Slides used at KMWorld 2007 by Ross Dawson in his speech on Successful Enterprise 2.0 and Social Media - for more details see: http://www.rossdawsonblog.com/weblog/archives/2007/11/successful_ente.html

1. Successful Enterprise 2.0 and Social Media Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

2. A portal to an infinite world

3. Anyone can publish on the web

4. Collaborative documents

5. This is what I think is interesting

6. The birth of the global brain

8. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

9. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

17. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

18. User filtered content

19. Collaborative filtering

20. The shift to social search

21. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

22. Pulling data together

23. Easy recombination of pieces

24. Work as play

25. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

26. The network organisation

27. Small applications that fit together

28. Motivation and value in networks Financial Contribution Outcome Learning Community Reputation Coolness Fun Fairness

29. Key dimensions of social networks Formal Structure Ad-hoc Defined Roles Undefined Open Scope Closed Voluntary Participation Mandated High Liquidity Low Explicit Norms Unclear Clear Identity None Homogenous Expertise Diverse

30. Successful technology purchasing decisions

31. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

32. The long, long tail

33. Media anywhere Photo: Noys, Flickr

34. Towards infinite content Photo: Goldberg, Flickr

35. e-paper will transform print

37. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

39. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

40. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows