Ensuring businesses and brands develop and maintain a clear social media strategy to underpin and guide their investment in social media is essential. Social media is too important to be considered an add-on to tactical marketing campaigns. This presentation, developed by a combination of leading agencies from the PR, advertising, direct and digital sectors from within Creston plc sets out an approach to allow brands to develop their own social media strategy.

1. Please go to: http://www.slideboom.com/presentations/51011/strategic-approach-to-social-media for the full presentation of “A strategic approach to social media”