Slides for Ross Dawson's keynote at Australian CIO Summit on July 24, 2012

1. Social Media
and the Future
 Futurist
 Strategy advisor
 Author
@rossdawson

2. How we spend our time
Source: Nielsen

3. Taking diverging paths

4. Not keeping pace
30%
US economy: Return on Assets
10%
-10%
-30%
-50%
-70% Top Quartile Bottom Quartile
-90%
1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
Source: The Shift Index, Deloitte Center for the Edge

5. Drivers
Timeline
Trends
Organisations
Capabilities

6. Drivers

7. Central control

8. Supercomputers in our hands

9. Wherever you go
Mobile Internet – Penetration and Growth
3G Penetration
0% 20% 40% 60% 80% 100% 120%
World
Japan
Australia
USA
UK
Canada 3G Subscription Growth YoY
France
3G Penetration
Netherlands
Germany
Brazil
Russia
China
0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%
Source: Morgan Stanley, Informa 3G Subscription Growth YoY

10. Increased expectations

11. How organisations really work

12. Value from social technologies
Source: McKinsey & Co.

13. Timeline
Flickr credit: h.koppdelaney

14. 2000

15. 2001

16. 2002

17. 2003

18. 2004

19. 2005

20. 2006

21. 2007

22. 2008

23. 2009

24. 2010

25. 2011

26. 2012

27. Trends
Flickr credit: uzi yachin

28. Visual

29. Video

30. Mobile

31. Curation

32. Reputation

33. Interoperability
Flickr credit: INTVGene

34. Gamification
Flickr credit: nan palmero

35. Commerce
Flickr credit: Jo Jakeman

36. Interfaces

37. Global / Local
Image credit: NASA

38. Battle of the platforms

39. Organisations

40. The two layers of organisations…
Standardised Ad-hoc
processes networks

41. Embedding social into the organisation

42. The inside is the outside

43. “No matter who you are,
most of the smartest people
work for someone else.”
Bill Joy, Co-Founder, Sun Microsystems
Flickr credit: Andrew Morrell Photography

45. Information across boundaries

46. Capabilities
Flickr credit: reed_flickr

49. Culture and organisational change

50. Linking social and CRM

51. Managing privacy and customer data

52. Experimentation and iteration
Flickr credit: Idle Type

53. Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and Productivity loss Reduced
efficiency competitiveness
Staff satisfaction and Loss of control Harder to attract
engagement talented staff
Access to information Information reliability Fragmentation of
and processes information
Flexibility in work Systems security Unauthorized use of
technology

54. Enabling high-performance organisations

55. Drivers
Timeline
Trends
Organisations
Capabilities