Revive Me Marketing and past work showcase as a visual reference.

1. 2 0 1 0 – 2 0 1 3 : N E W Z E A L A N D , B U S I N E S S D E V E L O P M E N T &
M A R K E T I N G C O N T R A C T R O L E S
2 0 0 2 - 2 0 0 8 : S I N G A P O R E , C O N S U L T A N C Y & S U P P O R T
2 0 0 4 - 2 0 0 6 : S I N G A P O R E , M A R K E T I N G E X E C U T I V E
C O N T A C T : R O S A L I N A @ R E M C . C O . N Z
M O B I L E : + 6 4 2 7 7 3 9 1 3 8 0

2. BUSINESS NEEDS ASSESSMENT FOR
METOCEAN SOLUTIONS
Prepared marketing development and communications plan
Aligned to strategic goals and objective of the business
• Evaluate and assess internal and external marketing environment of
key market segment and industries.
Setting objectives, clear business portfolio and developing growth
strategies
• Evaluate current business model: sales and market development
opportunities
Revitalise MetOcean Solutions brand
• Create suite of marketing presentation and literature, corporate
communications template and broiler plates.
Previous
New image &
branding

3. STRATEGIC BUSINESS & MARKETING DEVELOPMENT
Strategic business overview and plan
• Identified competitive advantage and
current market position. Market validation and business model
Brand Development
• Develop communications materials, capabilities statement and
activities to target ideal market segment.
Research and Development support
• Administered to Technology R&D grant
application and successfully attained 50%
funding from MSI.

4. Competitive marketing research and activity plan
For new historical weather data developed from new contract.
• Collate database of prospective clients and media to maximise publicity
Develop new website and update marketing collaterals
• With compiling value and capability statements
Determined market penetration strategy
• Growth by strong consultative relationship and networking
Win major international contracts from existing modelling work and reputation.
• Extend international branding and communications with PR and media
activities. Writing articles of interest and getting it published in key port and
offshore journals.
STRATEGIC BUSINESS & MARKETING DEVELOPMENT

5. REVITALISE COMPANY BRAND
Design and print reusable exhibition
backdrop and posters for Coastal and
Port exhibition in Perth 2011.
Coordinate enquiries and lead
generated. Follow up leads to offered
trial of forecast services to Port
engineers and operators.

6. MEDIA KIT AND PUBLICITY MATERIALS METOCEAN, NZ
Company presentation folder
and slides
Product brochures
testimonials
capability statement
& publicity materials

7. WEBSITE RE-DEVELOPMENT METOCEAN, NZ
Restructure and designed new website
with in house web developer. Goal was to
provide visitors with an user friendly
website, better navigation and engaging
content to demonstrate MetOcean’s
growing services, news and innovation.
Previous
New and SEO optimised

8. POSTER & PAMPHLET- KING STREET CREATIVE, NZ
Creative design & copy
To increase public awareness
for King Street Creative’s
sound engineering and
recording studio hire.
Poster was designed to
attract non-recording artists,
general public who have
interest to sing, record and
gift song.
Client received increase
inquiries for recording service
packages and studio
bookings.
Develop service information
pamphlet and gift card for
voucher purchase.

9. EVENTS PLANNING & MANAGEMENT
Marketing Executive with Singapore Technnologies- Satcom and Sensor Group.
Plan and manage 6 International exhibition participation annual.
Prepare account management team with customer engagement plan and leads generation.
Organised annual reseller and distributors’ conference during CommunicAsia exhibition

10. EXHIBITION BOOTH DESIGN AND SET-UP SIA HUAT, DISTRIBUTOR, SINGAPORE
Exhibition design and booth set-up for Wine for Asia exhibition
• Won project with good budgeting, corporate design and spacial planning for
area of 6x6 meters.
• Prepared sales engagement plan for account managers during exhibition.
• Engaged contractors for carpentry, electrical, graphic, logos and other
furnishings.
• Managed installation and removal of exhibition showcase.

11. EVENTS MANAGEMENT-ASIAN AEROSPACE06’

12. Press conference & exhibition on winning SingTel maritime satellite contract
tender and collaborative new service development to the maritime industry.
• Provided media management and coordination with both corporate and
telco service companies management team.
• Managed venue, set-up, media invite, press release and media
engagement
CONFERENCE- CONTRACT WIN AND COLLABORATION WITH SINGTEL

13. ADVERTISEMENTS ON TRADE PUBLICATIONS

14. PRODUCT DEMO ROOM AND SHOWCASE
Conceptualize in a small area to showcase Satcom & Sensor Systems products to visiting
clients.
Prepared graphic poster according to dimension of each wall panel.
Motion sensor panel display showcases a contact-less switch that will toggle display lights
on/off.

15. POSTERS- AGILIS PRODUCT AND SOLUTIONS BRANDING
Rebranding – New logo redesign to move from products to solutions marketing
• Developed content and identity for each SBU and solution
• Ensure consistent in corporate identity and branding.

16. CORPORATE IDENTITY- LOGO, BRAND & BUSINESS COLLATERALS
• Design Corporate identity.
• Graphic design of logo and
business card
• Tagline with relations to the
services and name of the
business.
• Soft-copy template for
correspondences such as
letterhead, quotation,
invoice and delivery order.

17. WEB DATA ANALYTICS
Web and e-marketing analysis for
top mobile device manufacturer.
(For Asia Pacific countries, such as India,
Philippines, Malaysia, and Indonesia)
Data query through web server
dashboard(Siebel and Hitbox)
• Analyze web traffic, eDMs and newsletter
statistics, through a range of metrics
such as click through rate, member
updates, newsletter subscriber, sales
conversion and lifecycle rates.
• Through my analysis and reporting, I
would advise which campaign and
message is most effective to convert
them to customers and brand advocates.

18. WORK AND PERSONAL REFERENCE
“We have enjoyed working with you in the past year and appreciate your work you
have done towards the completion of our new website, development of the new
logo, strategic research and updating our marketing collateral. All your colleagues
here at MSL wish you well for the future.” Dr Peter McComb/MD (MSL)
“An outgoing person ..relates well with others and has proven herself to be resourceful,
creative and helpful to all those around her. …Independent, professional and constantly
taking initiative in her own work.” Jessie Heng- Business Director, Crystal Edge Singapore
“She is intelligent and a joy to be around! We all miss her smile and energy” Phyllis Tan –
colleague/Account Manager. Singapore Technologies (Satcom & Sensor)
“innovative self-starter, her works has help to strengthen our product solution
and brands further to global markets…knows how to approach and interact
successfully with a range of people… a valuable asset to any organization”
Tang Kum Chuen - Snr.Vice President/ GM. (Singapore Technologies)
“very kind and superb soul” Ramesh R Iyer– Director. ReVive Consulting Group Asia