Michelle Rose-Innes journey from graphic to service design
And a lil' bit about Business Model Canvas, to see the tool fully visit:
businessmodelgeneration.com
19. service design???!
!
most people don’t know what it is!
!
most don’t think they need it
!
most don’t have a budget for it
!
most can’t see what impact it has
20. oh yeah I get it...
you’re ‘lean’
oh yeah that’s ‘agile’
but you are graphic designer!
21.
22. Past Present Future
What do
you want
to achieve?
Pre-Service Present Service Post-Service
Touchpoint
Journey
Key Partners Relationships
Key Activities Helpfulness
Value Propositions Customer Segments Channels Brand
DESIGN THINKING