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Building
 Massively Successful
Networked Organisations
                Futurist
                Strategy advisor
                Author
               @rossdawson
Building Massively Successful Networked Organizations
Networks
Work
Connections
Analysis
Leadership
Action
Networks
Who does this man know?
The most connected actors
Networks and life
The structure is the same
Layers of the living networks




Brain    Internet   Applications   Organizations   Industries
Building Massively Successful Networked Organizations
Work
Distributed work
Modularisation




Flickr credit: ulybug
We are social
“The world is becoming too fast,
too complex and too networked
for any company to have all the
        answers inside.”
   Prof. Yochai Benkler, Harvard University
     and author, The Wealth of Networks
Markets for talent




Flickr credit: blprnt_van
Connections
The networked organisation
Network roles
                                                                 Boundary spanner




                                                                                Information broker




                       Central Connector




                         Peripheral Specialist



Source: Patti Anklam
The importance of boundary spanners
Networks for innovation
Networks in client relationships
Analysing purchasing decisions




Successful          Unsuccessful
Analysis
Network methodologies

Surveys            Digital trails
Types of networks

Bounded             Unbounded
Network dimensions
Demographics                     Expertise
 Tenure                          Knowledge of capabilities
 Location                        Input into decision-making
                                  Confidence in capabilities
Communication
                                  Trust
 Frequency of communication
 Value of communication         Value
 Importance in achieving work
                                  Time saved
 Want to communicate more
                                  Revenue generated
 Energising
                                  Personal benefits
Network over-dependency

Number who say
they would be more                                                                    Likely bottlenecks.
effective if they                                                                     People that are
could interact more                                                                   already heavily
with this person                                                                      sought out yet
                                                                                      others need more of
                                                                                      their time.




                      Numbers who communicate to this person at least once a month.
Leadership

Flickr credit: Calsidyrose
Successful organisations of the future

  Networked
                        Scalable
  Flexible
                        Talented
  Responsive
                        Open
  Integrated
                        Innovative
  Extended
The inside is the outside
Building Massively Successful Networked Organizations
Building Massively Successful Networked Organizations
Governance for transformation
Benefits                 Risks/ Concerns           Risks of NOT
                                                   taking action
Productivity and         Productivity loss         Reduced
efficiency                                         competitiveness

Staff satisfaction and   Loss of control           Harder to attract
engagement                                         talented staff

Access to information    Information reliability   Fragmentation of
and processes                                      information

Flexibility in work      Systems security          Unauthorized use of
                                                   technology
Action
Unique priorities




Flickr credit: Nina Matthews Photography
Integrating social and business processes




Flickr credit: INTVGene
Culture and organisational change
Connecting expertise

 Awareness of capabilities
 Understanding of those capabilities
 Confidence in those capabilities
 Personal trust
 Action!
Networks
Work
Connections
Analysis
Leadership
Action
Building Massively Successful Networked Organizations

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