This presentation was made on Jan 12, 2016, in the Toronto City Hall Council Chamber, as part of a monthly event series called Tech Toronto.

1. Why saying NO is better
than saying YES
@CoryRosenfield Jan 12, 2016

2. Jan 12, 2016
@CoryRosenfield
cory@qoints.com

3. $ Value of
core
service
offerings
Frequency of YES’s for non-core offering
InfiniteSM – Marketing Agency (EST. 2008)
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

4. Worldwide Marketing Spend
(Media, Services, Agencies and Technology)
Marketing Technology
(1% of total marketing spend*)
Precise Marketing and Real Time
Analysis & Decisions Making
Digital Marketing Intelligence:
Digital and Mobile as a % of overall
media spend (40%)
Marketers that spend >
$500K annually on digital
and mobile media
(80%)
CPG, Auto and
Retail as a % of
total media by
all sectors
(43%)
$1.2T
$120B
$13B
$13B
$10.4B
$4.5B
The Big Data & Analytics
market will generate
$125B in total 2015 salesQoints Market (2015 | 2025)
2025*2015
360,000 in USA
$12B
$1.3B
$416M
$520M
$179M
$1.2T
*Digital spend going to 80% by 2020
*Source: Foundation Capital
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

5. HYPER FOCUS: CPG, Auto and Retail as a % of total media by all sectors (43%)
Lead Qualification:
- More success with 10M+ annual digital spend
- Heavy focus on digital activation opposed to
branding
- Innovative culture/track-record
- History working with start-ups
- Champion with career growth opportunity
- Discretionary/innovation budget available
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

6. HOW I SAID “NO” PERSONALLY:
- Reduced time spent with friends that don’t support my
personal development in a positive way
- “Almost” eliminated fantasy sports
- Becomes more of a stock investor opposed to trader
- Stepped down as manager of baseball team and executive of
AEPi Toronto alumni
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

7. HOW I SAID “NO” IN MY CAREER:
- Eliminated strategy consulting gigs
- Stepped away from side projects
- Regularly ask for phone calls instead of coffees
- Minimize involvement with sales, legal, accounting, etc. –
exclusive focus on product vision and thought leadership
- Last email in, first email out
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

8. HOW I SAID “NO” AT QOINTS:
- Fundraising: I stopped!
- Product: 10% rule and customer advisory committee
“if you launch your product and you are proud of it,
then you’ve launched to late” – Jeff Wiener, LinkedIN
- Advisors: only 3!
- Biz Dev: low hanging fruit & dataset growth!!!
Jan 12, 2016
@CoryRosenfield
cory@qoints.com

9. 1) IDENTIFY OBJECTIVE
2) ELIMINATE NOISE
@CoryRosenfield
cory@qoints.com
FOCUS RULES TO LIVE BY!