North Pole Solo Expedition 2015 In February 2015 Rosie Stancer Will Attempt One Of The Last Great Challenges On Earth The First Solo Woman To The North Pole Under the kind patronage of HRH The Prince of Wales Special Olympics Great Britain www.rosiestancer.com

1. North Pole Solo Expedition 2015
In February 2015 Rosie Stancer Will Attempt One Of The Last Great Challenges On Earth
The First Solo Woman To The North Pole
Under the kind patronage of HRH The Prince of Wales
Special Olympics
Great Britain
www.rosiestancer.com

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Executive Summary
1) 2015 North Polo Solo Expedition
• Who, what, why?
• Timeline
• Raising Awareness
2) Meet Rosie Stancer
• World record holder
• Training programme
3) Why sponsor the expedition?
Deteriorating ice conditions on the Arctic Ocean mean the opportunities to achieve the record to become the
first and probably the last woman to reach the North Pole Solo are becoming more remote as each year passes

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North Pole 2015 Solo Expedition
Who?
• Rosie Stancer, a 5’3”, 52 year old wife and mother, and the world’s
leading female polar explorers
What?
• In February 2015 Rosie will walk, ski, climb and swim 417 nautical
miles to become the first woman to reach the North Pole
• For this expedition, she will fly from the UK to Resolute Bay on the
northern tip of Canada and set off on her epic journey across the
frozen Arctic starting in the Spring of 2015
• The expedition is expected to last 60 days
• If Rosie succeeds, she will become the first, and in all probability the
last woman to reach both the South and North Poles solo
Why?
• The last opportunity for a polar record of true gravitas
• Mental and physical challenge
• Rosie Stancer will be the 1st women to reach both the North and
South Poles solo
• Your brand can be associated with a feat that will leave its mark in
history
• You can be associated with a truly remarkable women whose inner
strength has successfully propelled her to previous polar successes
• A world last – the frozen Arctic Ocean is thinning. This could be the
last chance to achieve this world record

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Timeline 2015
Mid February - Depart UK for Canada
Acclimatization Period on Baffin Island and Cornwallis Island
Early March - Expedition starts from Ward Hunt Island or Cape Discovery
May - Arrive at Geographic North Pole
Distance - 417 NM from Ward Hunt Island to Geographic North Pole
1 nautical mile = 1.150779 statute mile
Estimated duration of expedition - 58 Days
Estimated temperature - Minus 60c to minus 20c without wind chill
Conditions - Open water, 50ft high pressure ridges and shifting ice due to
ocean currents and high winds. Negative drift drawing ice away from the Pole
Sledge weight of combined 2 sledges - 90 Kilo
Calorie consumption per day - 5500
Expedition Support Team
Rosie will be supported by a team of leading polar experts including base camp manager Ian Wesley, logistics manager Helen Turton and
photographer and technical adviser Martin Hartley. The endeavor will be publicised by a leading PR and publicist company and will be promoted
across traditional and digital media including social networks and the
expedition website, www.rosiestancer.com
Budget
Sponsorship funding will cover:
• Dedicated flights onto the arctic sea ice
• Four re- supplies
• Pick up flight at N90º
• Survival and communications equipment, clothing and food
• Pre expedition training and equipment testing in UK & Broughton Island
• Expedition website, PR, promotion and materials
• SOGB Charity

