This document proposes an app called "Mr. Awesome" that would provide prerecorded on-demand compliments to women via smartphone. It would offer categories of compliments like "sick day" or "bad day at work" that could be delivered immediately, on a schedule, or randomly. The app aims to target the large market of 80M+ female smartphone users, especially women ages 16-25. It argues that the app has viral potential by addressing women's emotional needs and creating reinforcing behavior, and that it could gain traction through existing contacts and social media promotion since apps don't need to be technologically advanced to succeed.

1. Mr. Awesome Prerecorded on-demand compliments for women via a smart phone app

2. Bliss in Two Clicks -Simple & Easy -Fun -Emotionally Rewarding

3. Mockups

4. Mockups

5. Mockups

6. Categories Sick day "Is there anything I can do for you? You do so much for others, let me take care of you right now." Bad day at work "You have so many good ideas, hun; I don't know why your boss doesn't appreciate you more."

7. Delivery -Immediate -Scheduled -Random

8. Marketplace -80M+ female smart phone users -Women 16-25 are -fastest growing segment

9. Viral Potential -Addresses a need all women have -Creates reinforcing behavior - The buzz in this room demonstrates potential

10. Why Buy? -Affordable: a moment of bliss for less than a penny per day -Women develop emotional relationships with devices -women don’t take themselves as seriously as men

11. Competitors -None currently, though there’s simple free app with a dozen programmed compliments - That app has received a 4+ star rating demonstrating the need for a more robust offering

12. Distinguishable -Professional voice talent -A range of compliments, both in category type and emotional variety - First-to-market

13. How to gain traction -Leverage existing contacts in Los Angeles, Dubai and Singapore -Exploit facebook, social media - First 1,000 downloads for free

14. In closing... -Apps need not be technologically advanced to be successful (Angry Birds?) -Emotion sells, especially to women - The best apps fulfill an existing need… and Mr. Awesome fulfills women’s emotional need