44. STRATEGY:
Develop a
integrated Social Media
marketing Marketing
plan to help
meet the goal 2011 SPCA
Wine Tasting Event
of the event. Marketing Plan On-Site
Marketing
Pre-Event
“GET SOCIAL” CAMPAIGN 1
Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 3 Months—October - December 2010
Content planning and development for Social Media Profiles including graphic look and feel for event identity
(Ideas for discussion: Contest; Exclusive conference discounts)
“GET SOCIAL” CAMPAIGN 2
Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 9 Months—January - October 2011
Content planning and development for Social Media Integration
“GET KNOWLEDGE” EMAIL CAMPAIGN
Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances.
Frequency: Monthly
Duration: January - October 2011
“EVENT UPDATES” EMAIL CAMPAIGN
Goal: Event updates (Logistics, schedule, speaker announcements, promos)
Frequency: Integrated with campaign touch points; no more than 2X/Month
Duration: January - October 2011
DIRECT MAIL CAMPAIGN 1
March, April & May 2011: Event Brochure/Mailer & 2 Postcards
Note: Recommend integrating SM/Email with this DM Campaign
DIRECT MAIL CAMPAIGN 2
August - September 2011:
2 Postcards Event Update/Reminders
Note: Recommend integrating SM/Email with this DM Campaign
alicia farrell & gary rottman
46. Pre-Event
“GET SOCIAL” CAMPAIGN 1
Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 3 Months—October - December 2010
Content planning and development for Social Media Profiles including graphic look and feel for event identity
(Ideas for discussion: Contest; Exclusive conference discounts)
“GET SOCIAL” CAMPAIGN 2
Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 9 Months—January - October 2011
Content planning and development for Social Media Integration
“GET KNOWLEDGE” EMAIL CAMPAIGN
Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances.
Frequency: Monthly
Duration: January - October 2011
“EVENT UPDATES” EMAIL CAMPAIGN
Goal: Event updates (Logistics, schedule, speaker announcements, promos)
Frequency: Integrated with campaign touch points; no more than 2X/Month
Duration: January - October 2011
DIRECT MAIL CAMPAIGN 1
March, April & May 2011: Event Brochure/Mailer & 2 Postcards
Note: Recommend integrating SM/Email with this DM Campaign
DIRECT MAIL CAMPAIGN 2
August - September 2011:
2 Postcards Event Update/Reminders
Note: Recommend integrating SM/Email with this DM Campaign
alicia farrell & gary rottman
47. Pre-Event
Marketing
alicia farrell & gary rottman
48. t
On-Site
Marketing
alicia farrell & gary rottman
MPAIGN 1
50. STRATEGY:
Develop a
integrated Social Media
marketing Marketing
plan to help
meet the goal 2011 SPCA
Wine Tasting Event
of the event. Marketing Plan On-Site
Marketing
Pre-Event
“GET SOCIAL” CAMPAIGN 1
Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 3 Months—October - December 2010
Content planning and development for Social Media Profiles including graphic look and feel for event identity
(Ideas for discussion: Contest; Exclusive conference discounts)
“GET SOCIAL” CAMPAIGN 2
Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 9 Months—January - October 2011
Content planning and development for Social Media Integration
“GET KNOWLEDGE” EMAIL CAMPAIGN
Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances.
Frequency: Monthly
Duration: January - October 2011
“EVENT UPDATES” EMAIL CAMPAIGN
Goal: Event updates (Logistics, schedule, speaker announcements, promos)
Frequency: Integrated with campaign touch points; no more than 2X/Month
Duration: January - October 2011
DIRECT MAIL CAMPAIGN 1
March, April & May 2011: Event Brochure/Mailer & 2 Postcards
Note: Recommend integrating SM/Email with this DM Campaign
DIRECT MAIL CAMPAIGN 2
August - September 2011:
2 Postcards Event Update/Reminders
Note: Recommend integrating SM/Email with this DM Campaign
alicia farrell & gary rottman
51. Social Media
Marketing
alicia farrell & gary rottman
2011 SP
Wine Tasting
69. take aways
1. inform. drive. engage.
2. target a community based on passions.
3. start simple.
4. be yourself.
5. have fun.
6. if you don't know, ask.
alicia farrell & gary rottman