/plugins
 See the showcase:
developer.linkedin.com/showcase
 Read the LinkedIn Plugins License
Agreement:
developer.linkedin.com/linkedin-plugins-
license-agreement
LinkedIn Confidential © 2013 All Rights Reserved 26

27. TECHNICAL PRODUCT CONSULTING
LinkedIn Confidential ©2013 All Rights Reserved 27
Thank You / Q&A
Technical Product Consultants
tpc@linkedin.com