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Raising Awareness
The expedition will also be active in raising awareness of the needs of the Inuit
community in Resolute Bay.
Supporting North Pole Solo 2015 will also benefit Rosie’s charity, Special Olympics
GB and scientific research under the auspices of the University of Essex.
THE COMMUNITY
16 years ago, whilst acclimatizing in the remote Inuit settlement of Resolute Bay in Canada,
before her first Arctic expedition, Rosie was struck by the lack of recreational facilities for
the 250 strong population, especially the children. Deprived of any mental or physical
stimulation, the inhabitants are driven into a mire of drink, drugs and inevitable domestic
violence. Having learnt from her involvement with Special Olympics how sport can lend
integrity to disadvantaged individuals, Rosie joined the drive for a recreational centre where
shared sports and activities could lend focus and enjoyment for the local community. The
Centre has finally been opened by more sporting equipment is needed. Product
sponsorship of this or sports clothing is an important part of the sponsorship dimension.
THE RESEARCH
Physiological research will be undertaken before, during and immediately after the
expedition. Tests will be carried out by sports physiology and psychology experts in the
London Olympic laboratories during the preceding year, then by Rosie herself during the
expedition and final tests back in the laboratories immediately upon return.
The expedition is recognised as a unique opportunity to gather valuable data, recording and
analysing the effects of a lone female in a highly perilous environment, in extreme isolation,
for a prolonged period of time.
Rosie has carried out similar research on each of her previous expeditions and is as
passionate as she is dedicated to its execution. The value of this research is reflected in the
publication of Rosie's earlier solo expedition on Antarctica 'Mood and Human Performance',
edited by Andrew Lane, published by Nova Publishers.
THE ENVIRONMENT
Rosie sees herself neither as a scientist nor a politician but rather as a 'polar pedestrian'
who is fortunate enough to be in a position to gather unique data on a regular basis as she
crosses the ice. This is essentially the basic readings and reports on the ice conditions, the
drift, and the meteorological recordings which will be used as comparative material to that
gathered not just by herself on previous expedition but those of a more stationary scientific
nature.
She sees the most important legacy of this research as being able to relay back to live
audiences her first-hand observations on the changing conditions of the Arctic in
straightforward language during presentations, debates and interviews.

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Meet Rosie Stancer
With four major expeditions under her belt
1. McVities All Women’s Penguin Polar Relay 1997
In 1997, Rosie was one of 20 amateur women selected for a place on the first all women’s expedition to the
North Pole.
2. M&G ISA South Pole Expedition 1999
In 1999, Rosie and four others from the first expedition organised and managed their own expedition to the
South Pole. Without guides, and with one re-supply, they completed the 1,000km journey from the edge or
Antarctica to the South Pole in 61 days, under the Royal Patronage of HRH the Prince of Wales.
3. Snickers South Pole Solo 2004
In the Austral summer of 2003-4, Rosie skied solo and without
re-supply to the South Pole. She reached the Pole in 43 days and
23 hours, breaking previous years records by 7 days. This expedition
took place under the Royal Patronage of HRH the Prince of Wales.
4. Mars North Pole Solo 2007
In 2007, Rosie attempted to become the first woman to trek solo to
the Geographic North Pole. She walked alone for 326 nautical miles
(604 km) and 84 days over the surface of the frozen Arctic Ocean,
setting a new world record for a solo female attempt before being
airlifted from the ice just short of the North Pole. This expedition
also took place under the Royal Patronage of HRH the Prince of Wales.

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Rosie Stancer’s record is three times further than any other female
solo explorer
Distance Travelled (nautical miles)
326nm Rosie Stancer Solo from Ward
Hunt Island, Canada (2007)
109mn Christina Franco Solo from Cape
Discovery, Canada (2010)
92nm Ann Daniels Solo from Russia (2004)
50nm Bettina Aller Solo and
unsupported from Russia (2000)
37nm Hannah McKeand Solo from Ward
Hunt Island, Canada (2008)
"Alone on 5 million sq miles of ice but never lonely, knowing my
supporters were right there with me all the way". Rosie Stancer 2007
North
Pole
Rosie
Stancer
Russia
Canada
Greenland

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Rosie’s experience and knowledge of the Arctic Ocean sea ice, together with her
physical and mental strength and her attention to the meticulous details of rigorous
planning have enabled her to plan an expedition that gives her the greatest chance of success.

