Online business by example: heliotrope.ca
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This presentation was created for delivery as a guest lecture at the Dubai Women's College, April 2010.
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Online business by example: heliotrope.ca
- 1. Online Business by example: Heliotrope.ca Ross McKegney Dubai Women’s College April 14, 2010
- 6. Prelude Module 1: online psychometric test
- 8. Prelude Module 2: individual iTag
- 9. Prelude Module 3: group weTag
- 10. Prelude Module 4: large group allTag
- 15. Heliotrope website: December 2009
- 18. Customer decision proces Need Recognition & Problem Awareness Information Search Evaluation of Alternatives Purchase Post-Purchase Evluation Most shopping experiences follow this pattern Websites (and offline retail) should recognize this process, and adapt their offering to help guide customers through it The Internet is particularly effective at the first three steps of this process, although with e-Commerce we can do all of them
- 19. Decision process (Prelude) Need Recognition & Problem Awareness Information Search Evaluation of Alternatives Purchase Post-Purchase Evluation Educators spread word of the game virally Learn about the game & how to facilitate it Pilot the game on a small group basis Roll out to larger group (handoff to administration) Qualitative feedback, quantitative assessment
- 20. Impact to web design Educators spread word of the game virally Learn about the game & how to facilitate it Pilot the game on a small group basis Roll out to larger group Qualitative feedback, quantitative assessment Communicate latest research on EQ and its benefits. Make it easy for teachers and other practitioners to share information with their peers. Make it easy for a potential client to try Prelude with a class or other small group (for FREE) Provide the information that a decision-maker would need in order to make a purchase Heliotrope works with the leading vendors of quantitative assessment tools, and communicates findings through the Blog as studies are completed
- 26. Graphic Design (draft 1 & 2)
- 28. Graphic Design (Draft 4) Approved! Now we start development.
- 30. Browser testing
- 34. Analytics
- 35. conclusions
- 37. Q & A
Notes de l'éditeur
- The primary call to action is the slideshow. Each of the three segments will have a customized slideshow that provides the introduction to the game. The static image will be designed inkeeping with the colour scheme of the site, and will direct the user to click to learn more. This will expand to a modal window, with slides that can be clicked through one by one. The secondary call to action is to download the associated whitepaper. This goes to much more depth about Prelude in this industry. It is a document that can be printed, and shared. My thought here is that we open this also in a modal window, with buttons to print and share? Alternatively, we just download the PDF. The Tertiary button is to Try/Buy. The focus here is to get the customer infomation. We can use a modal window again, with two tabs: -- The first tab is the pricelist. At the bottom of the list is an explanation that if you'd like to buy, then please send your request to us at info@heliotrope.ca and we will issue an invoice. -- The second tab is titled "Try for Free": and includes at the top a sentence explaining that pilots are free, followed by a form that the user can fill out (name, job title, where they work, email address, phone number, # of requested licenses, and freeform where they can optionally explain more detail about the pilot they have in mind. Below the calls to action are the blog entries, categorized into three types: partners, news, and galleries. Remember that we're dealing with three distinct sub-segments, each with their own portal. That means, when blog posts or searches are opened, it needs to be clear that they are associated with THIS segment, and there needs to be an intuitive navigation scheme to get back to this page (e.g. breadcrumb trail). Structurally, we'll handle this with tags: news-education, news-agencies, news-workplace, galleries-education, galleries-agencies, galleries-workplace, partners-education, partners-agencies, partners-workplace. We would hide these tags from the readers, but this approach gives us maximal flexibility to include a blog entry in one or more sub-portals. We'll highlight five partners per category, with their logo and name. These will link off to blog posts that talk about how we are partnering with them. The last two call to action buttons on the page are for current users. Students who have been issued a license can click the "Play Prelude" button. This will open the game in a modal dialogue: http://prelude.personalityspectrum.com/keynote/tconline.html The practitioner portal button will launch the Prelude Google Group: http://groups.google.co.uk/group/goalprelude (we have a separate activity to rework the content in the Google Group. For now, just link to it.)