3. Why am I doing this?
Courtesy of Flickr user colloidfarl
Page 3 | Social media and illustration | September 2011
4. Tonight Matthew, I will (try to) explain…
• Why social media/digital is worth grasping
• What objectives it can help achieve
• What platforms are available
• General housekeeping tips
• What trends are driving digital?
• How do these shape a bigger picture?
• End
Page 4 | Social media and illustration | September 2011
5. WHY BOTHER?
Courtesy of Flickr user
Page 5 | Social media and illustration | September 2011
smc2866
6. It’s huge! And small.
Courtesy of Flickr user johnbullas Courtesy of Flickr user bneumann
Page 6 | Social media and illustration | September 2011
7. It’s everywhere! And nearby.
Courtesy of Flickr user 54545503 Courtesy of Flickr user chr1sp
Page 7 | Social media and illustration | September 2011
8. It’s super quick! And free (mostly)
Courtesy of Flickr user mightymoss
Courtesy of Flickr user yoghurt
Page 8 | Social media and illustration | September 2011
9. GETTING
STARTED
Courtesy of Flickr user
Page 9 | Social media and illustration | September 2011
35188692
10. You or the work?
YOU YOUR WORK
1. Making connections with 1. Promoting your work
other illustrators 2. Selling your work
2. Making connections with 3. Sharing your work
art directors, creative
4. Giving insight into your
directors etc
thinking and process
3. Building personal profile
5. Gaining feedback from
4. Sharing experiences others
5. Gaining support 6. Inspiration
6. Inspiration
Page 10 | Social media and illustration | September 2011
11. POST
www.forrester.com/
Page 11 | Social media and illustration | September 2011
12. POST
THINK ABOUT YOUR
OBJECTIVES AND
AUDIENCE BEFORE
JUMPING TO THE
TECHNOLOGY
www.forrester.com/
Page 12 | Social media and illustration | September 2011
17. Using lists
TWITTER LISTS CAN
HELP YOU FIND SIMILAR
PEOPLE AND ALSO
SHOW YOU HOW
TWITTER VIEWS YOU
Page 17 | Social media and illustration | September 2011
39. Be aware of digital rights
http://creativecommons.org/
Page 39 | Social media and illustration | September 2011
40. Measure
• Work out what you’re trying to
achieve and assign suitable
metrics:
• Number of connections made on
Twitter/LinkedIn
• Number of conversations with other
illustrators, potential buyers etc
• Feedback/comments received
• Clicks received on links posted
• Views and favourites
• Anything else…
Courtesy of Flickr user
modernemily
Page 40 | Social media and illustration | September 2011
42. Mobile internet use growing
Page 42 | Social media and illustration | September 2011
43. Constant communication
• “Consumers are spending almost
half (45 per cent) of their waking
hours watching TV, using their
mobiles and other communications
devices”
• Ofcom, August 2010
Page 43 | Social media and illustration | September 2011
44. Information overload
• “More than 30bn pieces of
content (images, videos, links etc)
are shared each month, which is
an average of 7bn pieces a week”
• April 2011, eConsultancy
Page 44 | Social media and illustration | September 2011
50. Augmented reality
DIGITAL IS SO
MUCH MORE
THAN TWITTER
AND FACEBOOK
Page 50 | Social media and illustration | September 2011
51. Augmented reality
AS A CREATIVE,
HOW CAN YOU
UTILISE
TECHNOLOGY?
Page 51 | Social media and illustration | September 2011
52. Berg iPad art
http://berglondon.com/
Page 52 | Social media and illustration | September 2011
53. How do you get through to him?
Page 53 | Social media and illustration | September 2011
54. How do you get through to him?
HOW CAN YOUR WORK
CUT THROUGH? HOW
CAN DIGITAL WORK TO
YOUR ADVANTAGE
Page 54 | Social media and illustration | September 2011
55. LASTLY….
START SMALL
Courtesy of Flickr user
Page 55 | Social media and illustration | September 2011
arimoore
56. Start small and persevere
• Don’t try and conquer everything at once, pick
something that feels right and build it into your
daily routine.
• Follow someone new on Twitter
• Comment on a Flickr image that isn’t yours
• Submit an image to Behance
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and
connect with them
• Something else…
Page 56 | Social media and illustration | September 2011
57. Start small and persevere
• Don’t try and conquer everything at once, pick
something that feels right and build it into your
IT WILL TAKE TIME.
daily routine.
SOCIALFlickr image that isn’t yours
MEDIA IS SLOW
• Follow someone new on Twitter
• Comment on a
• Submit ANDtoREQUIRES
an image Behance
PERSVERANCE. DON’T
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and
LOSE HEART
connect with them
• Something else…
Page 57 | Social media and illustration | September 2011
IT”S HUGE – digital touches every part of our lives from shopping to travelling to health to entertainment IT’S TINY – digital provides a platform for the smallest niches, and is great at connecting individuals http://www.flickr.com/photos/johnbullas/640965260/sizes/o/in/photostream/ http://www.flickr.com/photos/bneumann/3682531348/sizes/l/in/photostream/
IT’S GLOBAL – digital spans the globe and is creating markets and competition from before quiet parts of the globe, from Russia to Brasil IT’S LOCAL – digital can create a local network in seconds and can uncover likeminded individuals and sources of inspiration in your street http://www.flickr.com/photos/54545503@N04/5485516989/sizes/l/in/photostream/ http://www.flickr.com/photos/chr1sp/3688357074/sizes/l/in/photostream/
IT’S FAST – you can connect with your audience in real time, gain feedback on the fly and generally make stuff happen as fast as you can think of it IT’S FREE – many platforms are free to use and the only cost is your own time. This can be misleading though. http://www.flickr.com/photos/mightymoss/3098467059/sizes/l/in/photostream/ http://www.flickr.com/photos/yoghurt/2414338156/sizes/l/in/photostream/
