3. Design - Bad First Impression
• Irritating Flash Animation,
• Rotating Banners
• Autoplay, Videos and Audio Tracks
• Slow Loading Pictures
• Too Much, Too Much, Too Much
• Unreadable Text on Dark Backgrounds
• Outdated Designs
4. Design - Prospects Get Lost
• Confusing Navigation
• Assuming Everyone Thinks the Same
• Hard to Find Information
• Incomplete Contact Information
5. Design – Doesn’t Look Good Everywhere
• Failed to Use Responsive Design
– Monitors come in all shapes and sizes
– Mobile, Mobile, Mobile
• Mobile Sites vs Responsive Design
6. Content: It’s What’s On the Inside
• “You” centered content
• No resources
• Impersonal content
• Stale content
7. Content: Showing Off
• Technical jargon
• Graduate level text
• Long answers when a short one will suffice
8. Content: Poor Use of Media
• Irrelevant or overused images
• Unlawful use of images
• No mulitmedia
9. Content: You Don’t Care
• Grammar and Spelling
• Broken Links
• Nothing new
10. Search: If You Build It.
• Too Many Key Words
• Irrelevant Tags or Key Words
• Repetitive Page Titles and Meta Tags
• No Page Titles, Slugs or Headers
• Inconsistent Citations
11. Search: More Turn Offs
• Frame structure
• Old content
• Unlabeled pictures
• Duplicate content
• Thin content
12. Conversion: Are You Friendly?
• Nothing for Visitors to Do
• No Clear Calls to Action
• No Acknowledgement of Different Learning
Styles
• No Way to Share
• No Response
13. Conversion: Coming on Too Strong
• Asking Too Much
• Inappropriate Social Media Integration
14. Measure Success: Traffic Metrics
• Evaluate Traffic Sources
• Focus on Relevant Key Words
• Examine Bounce Rates
15. Measure Success: More Than Traffic
• Evaluate Conversion
• Track Inquiries and Sales
• Watch Your Search Rankings
16. Take Control: It Is Your Web Site
• Own your domain
• Know hosting passwords
• Plan for updates