5. Metric: Visits
• Where do visitors come from?
Where Does Traffic Come From?
Organic Search Direct Referral Social Email
6. Action : Target Each Source
• Increase
– Direct traffic with off line activity
– Organic traffic with content
– Referrals with directory listings and cross
promotion
– Social traffic with activity
– Create or expand your email list
– Consider paid advertising when all else fails
8. Metric: View
• Objective: At least two pages per visit
• Common mistakes
– Too many choices
– Slow load speed
– Non-responsive design
– Poor navigation
15. Action: Increase Conversion
• Give people something to do
– Add downloads, check lists and surveys
– Create web based offers
– Add service renewal and scheduling