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KUSINA IS A DESIGN COLLECTIVE THAT
ORGANIZES EVENTS, COMPETITIONS,
WORKSHOPS AND OTHER NETWORKING
OPPORTUNITIES.
THEY’RE MAIN PHILOSOPHY IS TO
MAINTAIN “HANDMADE CREATIVITY”.
MANY OF THEIR EVENTS ARE BASED ON
DESIGNING WITHOUT THE USE OF
COMPUTERS UNLESS IT IS TO DISPLAY
HANDMADE COMPONENTS.
IDENTITY IN THE PROCESS,
INSTEAD OF THE FORM
CONNONTATIONS: COLLABORATIVE, UNBOUNDED, PERSONAL, FUN
DEFINE THE PROCESS,
MAINTAIN IDENTITY
BUSINESS CARDS



                 RULES:
                 - AQUIRE A 3.5x2 IN. WRITING SURFACE
                 - WRITE “KUSINA” ON THE FRONT
                 - WRITE YOUR EMAIL ON THE BACK
                 - WRITE ADDITIONAL INFORMATION IF NEEDED
                 - MUST USE A BLACK PEN/MARKER
                 - SAY THANK YOU
LETTER HEAD




              RULES:
              - DOWNLOAD LETTER HEAD TEMPLATE WHICH
              CONTAINS SOME CONTENT AND FONT FACES
              - WRITE “KUSINA” ABOVE THE ADDRESS
              - WRITE YOUR NAME UNDER “SINCERELY”
              - DO A SCRIBBLE
              - MUST USE BLACK PEN/MARKER
HEADER -
FONT FACE: TRADE GOTHIC LT STD CN, 8PT
HAND WRITTEN, VARIABLE SIZE, BLACK MARKER
BODY - FONT FACE: MINION PRO, 10PT
FOOTER -
FONT FACE: TRADE GOTHIC LT STD CN, 8PT
HAND WRITTEN, VARIABLE SIZE, BLACK MARKER
OTHER APPLICATIONS:

PRESENTATION TEMPLATE



                        RULES:
                        - TAKE A PICTURES OF A KITCHEN
                        - USE AS BACKGROUND
                        - USE TRADE GOTHIC LT STD CN, WHITE @
                        14-16 PT FOR THE BODY
                        - USE TRADE GOTHIC LT STD CN, NICKEL @
                        32-54 PT
                        - MAINTAIN COMPANY MARK IN THE BOTTOM
                        RIGHT
OTHER APPLICATIONS:

HAND DRAWN “SPECIAL K”
EVENT SHIRT


                         RULES:
                         - AQUIRE A BLANK T-SHIRT
                         - MUST USE A BLACK MARKER/PAINT
                         - DRAW THE LETTER “K’ ON THE FRONT
                         - HIGH FIVE ANOTHER, ONCE DONE
OTHER APPLICATIONS:

OFFICE WALL GRAPHIC,
KUSINA OFFICE INTERIOR
OTHER APPLICATIONS:

EVENT AD + SIGNAGE,
KUSINA OFFICE EXTERIOR
Brand Identity: Kusina
Brand Identity: Kusina

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Brand Identity: Kusina

  • 1.
  • 2. KUSINA IS A DESIGN COLLECTIVE THAT ORGANIZES EVENTS, COMPETITIONS, WORKSHOPS AND OTHER NETWORKING OPPORTUNITIES. THEY’RE MAIN PHILOSOPHY IS TO MAINTAIN “HANDMADE CREATIVITY”. MANY OF THEIR EVENTS ARE BASED ON DESIGNING WITHOUT THE USE OF COMPUTERS UNLESS IT IS TO DISPLAY HANDMADE COMPONENTS.
  • 3. IDENTITY IN THE PROCESS, INSTEAD OF THE FORM
  • 4.
  • 7. BUSINESS CARDS RULES: - AQUIRE A 3.5x2 IN. WRITING SURFACE - WRITE “KUSINA” ON THE FRONT - WRITE YOUR EMAIL ON THE BACK - WRITE ADDITIONAL INFORMATION IF NEEDED - MUST USE A BLACK PEN/MARKER - SAY THANK YOU
  • 8. LETTER HEAD RULES: - DOWNLOAD LETTER HEAD TEMPLATE WHICH CONTAINS SOME CONTENT AND FONT FACES - WRITE “KUSINA” ABOVE THE ADDRESS - WRITE YOUR NAME UNDER “SINCERELY” - DO A SCRIBBLE - MUST USE BLACK PEN/MARKER
  • 9.
  • 10. HEADER - FONT FACE: TRADE GOTHIC LT STD CN, 8PT HAND WRITTEN, VARIABLE SIZE, BLACK MARKER
  • 11. BODY - FONT FACE: MINION PRO, 10PT
  • 12. FOOTER - FONT FACE: TRADE GOTHIC LT STD CN, 8PT HAND WRITTEN, VARIABLE SIZE, BLACK MARKER
  • 13. OTHER APPLICATIONS: PRESENTATION TEMPLATE RULES: - TAKE A PICTURES OF A KITCHEN - USE AS BACKGROUND - USE TRADE GOTHIC LT STD CN, WHITE @ 14-16 PT FOR THE BODY - USE TRADE GOTHIC LT STD CN, NICKEL @ 32-54 PT - MAINTAIN COMPANY MARK IN THE BOTTOM RIGHT
  • 14. OTHER APPLICATIONS: HAND DRAWN “SPECIAL K” EVENT SHIRT RULES: - AQUIRE A BLANK T-SHIRT - MUST USE A BLACK MARKER/PAINT - DRAW THE LETTER “K’ ON THE FRONT - HIGH FIVE ANOTHER, ONCE DONE
  • 15. OTHER APPLICATIONS: OFFICE WALL GRAPHIC, KUSINA OFFICE INTERIOR
  • 16. OTHER APPLICATIONS: EVENT AD + SIGNAGE, KUSINA OFFICE EXTERIOR