9. Preparation
The key to success
"The process of reaching the North Pole is like a
game of chess, when all the moves, leading to a
far outcome, have been thoroughly thought out,
long before the beginning of the game."
Rosie is a polar professional of 15 years standing, with 4 expeditions behind
her, she maintains a high degree of respect for the Polar Regions. Before every expedition, her preparation is
long, and as assiduous as it is tough. Venturing across the ends of the world deserve no less, and never more
so than when alone
Robert Edwin Peary
RESEARCH
Rosie dedicates ongoing attention towards keeping her
knowledge of changes within the Arctic Ocean environment up-to-
the-moment with in-depth and ongoing research. LOGISTICS & TACTICS
From overseeing the design of her Norwegian sledges to
extraction of water from the butter rations to save weight,
Rosie's track record is testament to the rewards of assiduous
attention to minutiae in the quest for survival - and success. PHYSICAL TRAINING
Building strength, stamina and endurance through a punishing
regime of circuits including pulling, throwing, and lifting tractor
tyres and railroad sleepers. Rosie works with both a personal
trainer and a military corrective training centre. SPECIFIC TRAINING
Sea, rapid river and cold-water pool training to increase
swimming efficiency. Rosie often trains either fully clothed
including boots and skis or in her immersion suit to simulate
conditions on the expedition.
FIREARMS TRAINING
Firearms knowledge and proficiency is crucial. The conditions
demand unorthodox training with practise on running for
firearms, and shooting a shifting target whilst on the move. 'FAR FROM HELP' MEDICAL TRAINING
Rosie is trained up extensively by the expedition doctor and
extreme doctor specialist so she is well- equipped to cope with
cold-related injuries, burns, general injuries, basic surgical and
operational procedures as well as basic dental repairs. GENERAL PROCEDURES
From basic communications to an in depth understanding of the
arctic pilot requirements, Rosie is familiar with all the diversity
of communications for all circumstances.
IN SITU TRAINING AND EQUIPMENT TESTING
Preceding the expedition, a period will be spent testing
equipment and revising and refining ice survival techniques in a
polar environment.
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10. Sponsorship Opportunity
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North Pole Solo offers a valuable opportunity
to align your own corporate values with that of
the expedition
• Prestigious brand association with the enduring values of a world record-breaking
endeavor.
• The expedition will be named after the leading sponsor.
• Extensive publicity as the expedition is followed immediately before,
during and after by international media, global news and feature
"exposure", as well as generating digital and social followings.
• Sponsors will be able to build their brand through increased exposure to
new audiences, create new brand experiences within target
demographics and reinforce corporate values.
• Television coverage via documentary of the expedition.
• Branding opportunities on sledge, clothes and equipment.
• Sponsorship will demonstrate the sponsors corporate social responsibility
by its association with the expedition's charitable, community and academic
dimensions.
• The expedition will enable a sponsor be part of and acclaimed
exploration and sporting history.
• Further exposure through a post-expedition photographic exhibition in
central London of the North Pole Solo expedition by Rosie Stancer and
the expeditions award- winning photographer Martin Hartley.
• Equipment and product sponsors will merit branding, photography and
testimonials.

11. Benefits
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Rosie's previous expeditions have enjoyed the patronage of HRH The Prince of Wales, with title
sponsors including Mars, Snickers, McVitie's and M&G ISA
o Rosie will be followed by major media outlets before, during and after the expedition.
o Rosie has appeared on BBC1, BBC Radio 4, BBC Breakfast, BBC Worldwide, GMTV, Sky, ITV, CNN
and featured in The Times, The Guardian, The Daily Telegraph, The Sun, Daily Mail, The Mail on
Sunday, Reuters and other leading outlets.
o Both a captivating and commanding public speaker, Rosie has inspired audiences from 12 to over 1000
at events as diverse as the Royal Geographic Society with IBG, corporate motivational events in China,
Hong Kong, Japan, USA and Europe e.g. Portugal, Spain, UK.
o Once sponsorship is secured, the expedition will be announced to the press at a launch event in London
from Clarence House.
o Major sponsors will be invited to attend the
North Pole Solo press launch
o They will also be invited to participate in
departure and return events, including a
private reception with other prestigious guests
supporting the expedition.

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This is a world breaking quest that presents a rare opportunity to associate your
enterprise with one of the last remaining feats of human endeavour on the planet.
In 20 years time, some scientists believe the North Pole ice cap, one of the earths
defining features from outer space will disappear during the summer months.

13. Contact
Email: info@rosiestancer.com
Tel: +44(0)1206 330 180
Website: www.rosiestancer.com
Facebook: https://www.facebook.com/rosiestancersolo
LinkedIn: Rosie Stancer
Twitter: @rosiestancer
All men dream: but not equally, Those who dream by night in the dusty recesses of their minds wake to find that is was vanity.
But the dreamers of the day are dangerous men for they may act their dreams with open eyes to make it possible
T.E. Lawrence, Seven Pillars of Wisdom
All images: Rosie Stancer training for Mars North Pole Solo 2007
©Martin Hartley
www.martinhartleypolar.com
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14. BE PART OF HISTORY