1. Beyond
the page
Ross Breadmore
Page 1 | Beyond the page | October 2011

2. Hello!
not Ross
Page 2 | Beyond the page | October 2011

3. Beyond the page…
• Objectives
• Structure &
process
• Insight
• Results
Page 3 | Beyond the page | October 2011

4. Objectives
Page 4 | Beyond the page | October 2011

5. Objectives
3.4m fans 20k fans 89k fans
Page 5 | Beyond the page | October 2011

6. Objectives
Page 6 | Beyond the page | October 2011

7. Structure & process
Page 7 | Beyond the page | October 2011

8. Structure & process
Parent Brand/
PR Legal
brand advertising
Insight Digital
SMS
Business
HR
teams
Customer Internal
Agency 1 Agency 2
service comms
Page 8 | Beyond the page | October 2011

9. Structure & process
Page 9 | Beyond the page | October 2011

10. Insight
Page 10 | Beyond the page | October 2011

11. Insight
Page 11 | Beyond the page | October 2011

12. Results
Page 12 | Beyond the page | October 2011

13. Thanks!
nixonmcinnes.co.uk
@rossbreadmore
Page 13 | Beyond the page | October 2011