This document discusses the concept of Enterprise 2.0 and how applying Web 2.0 technologies can enhance organizational performance. It notes that Enterprise 2.0 is about establishing organizational structures and processes to drive success in a connected economy. Some key aspects of Enterprise 2.0 discussed include collaborative filtering, blogging, focusing on conversation over traditional media, personal content lifecycles, and being open. The document provides references to further reports and books on these topics.

1. Ross Dawson Chairman, Advanced Human Technologies Author, Living Networks and Developing Knowledge-Based Client Relationships

2. The weightless economy Source : US DoC; Cap Gemini Ernst & Young

7. Interfaces Immersive connectivity

10. Interfaces

13. What is Enterprise 2.0? The application of Web 2.0 and other emerging technologies to enhance organizational performance. Establishing the organizational structures and processes that will drive success in an intensely competitive connected economy. 1 2

14. Web 2.0 in fast-growing and established companies Source : McKinsey & Co., University of Massachusetts Dartmouth

15. Collaborative filtering

16. Collaborative filtering

17. Collaborative filtering

18. Source : Implementing Enterprise 2.0 , p40

20. Web 2.0 Framework

21. The power of blogging

22. Conversation trumps MSM

24. The personal content lifecycle

25. Always more with less

26. Always more with less

29. Always more with less

34. Being open

36. “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cow Book chapters, reports and latest ideas:

37. www.ImplementingEnterprise2.com Free chapters and ordering information: