An introduction to Facebook for Rotary members and clubs with some how-to guidance.
Presented at the 'Illuminate' workshop in August 2014 for Rotary District 9520.
2. FACEBOOK FOR ROTARY CLUBS
• Facebook has more than 900m active users.
[If Facebook were a country, it would be the
third largest in the world after China & India.]
• 526m people log on daily.
• More than 300m photos are uploaded daily.
• 30million organisations have a Facebook Page
• Average user has 130 friends
• Facebook was launched in
FACEBOOK FACTS…
2004
5. FACEBOOK FOR ROTARY CLUBS
PERSONAL PROFILES v PAGES
Personal Profiles represent individual people and
must be held under an individual name.
You can friend a person to see their updates.
Friends can see your public updates.
Facebook Pages connect people to a topic they
care about, such as a business, brand, activity,
organisation or celebrity.
Pages are managed by people with personal profiles
You can like a Page to see updates in your News.
6. FACEBOOK FOR ROTARY CLUBS
TimelineBasic Info
Cover
picture
Profile
picture
PERSONAL
PROFILE
TIMELINE View
7. FACEBOOK FOR ROTARY CLUBS
Profile
picture
Cover
picture
Basic info
Facebook PAGE
TIMELINE view
Timeline
8. FACEBOOK FOR ROTARY CLUBS
Privacy settings allow you to choose what
information you make available and to who
Golden Rule – Think before you post:
- Don’t post anything you don’t want to share publicly
- Do post everything you want to share with the public
Have a Policy & Procedure to
remove unwanted posts
Help is available!
FACEBOOK CAN BE SAFE & SECURE
17. FACEBOOK FOR ROTARY CLUBS
Take photo on phone and
upload to Facebook
Engage and entertain
Easy and instantaneous
Short and sweet message
A DEMONSTRATION
18. FACEBOOK FOR ROTARY CLUBS
FACEBOOK ETIQUETTE
Apply the 4-Way Test
Think Before you Post
Apply Common Sense
Guidelines
We encourage discussion and debate in the
comments, however, we do not allow:
-Offensive or suggestive language
-Personal attacks
-Anonymous postings
-Wildly off-topic comments
-Spam or advertisements
We reserve the right to delete comments that fall
into any of these categories
19. FACEBOOK FOR ROTARY CLUBS
HINTS
• Check that your Club has a Facebook Page
• If using Rotary symbols, is it endorsed by
the Club, with multiple administrators?
• Don’t restrict Posts to Friends if you want to
share with the Public
• Lots of photos – with action and colour
• Like, Comment and Share often
• Keep it short and sweet
• Engage, not lecture
21. FACEBOOK FOR ROTARY CLUBS
FACEBOOK CONCERN #1
I DON’T NEED IT
“I don’t use Facebook – I value my privacy.”
“We struggle to get any Public Relations exposure.”
“I don’t use Facebook – I prefer to speak to people.”
“I’m time poor & have lost contact with many people.”
the definition of irony
23. FACEBOOK FOR ROTARY CLUBS
FACEBOOK CONCERN #3
It’s not safe
1. Spend more time listening
2. If it doubt, don’t say it
3. They’re called ‘Friends’ for
a reason
24. FACEBOOK FOR ROTARY CLUBS
FACEBOOK CONCERN #4
I don’t understand it.
You’ve got plenty of
time to learn.
Just TRY
25. FACEBOOK FOR ROTARY CLUBS
1. Engage Youth
2. Connect and stay connected
3. Establish events (and invite people along)
4. Connect with other Rotary Clubs & Rotarians
5. Direct people from Facebook to your website
6. Share stories
7. Its Free!
8. Its Easy!
potential uses of Facebook
26. summary & actions
1. Spread the word and get connected
to friends and other clubs
2. Facebook can be safe & secure
3. Short + sweet = visually appealing
4. Help is always available!
5. Facebook is EASY and FUN
![FACEBOOK FOR ROTARY CLUBS
• Facebook has more than 900m active users.
[If Facebook were a country, it would be the
third largest in the world after China & India.]
• 526m people log on daily.
• More than 300m photos are uploaded daily.
• 30million organisations have a Facebook Page
• Average user has 130 friends
• Facebook was launched in
FACEBOOK FACTS…
2004](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)