In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day. Rory is a major gits fundraiser, who had little to no experience with the digital marketing, when she started the site. In this session, she will share what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.

1. Creating a Digital Community:
The Adventures (and misadventures)
of Fundraiser Grrl
Rory Green
@RoryJMGreen
http://fundraisergrrl.tumblr.com/
www.RoryJMGreen.com
#Net2Van

2. Who are y’all?
Where you from?
What’s your story?

3. DISCLAIMER!

4. I have no training or
education

5. I have a budget of $0

6. I have a full time job (that
doesn't involve Tumblr)

7. Seriously, I am not a “tech”
person

8. But I do spend a lot of time
on the internet…

9. What is a meme?

15. What is a GIF?

16. Isn’t it pronounced JIF?

17. What is Fundraiser Grrl?
Why did I start it?
Why is Grrl spelled like that?

18. A community came together…

19. Fundraiser Grrl Now
• 1,000+ daily visitors
• Over 200,000 visitors since it began
• Over 5,000 twitter followers

20. When a Big Gift is Undesignated

21. When your co-worker doesn’t put things in
Raiser’s Edge

22. Researching mobile donation platforms

23. Filling out a HUGE grant application

24. When a colleague gives you a list by printing
off the Excel spreadsheet and handing it to
you to edit instead of e-mailing it to you.

25. Trying to pull a difficult query from Raiser’s
Edge

26. What did I learn?

27. 1: Define your audience

28. 2: Know your audience

29. 3: Create mental nods

30. 4: Measure your success

31. 4.5: Test, test, and test
some more

32. 5: Repeat what works

33. FREE FOOD!

34. CAT GIFS!

36. 6: Give value to your
audience

37. 7: Emotions matter

38. 8: Stop talking about
yourself all the time

39. 9: Find and join
conversations

40. 10: Be consistent

41. 11: Talk like a real person -
not a boring corporate robot

43. 12: Call to action

44. 13: Love on your
community

47. 13: Have goals

48. 14: Engage the
Community

49. What’s the funniest thing
you’ve ever gotten in a BRE?

50. Let’s try it together!

51. What makes you feel like this?

52. What makes you feel like this?

53. Caption this GIF!

54. 15. Make it THEIR
community

55. Free stuff!
Google Analytics
Twitter Lists
Twitter Advanced Search
Hootsuite
Tumblr Queue

56. What would I have done
differently?

57. Facebook share button

58. Crashing the site on my busiest week
trying to add a Facebook share button

59. Tagged posts to enable
searches

60. E-newsletter

61. Questions??